Enviar pesquisa
Carregar
SEO & IA - A findability challenge
•
8 gostaram
•
786 visualizações
Alberto Mucignat
Seguir
Presentation at Italian IA Summit 2007
Leia menos
Leia mais
Tecnologia
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 39
Baixar agora
Baixar para ler offline
Recomendados
Don't you have a Funnel view? - Measure Camp VI
Don't you have a Funnel view? - Measure Camp VI
Xavier Colomes
Usability in a Search-driven World
Usability in a Search-driven World
Peter "Dr. Pete" Meyers
Big Site SEO Triage (BlueGlassX)
Big Site SEO Triage (BlueGlassX)
Peter "Dr. Pete" Meyers
Technical SEO FTW!
Technical SEO FTW!
Andrew Isidoro
Inbound Marketing Tools - SearchFest
Inbound Marketing Tools - SearchFest
Justin Briggs
Search Engine Optimisation - MA Journalism - Week Three
Search Engine Optimisation - MA Journalism - Week Three
paulwould
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
Dennis Goedegebuure
Understanding SEO For Photographers
Understanding SEO For Photographers
Evolving SEO
Recomendados
Don't you have a Funnel view? - Measure Camp VI
Don't you have a Funnel view? - Measure Camp VI
Xavier Colomes
Usability in a Search-driven World
Usability in a Search-driven World
Peter "Dr. Pete" Meyers
Big Site SEO Triage (BlueGlassX)
Big Site SEO Triage (BlueGlassX)
Peter "Dr. Pete" Meyers
Technical SEO FTW!
Technical SEO FTW!
Andrew Isidoro
Inbound Marketing Tools - SearchFest
Inbound Marketing Tools - SearchFest
Justin Briggs
Search Engine Optimisation - MA Journalism - Week Three
Search Engine Optimisation - MA Journalism - Week Three
paulwould
SEO for Bloggers for EVO 2011
SEO for Bloggers for EVO 2011
Dennis Goedegebuure
Understanding SEO For Photographers
Understanding SEO For Photographers
Evolving SEO
Hands On WordPress SEO Mozinar - June 4, 2013
Hands On WordPress SEO Mozinar - June 4, 2013
Evolving SEO
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
Judith Lewis
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
Richard Harrington
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
inspiresmeuk
SEO Quick Wins: The Small Things that Make The Big Differences
SEO Quick Wins: The Small Things that Make The Big Differences
removed_0c0b4c2772c06b1f9e8a61187e1dfa9f
Technical SEO Presentation
Technical SEO Presentation
Joe Robison
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
VizRED
3 Simple Steps to 300,000 Stumbles
3 Simple Steps to 300,000 Stumbles
Jordan Godbey
Google Penalties: Beware of These Shady SEO Tactics
Google Penalties: Beware of These Shady SEO Tactics
Oneupweb
SEO & Content Location - Travel Marketing Conference 2014
SEO & Content Location - Travel Marketing Conference 2014
Thomas Whittam
Intro to Website Accessibility for Libraries
Intro to Website Accessibility for Libraries
Cindy Leonard
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
Adam Gent
BConnected Toronto - Launch your site with jetpack!
BConnected Toronto - Launch your site with jetpack!
Richard Archambault
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
Laura Creekmore
How to kill google?
How to kill google?
OyHello
Off page seo for DSIM (Updated on 6-Dec'14
Off page seo for DSIM (Updated on 6-Dec'14
jatindsim
Seo
Seo
priyankasharmaps
SEO for developers
SEO for developers
javier ramirez
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Christopher Mbinda
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
Nate Plaunt
Demand quest seo training
Demand quest seo training
Nate Plaunt
SEO 101 webinar 10 25-2012
SEO 101 webinar 10 25-2012
451 Marketing
Mais conteúdo relacionado
Mais procurados
Hands On WordPress SEO Mozinar - June 4, 2013
Hands On WordPress SEO Mozinar - June 4, 2013
Evolving SEO
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
Judith Lewis
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
Richard Harrington
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
inspiresmeuk
SEO Quick Wins: The Small Things that Make The Big Differences
SEO Quick Wins: The Small Things that Make The Big Differences
removed_0c0b4c2772c06b1f9e8a61187e1dfa9f
Technical SEO Presentation
Technical SEO Presentation
Joe Robison
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
VizRED
3 Simple Steps to 300,000 Stumbles
3 Simple Steps to 300,000 Stumbles
Jordan Godbey
Google Penalties: Beware of These Shady SEO Tactics
Google Penalties: Beware of These Shady SEO Tactics
Oneupweb
SEO & Content Location - Travel Marketing Conference 2014
SEO & Content Location - Travel Marketing Conference 2014
Thomas Whittam
Intro to Website Accessibility for Libraries
Intro to Website Accessibility for Libraries
Cindy Leonard
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
Adam Gent
BConnected Toronto - Launch your site with jetpack!
BConnected Toronto - Launch your site with jetpack!
Richard Archambault
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
Laura Creekmore
How to kill google?
How to kill google?
OyHello
Off page seo for DSIM (Updated on 6-Dec'14
Off page seo for DSIM (Updated on 6-Dec'14
jatindsim
Mais procurados
(16)
Hands On WordPress SEO Mozinar - June 4, 2013
Hands On WordPress SEO Mozinar - June 4, 2013
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
How to use SEO & Social media to get more traffic - Ladies In Blogging Presen...
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
Publish to Social Media with Hypersyndication | NABSHOW 2015 Social Media Sym...
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SES London 2012 - Andrew Goodman - 11 Ways To Be Invisible To Search Engines
SEO Quick Wins: The Small Things that Make The Big Differences
SEO Quick Wins: The Small Things that Make The Big Differences
Technical SEO Presentation
Technical SEO Presentation
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
Curation Tools For Your Blog Wordcamp Miami 2013 presentation
3 Simple Steps to 300,000 Stumbles
3 Simple Steps to 300,000 Stumbles
Google Penalties: Beware of These Shady SEO Tactics
Google Penalties: Beware of These Shady SEO Tactics
SEO & Content Location - Travel Marketing Conference 2014
SEO & Content Location - Travel Marketing Conference 2014
Intro to Website Accessibility for Libraries
Intro to Website Accessibility for Libraries
The State of the Web: Pagination and Infinite Scroll
The State of the Web: Pagination and Infinite Scroll
BConnected Toronto - Launch your site with jetpack!
BConnected Toronto - Launch your site with jetpack!
Content Strategy: A Framework for Marketing Success
Content Strategy: A Framework for Marketing Success
How to kill google?
How to kill google?
Off page seo for DSIM (Updated on 6-Dec'14
Off page seo for DSIM (Updated on 6-Dec'14
Semelhante a SEO & IA - A findability challenge
Seo
Seo
priyankasharmaps
SEO for developers
SEO for developers
javier ramirez
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Christopher Mbinda
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
Nate Plaunt
Demand quest seo training
Demand quest seo training
Nate Plaunt
SEO 101 webinar 10 25-2012
SEO 101 webinar 10 25-2012
451 Marketing
Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
Nathan Buggia
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
Adam Audette
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
Nate Plaunt
Seo Made Easy
Seo Made Easy
InfluenceOlogy
SEO- Obstacles, Opportunities & the Future
SEO- Obstacles, Opportunities & the Future
Critical Mass
Seo
Seo
Harman Kumar
Adventure Tours and AdventureTrips in India
Adventure Tours and AdventureTrips in India
suneetachauhan
Adventure Tours and AdventureTrips in India
Adventure Tours and AdventureTrips in India
suneetachauhan
Seo
Seo
Harman Kumar
Seo services
Seo services
gditechno
Search engine optimization
Search engine optimization
Tommi Forsström
SEO 101 Workshop 10/2
SEO 101 Workshop 10/2
451 Marketing
Seo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seo
New Web Dimension
SEO for Bloggers
SEO for Bloggers
Dennis Goedegebuure
Semelhante a SEO & IA - A findability challenge
(20)
Seo
Seo
SEO for developers
SEO for developers
Search Engine Optimization (SEO)
Search Engine Optimization (SEO)
Demand quest SEO training Session 1 May 2017
Demand quest SEO training Session 1 May 2017
Demand quest seo training
Demand quest seo training
SEO 101 webinar 10 25-2012
SEO 101 webinar 10 25-2012
Advanced Seo Web Development Tech Ed 2008
Advanced Seo Web Development Tech Ed 2008
SEO for Ecommerce: A Comprehensive Guide
SEO for Ecommerce: A Comprehensive Guide
Demand Quest SEO Training Sept. 2017 - Session 1
Demand Quest SEO Training Sept. 2017 - Session 1
Seo Made Easy
Seo Made Easy
SEO- Obstacles, Opportunities & the Future
SEO- Obstacles, Opportunities & the Future
Seo
Seo
Adventure Tours and AdventureTrips in India
Adventure Tours and AdventureTrips in India
Adventure Tours and AdventureTrips in India
Adventure Tours and AdventureTrips in India
Seo
Seo
Seo services
Seo services
Search engine optimization
Search engine optimization
SEO 101 Workshop 10/2
SEO 101 Workshop 10/2
Seo tutorial - seo recommendations - seo tips - practical seo
Seo tutorial - seo recommendations - seo tips - practical seo
SEO for Bloggers
SEO for Bloggers
Mais de Alberto Mucignat
UX in Italia: idee e futuro
UX in Italia: idee e futuro
Alberto Mucignat
Informarsi, Confrontare e Scegliere
Informarsi, Confrontare e Scegliere
Alberto Mucignat
Lean UX
Lean UX
Alberto Mucignat
La comunicazione tecnica nell'era della User Experience
La comunicazione tecnica nell'era della User Experience
Alberto Mucignat
UX Design for Startup
UX Design for Startup
Alberto Mucignat
Design persuasivo: alcuni esempi
Design persuasivo: alcuni esempi
Alberto Mucignat
Marketing e usabilità: alcuni consigli per i manager (e non)
Marketing e usabilità: alcuni consigli per i manager (e non)
Alberto Mucignat
Social design: progettare applicazioni web che funzionano
Social design: progettare applicazioni web che funzionano
Alberto Mucignat
Web e user experience: interagire con l'utente
Web e user experience: interagire con l'utente
Alberto Mucignat
Esperienza d'uso: Osservare per migliorare
Esperienza d'uso: Osservare per migliorare
Alberto Mucignat
L'Utente Al Centro
L'Utente Al Centro
Alberto Mucignat
Il Tool Definitivo dello UX Designer
Il Tool Definitivo dello UX Designer
Alberto Mucignat
Agile Ux: progettare e sviluppare web a iterazioni
Agile Ux: progettare e sviluppare web a iterazioni
Alberto Mucignat
Statistiche web: brainstorming on skypecast!
Statistiche web: brainstorming on skypecast!
Alberto Mucignat
Architettura delle informazioni con eZ publish
Architettura delle informazioni con eZ publish
Alberto Mucignat
Mais de Alberto Mucignat
(15)
UX in Italia: idee e futuro
UX in Italia: idee e futuro
Informarsi, Confrontare e Scegliere
Informarsi, Confrontare e Scegliere
Lean UX
Lean UX
La comunicazione tecnica nell'era della User Experience
La comunicazione tecnica nell'era della User Experience
UX Design for Startup
UX Design for Startup
Design persuasivo: alcuni esempi
Design persuasivo: alcuni esempi
Marketing e usabilità: alcuni consigli per i manager (e non)
Marketing e usabilità: alcuni consigli per i manager (e non)
Social design: progettare applicazioni web che funzionano
Social design: progettare applicazioni web che funzionano
Web e user experience: interagire con l'utente
Web e user experience: interagire con l'utente
Esperienza d'uso: Osservare per migliorare
Esperienza d'uso: Osservare per migliorare
L'Utente Al Centro
L'Utente Al Centro
Il Tool Definitivo dello UX Designer
Il Tool Definitivo dello UX Designer
Agile Ux: progettare e sviluppare web a iterazioni
Agile Ux: progettare e sviluppare web a iterazioni
Statistiche web: brainstorming on skypecast!
Statistiche web: brainstorming on skypecast!
Architettura delle informazioni con eZ publish
Architettura delle informazioni con eZ publish
Último
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
Alan Dix
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
Stephanie Beckett
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
LoriGlavin3
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
Fwdays
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
Lonnie McRorey
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
Pixlogix Infotech
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Sergiu Bodiu
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
UiPathCommunity
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
LoriGlavin3
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
gvaughan
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
hariprasad279825
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
LoriGlavin3
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
MounikaPolabathina
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
Lars Bell
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Databarracks
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Nathaniel Shimoni
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
LoriGlavin3
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
LoriGlavin3
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Lorenzo Miniero
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
ScyllaDB
Último
(20)
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
The State of Passkeys with FIDO Alliance.pptx
The State of Passkeys with FIDO Alliance.pptx
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
How to write a Business Continuity Plan
How to write a Business Continuity Plan
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
SEO & IA - A findability challenge
1.
SEO & IA a
findability challenge Alberto Mucignat Italian IA Summit 2007
2.
Information Architecture (IA)
The art and science of organizing and labeling web site to support usability and findability
3.
Search Engine Optimization
(SEO) The art and science of making webpages attractive to the search engines
4.
What about you?
5.
Elements
6.
The common field
Findability is a goal of IA -Wikipedia
7.
Typical SEO/IA informations
keywords markup titles links urls contents meta info labels
8.
Challenge
9.
Make it easy Design
for the people and, most of the time, you’ll keep the robots happy! -UserEffect.com
10.
Where does it
all start? ?
11.
Where does it
all start?
12.
Google rule #1
Search engine is the real site homepage -David Weinberger
13.
Google rule #2
>90% of search engine traffic is directed to secondary pages
14.
Old paradigma
Page #1 Page #2 Search HP engine Page #n
15.
New paradigma
Page #1 Page #2 Search HP engine Page #n
16.
Homepage is dead
17.
Hierarchy
http://shirky.com/writings/ontology_overrated.html
18.
Linked hierarchy
http://shirky.com/writings/ontology_overrated.html
19.
Circularity
http://shirky.com/writings/ontology_overrated.html
20.
Findability
http://shirky.com/writings/ontology_overrated.html
21.
Every page is
a main page
22.
we can apply
to every entry page the same rules we used for the homepage
23.
A SEO &
IA Framework
24.
Berrypicking model
25.
From Analytics to
Structure
26.
Find important pages
groups
27.
Discover pages groups
info
28.
Define SERP elements
29.
Context of search
30.
Context of search
Avoid unexpected contents
31.
Carefully define page
items
32.
Give more
http://www.youtube.com
33.
No more dead
roads
34.
But...
the real paradigma...
35.
Users come from
several sources Search engine Aggregator WEBSITE Mail Direct links
36.
Contents’ spreading
Newsletter RSS Feed WEBSITE Widgets Players
37.
Designing the inside
out Originally by Are Halland http://www.slideshare.net/aregh/core-and-paths-designing-findability-from- the-inside-and-out
38.
Web 5.0
39.
Thank you!
Alberto Mucignat alberto.mucignat@gmail.com skype: alberto.mucignat http://www.mucignat.com
Baixar agora