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6 simple steps to write effective content that converts

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drive readers to an action that leads them closer to your conversion – your business goal. Let’s look at some tips to help you do this.

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6 simple steps to write effective content that converts

  1. 1. 6 Simple Steps To Write Effective Content That Converts
  2. 2. 1. Entice, excite and engage 6 Simple Steps To Write Effective Content That Converts First find a topic that has high conversion, preferably something linked to your property. Next entice users with a captivating title. It should peak user interest and egg them to read on. Keep them engaged with content that is interesting to read and adds value to your reader.
  3. 3. 2. Pitch yourself as a local expert 6 Simple Steps To Write Effective Content That Converts Do you have some amazing restaurants, beaches, cafes and activities in your area? Write about them! Create connections and relationships with these places and link back to them. Providing extra information and promotions to your potential guests will help your content convert in to bookings.
  4. 4. 3. Focus on specific keywords for SEO 6 Simple Steps To Write Effective Content That Converts Users are searching for specific things, and they usually write a few words. To capture your audience through keywords, you need to make sure you have a number of them as well as them being directly about your business.
  5. 5. 4. Link back to your products and services 6 Simple Steps To Write Effective Content That Converts If you have a specific product or service that you are writing about, make sure you directly link back to it so your reader has a good user experience. An example is if you have a promotion you are wanting to write about, link back to the specific deal on your booking engine.
  6. 6. 5. Your content should be actionable 6 Simple Steps To Write Effective Content That Converts Your content needs to have a call to action. The content should drive them forward to the next step (hopefully booking)! Make this copy clear, short and obvious to the reader, so they know what they will be clicking on and why.
  7. 7. 6. Treat every piece like a landing page 6 Simple Steps To Write Effective Content That Converts Smart marketers spend a lot of time on optimising the landing pages. The smartest ones treat every piece of content like a landing page and optimise it to achieve a particular business goal.
  8. 8. BLOG.STAAH.COM FOR MORE HOTELIER TIPS & TRENDS VISIT:

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