1.
Good Afternoon

2.
I’m Dario Meli
@quikness

3.
I’ve been in startups
for +15 years

4.
I co-founded

5.
And now...

6.
Quietly is a network for exchanging
personal recommendations

7.
Quietly amplifies content distribution

8.
Quietly is perfect for content marketing

9.
Quietly is perfect for content marketingMonitor reach, influence, engagement

10.
I recently took Quietly on
a trip around the world

11.
And learned a few things
about foreign markets

12.
Lets talk about startups
(That’s you)
+
Success

13.
There are many
contributing factors

14.
Lets talk about a big one:

15.
Growth
& increasing it’s potential

16.
Growth hacking?

17.
Growth hacking?

18.
Straight up user acquisition

19.
Through user appeal

20.
“Wait!!”
“What about the product?”

21.
A quality product is
paramount to success

22.
But in who’s eyes?

23.
Diff’rent Strokes for
different folks

24.
Is the market in Jakarta less
important than Berlin?

25.
or Bogota?

26.
or Los Angeles?

27.
Is your startup a failure because
you have 100k users in Bangkok

28.
but only 10k in NYC?

29.
No

30.
You haven’t failed.
You’ve identified an
additional market

31.
and an exciting new
opportunity for growth

32.
This perspective helps
tie product & growth together

33.
So how do we plan for this?

34.
We don’t wait for a
fluke situation

35.
How do we engineer growth in
multiple markets simultaneously?

36.
Thankfully this isn’t
brain surgery

37.
and you’re likely
already doing it

38.
You just need to think bigger

39.
Start with “who?”

40.
Identify the types of users
who get the most value
out of your product

41.
Travelers?

42.
Bloggers?

43.
Life hackers?

44.
You know your
target demo

45.
Who influences them?

46.
Make a huge list
& get to work

47.
Where do you find them?

48.
Everywhere!

49.
Do you want adoption here?
SF pop ~ 7.1 mill

50.
Or maybe here?
USA pop ~ 320 mill

51.
Of course

52.
Would you settle for here?
Moscow pop ~ 11.5 mill

53.
Or how about here?
Europe pop ~ 739 mill

54.
Now think even
bigger than that
+
China + India = ~ 2.6 B (woah!)

55.
Create community

56.
Expand your
comms strategy

57.
Go grass roots and get
your power users onside

58.
Keep them in the loop,
give them favored status

59.
Formalize an ambassador
program of your top users

60.
Companies doing this well:

61.
When do you start?

62.
“The best time to plant a tree
was 20 years ago.The second
best time is right now”
- Chinese proverb

63.
That means do it now

64.
Recap

65.
Your product must be excellent

66.
The world is big:
There are many markets you
cant see unless you look

67.
The world is small:
Reaching out to people in distant
locales is just a tweet away

68.
Create community:
Open communication

69.
Empower community:
Let them drive

70.
Start right now

71.
Be patient.
Overnight success takes years :-)

72.
Thank you
Dario Meli
CEO, Quietly
@quikness
www.quiet.ly