1. The customer is always right. Even when he is wrong.<br />Don’t promise what you know you can’t deliver.<br />Honor your verbal contracts with the same seriousness as you honor written agreements.<br />When negotiating, always aim for a deal that is as good for your partner as it is for you.<br />If a deal turns out badly for your partner but stays good for you, change it to be fair to him.<br />Always pay your employees as much as or more than they are worth – or, if that is impossible, as much as you can afford to pay them, with the promise of making it up to them later.<br />Share your business wisdom with everyone, including your competitors.<br />Never engage in gossip. Speak as if the person you are speaking about will find out what you are saying. (Because he will.)<br />Never take advantage of your vendors simply because you can. Your goal should be to compensate them fairly, even if it means paying them more than the market demands.<br />Never engage in recriminations and try to avoid litigation. In the long run, it is better to be the screwed rather than the screwer.<br />