Giving to Go: Using Technology to Incorporate Giving into Any Online Experience - [147]
Every day giving is becoming less about "command and control," and more about "let's meet everyone where they are." As Clay Shirky pointed out in Here Comes Everybody, tools like blog, wikis and other Web 2.0 technologies are blowing the lids off of traditional models of activism and social involvement.
The olden days of the Internet: waiting for people to visit your organization's website to make a donation.
The new, flashier days ahead: strategically being opportunistic when it comes to meeting donors where they are. Giving is no longer centralized—-it's fragmented, ubiquitous and taken advantage of wherever supporters find it to be convenient.
So how do nonprofits raise money and supporters outside of our own websites? How do we have success raising money via social networks and other online avenues?
Join Network for Good's Bill Strathmann as he shares strategic and practical advice for inserting giving everyone your donors dare to tread.
Takeaways:
1. Understand how distributed giving works
2. Learn how to successfully incorporate giving into a range of outlets
3. Understand how to cultivate donors in this free-for-all environment
1. Giving to Go: Using Technology to Incorporate Giving into Any Online Experience Presenters: Bill Strathmann, Network for Good Susan Gordon, Causes on Facebook Direct Difficult Questions to: Stacie Mann, Network for Good #10NTC.2Go
16. How’d they hear about you? The messenger matters! Source: The Next Generation of American Giving, a March 2010 study by Convio, Edge Research and Network for Good Partner Sea Change Strategies
41. Evaluation Code: 147 How Was this Session? Call In Text Online Call 404.939.4909 Enter Code 147 Text 147 to 69866 Visit nten.org/ntc-eval Enter Code 147 Session feedback powered by: Tell Us and You Could Win a Free 2011 NTC Registration!
Editor's Notes
Ad Not the experts, but enabling new forms of giving to go $200K per mos API giving Then learning and sharing based on data
Makes sense amount down… f2f While donate now pages increased 17%, primarily because of new channels overall was 58%
BUT NOT ON YOUR SITE
More than corporate sector Makes sense… I care about the anacostia more than my panteen
Walk really well before your can run NEED transition for platform has arrived
In 2009 our partners were processing an average of $200K per month
In 2009 our partners were processing an average of $200K per month
Here’s an image of the secure donation form…
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
And then fundraise for a specific organization or project (all fundraising causes have to identify a registered 501c3 and then Network for Good, a nonprofit, does the processing and delivers a monthly check to each nonprofit)…
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
As you can see, donations in 2009 are up more than 3 times over 2008. In the interest of full disclosure we launched the application well into 2007, so donation didn’t really start ramping up until we began focusing on fundraising tools in 2009. You may also notice that this doesn’t quite reach $20 million (that’s because we’ve done about $2 million in Jan, which puts us over $20 million total in about 30 months). I expect these numbers to double next year. Of course, on the other hand, I know some of you are out there saying, “So what? $14 million? $28 million? Even $280 million…it’s a drop in the bucket”. Philanthropy in the U.S. is annually a $300 billion-plus sector.” This is nice for a start-up, really great if it’s your bank account, but transformative? Not yet. And so what I’d like to talk to you about today is why I think what we’re doing is transformative and why I think it’s highly relevant to the work that you all do, whether running a nonprofit or provide services to those who do. To begin to do this, I want to go back to a little bit of theory and history, and share with you our reading of the evolution of civic participation in the United States and what it means for nonprofits organizations, political involvement, and really at a basic level, what people spend their thinking about, doing, and giving money to (which after all, are really the things we have to be interested in).
Volunteers, Board members, etc. Build a relationship with them so they’ll activate their own networks
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