O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.
Code, Shmode,it’s People that Matter!Tummeling for successStartupFestival, MontrealJuly 2012Deborah Schultzwww.deborahschu...
First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Transl...
http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/This is a talk about people!            Algorithm...
http://www.flickr.com/photos/saxcubano/440777294/It is not about this      don’t be swayed by the bling
First, a reminder
http://flickr.com/photos/dharmasphere/83294738/We are inherently social                animals
Way way pastLife was simple
ttp://www.flickr.com/photos/generated/Everything is connected   The new normal
We bring these behaviors with   vibrant, chaotic, organic                   us online
“We are weaving a global brain”         VisualComplexity.com                     -Jerry Michalski
Culture of sharing   Easier than ever before
Death of the  Grand GestureContinuum vs Episodic                        http://flickr.com/photos/dharmasphere/83294738/
You build authentic networksAnticipation   before you need them
And yet….Web is still pretty binary
An adolescent   hasn’t quite figured itself out
http://www.flickr.com/photos/melkorcete/It takes us a looong time to   We are agile as people but not as a     adapt betwee...
private            persistence             personal               identity                                                ...
http://www.flickr.com/photos/malwethShifting rules - Leads to vulnerability, social discomfort and fragile trust
http://www.flickr.com/photos/wishymomEvery new technology brings new tensions and a reshaping of social frameworks         ...
The subtext of language whenPhatic Communication   connecting                                                      @debs #...
This new participatory world requires a combinationof new design thinking, more sophisticated techtools and a renewed focu...
A possible way to think about this
Let’s Break it Down‣ Handshake‣ Greeting‣ Response‣ Handoff‣ Feedback‣ Make me smarter about me
Enter is a handshake
Sign-in is a greeting   Acknowledges me
Did you know....   Handoff
Make me smarter about           me & you
Tummlers & TummelingOne, such as a social director orentertainer, who encourages guestor audience participation. 2. Onewho...
Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpgWith the customer               ...
Sample Tummel Skills‣ Listener‣ Teacher‣ Connector‣ Emotive‣ Supportive‣ Critic‣ Catalyst‣ Diplomat‣ Approachable‣ Intuiti...
New framework for aparticipatory web‣ Organic vs Static‣ Emotion vs Data‣ Relationship vs Transaction‣ Continuum vs Grand ...
Thanks!Thriving in a networked worldLearn more at Tummelvision.tv!Deb Schultzdeborahschultz@gmail.comwww.deborahschultz.co...
Some Practical Steps‣ Be a sociologist or ethnographer‣ Think of yourself as a host‣ Help users participate‣ Make them sma...
Lets examine a single piece of human interaction                                                   @debs #tummel
So what exactly is going on today?                                     @debs #behuman
EXTRAS
3 Types of of Shifting Behavior                     http://www.flickr.com/photos/lightsoutfilms                             ...
http://www.flickr.com/photos/anandham              http://www.flickr.com/photos/dg/869973/sizes/z/                          ...
http://www.flickr.com/photos/apoxapox/2635873837/sizes/o/Stethoscope                                                @debs #...
Emerging           @debs #tummel
Digital photos   photo sharing etiquette evolves                                            @debs #tummel
http://www.flickr.com/photos/jypsygen/3461757736/sizes/o/in/photostream/Answering Machine                                  ...
Social steganography   hiding in plain site on facebook                                                   @debs #tummel
http://www.flickr.com/photos/nationalmemorialforthemountains/4534741523/sizes/o/in/photostream/                            ...
http://www.flickr.com/photos/wlodi/3085157011Contested                                         @debs #tummel
Shutting off the internet   we view this as a right                                                      @debs #tummel
Personal Data                @debs #tummel
So, now what?                @debs #behuman
Approaches             @debs #behuman
http://www.flickr.com/photos/eirikso/119201946Technical                                        @debs #tummel
http://www.flickr.com/photos/aemkei/         198970583/Design     Can mitigate and set tone                                ...
http://www.flickr.com/photos/steren/                                      Policy   Creative Commons                        ...
"Its not about telling and selling, "Its about relationships”                                                 -Scott Cook,...
The Flickrverse                                            http://www.flickr.com/photos/gustavog/9708628/in/set-222111/ gus...
anyone know a a nice                                Where can I find a                        quiet restaurant in NYC?    ...
Markets consist of human beings - not “sectors”Migrate this online
First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Transl...
Before we begin‣ I am not expert on political or  social theory‣ This is not a binary conversation  - it’s complicated‣ Th...
Próximos SlideShares
Carregando em…5
×

Startupfest 2012- Code shmode, it’s people that matter: Tummeling for success

1.354 visualizações

Publicada em

At Jewish weddings, a Tummeler is hired to encourage everyone to dance. It’s no secret why communities flourish—they’re catalyzed to do so through a combination of engagement and collaboration. In this session Tummelvision founder and Geek Interpreter Deb Schultz, a founding partner, now senior fellow at San Francisco’s Altimeter Group, talks about innovation, communities, and the compelling economics of giving in order to receive.

Publicada em: Tecnologia, Negócios
  • Seja o primeiro a comentar

Startupfest 2012- Code shmode, it’s people that matter: Tummeling for success

  1. 1. Code, Shmode,it’s People that Matter!Tummeling for successStartupFestival, MontrealJuly 2012Deborah Schultzwww.deborahschultz.comwww.tummelvision.tv@debs #tummel http://www.flickr.com/photos/mrbula/1237966750/sizes/m/ http://www.flickr.com/photos/98469445@N00/299313394/
  2. 2. First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Translator, Catalyst, Pattern finder”‣ Formal work ‣ Founding Partner, Senior Fellow, Altimeter Group ‣ Co-founder Tummelvision ‣ P&G Digital Advisory Board Member ‣ Six Apart ‣ Executive Director NYC Info Center ‣ Launched Citibank.com
  3. 3. http://www.flickr.com/photos/thomashawk/5327432805/sizes/l/in/photostream/This is a talk about people! Algorithms alone can’t do it @debs #tummel
  4. 4. http://www.flickr.com/photos/saxcubano/440777294/It is not about this don’t be swayed by the bling
  5. 5. First, a reminder
  6. 6. http://flickr.com/photos/dharmasphere/83294738/We are inherently social animals
  7. 7. Way way pastLife was simple
  8. 8. ttp://www.flickr.com/photos/generated/Everything is connected The new normal
  9. 9. We bring these behaviors with vibrant, chaotic, organic us online
  10. 10. “We are weaving a global brain” VisualComplexity.com -Jerry Michalski
  11. 11. Culture of sharing Easier than ever before
  12. 12. Death of the Grand GestureContinuum vs Episodic http://flickr.com/photos/dharmasphere/83294738/
  13. 13. You build authentic networksAnticipation before you need them
  14. 14. And yet….Web is still pretty binary
  15. 15. An adolescent hasn’t quite figured itself out
  16. 16. http://www.flickr.com/photos/melkorcete/It takes us a looong time to We are agile as people but not as a adapt between versions species
  17. 17. private persistence personal identity truth “friend” authentic currency rude trust presence reciprocity respect honesty anonymity value free ownership intimacy accountability public urgency secret comfort appropriate self share celebrity objectivity influence constancy commerce Source: Thomas VanderwalJust a few words we are renegotiating @debs #tummel
  18. 18. http://www.flickr.com/photos/malwethShifting rules - Leads to vulnerability, social discomfort and fragile trust
  19. 19. http://www.flickr.com/photos/wishymomEvery new technology brings new tensions and a reshaping of social frameworks @debs #tummel
  20. 20. The subtext of language whenPhatic Communication connecting @debs #tummel
  21. 21. This new participatory world requires a combinationof new design thinking, more sophisticated techtools and a renewed focus on human skills &emotion
  22. 22. A possible way to think about this
  23. 23. Let’s Break it Down‣ Handshake‣ Greeting‣ Response‣ Handoff‣ Feedback‣ Make me smarter about me
  24. 24. Enter is a handshake
  25. 25. Sign-in is a greeting Acknowledges me
  26. 26. Did you know.... Handoff
  27. 27. Make me smarter about me & you
  28. 28. Tummlers & TummelingOne, such as a social director orentertainer, who encourages guestor audience participation. 2. Onewho incites others to action.ETYMOLOGY: Yiddish tummler,from tumlen, to make a racket.Learn more at Tummelvision.tv
  29. 29. Rahav Segev NYTimes http://graphics8.nytimes.com/images/2007/04/11/arts/11stoo_CA0.600.jpgWith the customer in the pit making it happen! @debs #tummel
  30. 30. Sample Tummel Skills‣ Listener‣ Teacher‣ Connector‣ Emotive‣ Supportive‣ Critic‣ Catalyst‣ Diplomat‣ Approachable‣ Intuitive‣ Inquisitive‣ driven by relationships http://www.flickr.com/photos/98469445@N00/299313394/
  31. 31. New framework for aparticipatory web‣ Organic vs Static‣ Emotion vs Data‣ Relationship vs Transaction‣ Continuum vs Grand Gesture‣ Relevance vs Chronology
  32. 32. Thanks!Thriving in a networked worldLearn more at Tummelvision.tv!Deb Schultzdeborahschultz@gmail.comwww.deborahschultz.comslideshare.net/debs@debs
  33. 33. Some Practical Steps‣ Be a sociologist or ethnographer‣ Think of yourself as a host‣ Help users participate‣ Make them smarter‣ Introduce them to each other‣ Use human words‣ Hire a human not an FAQ‣ Think constancy not episodic‣ Remember you build a true network before you need it! http://www.flickr.com/photos/gordonr/42555739/
  34. 34. Lets examine a single piece of human interaction @debs #tummel
  35. 35. So what exactly is going on today? @debs #behuman
  36. 36. EXTRAS
  37. 37. 3 Types of of Shifting Behavior http://www.flickr.com/photos/lightsoutfilms @debs #behuman
  38. 38. http://www.flickr.com/photos/anandham http://www.flickr.com/photos/dg/869973/sizes/z/ Evolving @debs #tummel
  39. 39. http://www.flickr.com/photos/apoxapox/2635873837/sizes/o/Stethoscope @debs #tummel
  40. 40. Emerging @debs #tummel
  41. 41. Digital photos photo sharing etiquette evolves @debs #tummel
  42. 42. http://www.flickr.com/photos/jypsygen/3461757736/sizes/o/in/photostream/Answering Machine @debs #tummel
  43. 43. Social steganography hiding in plain site on facebook @debs #tummel
  44. 44. http://www.flickr.com/photos/nationalmemorialforthemountains/4534741523/sizes/o/in/photostream/ Your bad behavior now reflectedMucking up my stream explicitly and persistently in my feed @debs #tummel
  45. 45. http://www.flickr.com/photos/wlodi/3085157011Contested @debs #tummel
  46. 46. Shutting off the internet we view this as a right @debs #tummel
  47. 47. Personal Data @debs #tummel
  48. 48. So, now what? @debs #behuman
  49. 49. Approaches @debs #behuman
  50. 50. http://www.flickr.com/photos/eirikso/119201946Technical @debs #tummel
  51. 51. http://www.flickr.com/photos/aemkei/ 198970583/Design Can mitigate and set tone @debs #tummel
  52. 52. http://www.flickr.com/photos/steren/ Policy Creative Commons @debs #tummel
  53. 53. "Its not about telling and selling, "Its about relationships” -Scott Cook, Chairman Intuit
  54. 54. The Flickrverse http://www.flickr.com/photos/gustavog/9708628/in/set-222111/ gustavogThe Internet is enabling conversations among human beings that were simply not possible inthe era of mass media. - Doc Searls
  55. 55. anyone know a a nice Where can I find a quiet restaurant in NYC? quiet restaurant in Tokyo? deb, get an LG HD best place to get a drink around here? deb, it’s john thanks for email on new featuresThe Social Web sent to dev teamAn explosion of thepersonal woot - we launched! John - when you guys launching your new API?
  56. 56. Markets consist of human beings - not “sectors”Migrate this online
  57. 57. First, a little about me‣ “Of the Web”‣ Reformed marketer‣ Human centered lens‣ Partial geek [alas, I don’t code]‣ “Translator, Catalyst, Pattern finder”‣ Formal work ‣ Founding Partner, Senior Fellow, Altimeter Group ‣ Co-founder Tummelvision ‣ P&G Digital Advisory Board Member ‣ Six Apart ‣ Executive Director NYC Info Center ‣ Launched Citibank.com
  58. 58. Before we begin‣ I am not expert on political or social theory‣ This is not a binary conversation - it’s complicated‣ This talk is not about right and wrong‣ This is not an exhaustive dialogue – I will leave things out‣ This is a beginning not an end‣ I have a bias as a practical utopian..;). @debs #tummel

×