With the end of 2015 quickly approaching, most of us have begun to think about our marketing roadmaps for the upcoming year while others may already be executing them. But have we considered all of the big ideas and upcoming trends to put us on the road to success? Join us for our 2016 marketing roadmap webinar as we explore new opportunities that will refine marketing strategies and develop execution plans to help you succeed in the year ahead! Our team of experts plan to share the following insights: * Leveraging the potential of Facebook beacons * Empowering customers with coupon apps * Exploring virtual-reality advertising * Developing longer-format content and richer video * Deciphering the impact of Apple TV

1. 2016ROADMAP
Planning your
presents
STARMARK

3. Now
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4. 2015: How did we do?
✓ Wearables
✓ Brands Humanize
✓ Simplify your creative
✓ Security
✓ Mobile Commerce
✓ Beacons
~ Internet of Everything
✓ Healthcare
~ In Flight Opportunities
✓ Mobile Media Ads
✓ Email Marketing
✓ Millennials
✓ Responsive

5. 2016ROADMAP
Planning your
presents
STARMARK

6. 2016 Trends
1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology

7. Beacons

8. Beacons

9. Beacons

10. Beacons

11. Beacons

12. Digital Coupons

13. Digital Coupons

14. Digital Coupons

15. Digital Coupons

16. Digital Coupons

17. Virtual Reality

18. Virtual Reality

19. Short Videos

20. Personal Approach to PR
Less mass media, more personal attention
‣ Research specific reporters based on their latest story topics
of interest. Create as many small targeted lists as you can.
‣ Engage with key media contacts on social media channels
such as Facebook, Twitter and LinkedIn
‣ Gain attention with your e-mail by offering a personal and
concise subject line
50% 50%
75%
25%
45%
55%
91%
9%
Use Social While
Developing Stories
* Vocus Research
Receive Pitches via
Social Media
Prefer not to be
Pitched that way
Still Prefer Email for
Story Development
“I get ideas from Facebook and
Twitter, but I prefer pitches by
email with more information.”

21. On Demand Television
By 2019, 23% of U.S.
households won’t pay
for traditionalTV
‣ Viewed on TV’s, computers, tablets and handhelds
‣ Mostly Millennial target, but becoming broader
‣ Users cannot skip ads, so 100% ad view rates
‣ Ads that are interesting, enjoyable and informative do best
‣ Some Ads can even have a CTA with a tracking link

22. ‣ Why do you need Apps on your TV?
Apple TV

23. Marketing Dashboards
‣ Data Overload!
‣ Connect to multiple data sources that can use
different data formats
‣ Reduce manual reporting time and costs
‣ View on all devices (literally at your fingertips)

24. Internet of Things
‣ Devices that can talk to other devices
‣ Those devices can also communicate
with wearables
‣ Data collection and analysis
‣ Automation and productivity
‣ Big data for tracking and modeling

25. Agile Methodology
Agile principles will become popular in other
industries such as Education, Healthcare,
Automotive & Government:
‣ Anywhere industries are trying to keep
up with the rapid pace of change
‣ Any service oriented industry that needs
higher customer satisfaction
‣ Any organization that is trying to achieve
a sustainable future
‣ Whenever there is a highly complex
project that needs to be successful
Starmark rolled out Agile from just interactive
to all departments in 2015 and our clients are
already seeing the benefits.
AGILE MANIFESTO

26. Agile Methodology
Agile principles will become popular in other
industries such as Education, Healthcare,
Automotive & Government:
‣ Anywhere industries are trying to keep
up with the rapid pace of change
‣ Any service oriented industry that needs
higher customer satisfaction
‣ Any organization that is trying to achieve
a sustainable future
‣ Whenever there is a highly complex
project that needs to be successful
Starmark rolled out Agile from just interactive
to all departments in 2015 and our clients are
already seeing the benefits.
AGILE MANIFESTO
Create a Project Roadmap for your 2016 goals – or any
project you have coming up – to establish better
understanding, better workflow, and better results.

27. 2016 Trends
1. Beacons
2. Digital Coupons
3. Virtual Reality
4. Short Videos
5. Personal Approach to PR
6. On Demand Television
7. AppleTV
8. Marketing Dashboards
9. Internet of Things
10.Agile Methodology

28. Thank You.
Brett Circe
Chief Interactive Officer
Follow Me:
@bcirce

30. BIG
IDEAS

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