1. SaaS
is
sexy
?
SaaS
is
sexy
?!
SaaS
is
sexy
!

2. Ernst
&
Young:
Cloud,
SaaS
domina:ng
tech
industry
acquisi:ons
–
Feb,
2013
• Plenty
of
new
mergers
and
acquisi:ons
in
the
tech
industry
are
reported
about
on
a
daily
basis,
but
the
market
has
been
dominated
by
cloud
compu:ng
and
SaaS
businesses
• Cloud
and
SaaS-­‐related
mergers
was
said
to
have
accounted
for
more
than
15%
of
global
technology
M&A
deal
volume
in
2012
h3p://www.zdnet.com/ernst-­‐and-­‐young-­‐cloud-­‐saas-­‐domina<ng-­‐tech-­‐industry-­‐
acquisi<ons-­‐7000011132/

3. Forrester:
SaaS
And
Data-­‐Driven
“Smart”
Apps
Fueling
Worldwide
SoOware
Growth
• The
SaaS
soOware
market
will
increase
25%
in
2013
to
$59
billion
• …“because
the
browser-­‐based
access
model
for
SaaS
products
works
be7er
for
collabora8on
among
internal
and
external
par8cipants
than
behind-­‐the-­‐firewall
deployments…
”

4. 2011/2012
–
flurry
of
deals
…
examples
• Taleo
(talent
management)
-­‐
$2.1
billion
by
Oracle.
•
RightNow
(CRM)
-­‐
$1.5
billion
by
Oracle.
• Successfactors
(HR/HCM)
-­‐
$3.4
billion
by
SAP.
• DemandTec
(Colabora<ve)
$440
million
by
IBM.
•
Convio
(Marke<ng/Business
mgt)
was
scooped
up
for
$300
million
by
Blackbaud.

5. Marc
Andreessen:
2012
Will
Be
Remembered
As
The
Year
Of
SaaS,
with
many
big
companies
switching
to
cloud-­‐based
enterprise
applica<ons…
but…
TRIDENT
CAPITAL
(2013
trends):
Enterprise
SaaS
is
emerging
as
a
separate
category.
It
is
<me
we
start
differen<a<ng
enterprise
SaaS
from
SaaS
applica8ons
aimed
at
smaller
companies.

6. SaaS
–
several
categories...
All?
CRM
/
Social
CRM
SoOware
Billing
and
Invoicing
SoYware
(customer
rela:onship
management)
Produc:vity
/
Collabora:on
SoOware
ERP
SoYware
(enterprise
resource
planning)
Web
Hos<ng
and
Ecommerce
Accoun:ng
/
Finance
SoOware
HCM
(human
capital
management)/
HR
SoOware
Project
/
Task
Management
SoOware
Transac<on
Processing
Marke:ng
Automa:on
Management
informa<on
system
Web
Anali<cs
SoYware
(MIS)
Content
management
(CM)
Sales
SoYware

7. SaaS
–
several
categories...
GetApp
perspec:ve


9. Top
150
Internet
Marke:ng
SoOware/SaaS
Providers
of
2012
by
WordStream
h3p://www.gshiYlabs.com/top-­‐internet-­‐marke<ng-­‐soYware-­‐saas-­‐providers-­‐2012/

12. SaaS
Providers:
How
to
Compete
in
Crowded
Markets
• Well,
things
have
changed…
this
isn’t
2008
where
SaaS
was
novel
and
unique
and
maybe
even
cool.
• In
2013
SaaS
just
is.
• It’s
the
norm.
• It’s
the
expected
model.
• Cloud
is
mainstream.
h3p://sixteenventures.com/saas-­‐compe<<on

13. SaaS
Providers:
How
to
Compete
in
Crowded
Markets
• Being
a
SaaS
company
in
2013
does
not
give
you
a
compe<<ve
advantage;
• It
allows
you
to
be
in
the
game;
• It’s
just
the
star:ng
point…
If
we’re
honest,
there
are
probably
19
other
companies
in
your
category
JUST
LIKE
YOU
h3p://sixteenventures.com/saas-­‐compe<<on

14. SaaS
Providers:
How
to
Compete
in
Crowded
Markets
…
now
you
have
to
figure
out
why
you’re
unique
so
you
can
get
–
and
keep
–
more
market
share.
h3p://sixteenventures.com/saas-­‐compe<<on
Look
also
at:
SaaS
Metrics
2.0
–
A
Guide
to
Measuring
and
Improving
what
Mahers
h3p://www.forentrepreneurs.com/saas-­‐metrics-­‐2/

15. Major
Trends
For
Cloud
Compu:ng
In
2013
–
only
one
example

Cloud
and
mobile
mixing
• According
to
Forrester
Research,
mobile
devices
and
applica<ons
will
con<nue
to
rely
on
the
cloud
compu<ng
cost-­‐efficient
and
available
processing
power.
• “/…/
Nearly
every
SaaS
applica8on
has
a
mobile
client
now,
which
is
proof
of
the
model
as
well.”
h3p://www.cloudtweaks.com/2013/01/major-­‐trends-­‐for-­‐cloud-­‐compu<ng-­‐in-­‐2013/

16. SaaS
categories…
only
one
example

Ver:cal
Applica:ons
Every
industry
has
or
may
have
its
own
management
applica8ons,
designed
to
op8mize
produc8vity
and
profitability;
A
large
number
of
the
companies
in
this
space
are
start-­‐ups
focused
solely
on
ver8cal
SaaS
offerings…
SO
THAT
IS
WHY…

17. SaaS
is
SEXY
–
definitely!!!