The scale of the global market, for mobile technology, has never been bigger. It grows dramatically each year, yet so few startups ever formulate an international strategy, let alone start with one. Join Quietly's Dario Meli for a conversation on emerging markets around the world, from the perspective of launching a mobile-first social application.

1. Good Afternoon

2. I’m Dario Meli
@quikness

3. I’ve been in startups
for +15 years

4. I co-founded

7. And now...

9. Quietly is a network for exchanging
personal recommendations

10. Quietly amplifies content distribution

11. Quietly is perfect for content marketing

12. Quietly is perfect for content marketingMonitor reach, influence, engagement

13. I recently took Quietly on
a trip around the world

14. And learned a few things
about foreign markets

15. Lets talk about startups
(That’s you)
+
Success

16. There are many
contributing factors

17. Lets talk about a big one:

18. Growth
& increasing it’s potential

19. Growth hacking?

20. Growth hacking?

21. Straight up user acquisition

22. Through user appeal

23. “Wait!!”
“What about the product?”

24. A quality product is
paramount to success

25. But in who’s eyes?

26. Diff’rent Strokes for
different folks

27. Is the market in Jakarta less
important than Berlin?

28. or Bogota?

29. or Los Angeles?

30. Is your startup a failure because
you have 100k users in Bangkok

31. but only 10k in NYC?

32. No

33. You haven’t failed.
You’ve identified an
additional market

34. and an exciting new
opportunity for growth

35. This perspective helps
tie product & growth together

36. So how do we plan for this?

37. We don’t wait for a
fluke situation

38. How do we engineer growth in
multiple markets simultaneously?

39. Thankfully this isn’t
brain surgery

40. and you’re likely
already doing it

41. You just need to think bigger

42. Start with “who?”

43. Identify the types of users
who get the most value
out of your product

44. Travelers?

45. Bloggers?

46. Life hackers?

47. You know your
target demo

48. Who influences them?

49. Make a huge list
& get to work

51. Where do you find them?

52. Everywhere!

53. Do you want adoption here?
SF pop ~ 7.1 mill

54. Or maybe here?
USA pop ~ 320 mill

55. Of course

56. Would you settle for here?
Moscow pop ~ 11.5 mill

57. Or how about here?
Europe pop ~ 739 mill

58. Now think even
bigger than that
+
China + India = ~ 2.6 B (woah!)

59. Create community

60. Expand your
comms strategy

61. Go grass roots and get
your power users onside

62. Keep them in the loop,
give them favored status

63. Formalize an ambassador
program of your top users

64. Companies doing this well:

65. When do you start?

66. “The best time to plant a tree
was 20 years ago.The second
best time is right now”
- Chinese proverb

67. That means do it now

68. Recap

69. Your product must be excellent

70. The world is big:
There are many markets you
cant see unless you look

71. The world is small:
Reaching out to people in distant
locales is just a tweet away

72. Create community:
Open communication

73. Empower community:
Let them drive

74. Start right now

75. Be patient.
Overnight success takes years :-)

76. Thank you
Dario Meli
CEO, Quietly
@quikness
www.quiet.ly