1.
DECODED FASHION + BEAUTY
NEW YORK SUMMIT, 2016
PRESS RECAP

2.
OVERVIEW
Marking the fifth Decoded Fashion
New York Summit, Decoded Beauty launched
and opened up the conversation to the most
disruptive and innovative technologies shaping the
new era of beauty.
Discussion highlights included:
• JuE Wong of Elizabeth Arden delving into the
mistakes that the beauty industry is making in
the digital era – “It’s not about selling, it’s
about having a community that believe
in us; don’t think of a brand, think of
having a solution that you need to
serve a customer.”
• Kevin Gould of Beautycon Media speaking
about Gen Z and their relationship with beauty –
“Gen Z want a consistent story, a real
story. They want a brand to present a
real narrative grounded in reality. The
culture of perfection does not exist for
them.”

3.
INVITE

4.
Amber Kallor, Fashion Unfiltered
Andrea Nagel, CW Beauty Insider
Ashley Paintsill, FashInvest
Catherine Salfino, Sourcing Journal
Chantal Fernandez, Business of Fashion
David Yi, Very Good Light
Erika Flynn, Galore
Gary Sharma, Gary’s Guide
Jessica Couch, FashInvest
Julianne Carell, Glamour
Kristen Bateman, The Observer
Kristen Heinzinger, The Daily Front Row
Layla Ilchi, WWD
Lyndsay McGregor, Sourcing Journal
Madison Feller, Cosmopolitan
Marisa Bryant, Galore
Richard Kestenbaum, Forbes
Stephanie Wong, Bloomberg
Tara Donaldson, Sourcing Journal
Veronica So, LSN
PRESS ATTENDEES

5.
VENUE / DECODED FASHION

6.
VENUE / DECODED BEAUTY

7.
VENUE / THE FROW

8.
VENUE / THE MENTORSHIP HUB

9.
VENUE / DISCUSSION

10.
VENUE / COCKTAILS

11.
PRE-SUMMIT COVERAGE
FashInvest
UVM: 10,000

12.
POST-SUMMIT COVERAGE
Entrepreneur
UVM: 13,906,432

13.
POST-SUMMIT COVERAGE
FashInvest
UVM: 10,000

14.
POST-SUMMIT COVERAGE
FashInvest
UVM: 10,000

15.
POST-SUMMIT COVERAGE
Galore
UVM: 134,339

16.
POST-SUMMIT COVERAGE
Galore
UVM: 134,339

17.
OBSERVER
UVM: 4,205,261
POST-SUMMIT COVERAGE

18.
OBSERVER
UVM: 4,205,261
POST-SUMMIT COVERAGE

19.
OBSERVER
UVM: 4,205,261
POST-SUMMIT COVERAGE

20.
OBSERVER
UVM: 4,205,261
POST-SUMMIT COVERAGE

21.
OBSERVER
UVM: 4,205,261
POST-SUMMIT COVERAGE

22.
POST-SUMMIT COVERAGE
SOURCING JOURNAL
UVM: 40,829

23.
POST-SUMMIT COVERAGE
SOURCING JOURNAL
UVM: 40,829

24.
POST-SUMMIT COVERAGE
SOURCING JOURNAL
UVM: 40,829

25.
POST-SUMMIT COVERAGE
SOURCING JOURNAL
UVM: 40,829

26.
POST-SUMMIT COVERAGE
SOURCING JOURNAL
UVM: 40,829

27.
POST-SUMMIT COVERAGE
WWD
UVM: 2,207,766

28.
SOCIAL MEDIA
#DFNYC
@ciprianaquann
101k followers
@eyefituofficial
17.5 k

29.
SOCIAL MEDIA
#DFBEAUTY
@aliciayoon212
9.3k followers
@ninaojeda
5.9k followers
@randistic
1.8k followers

30.
SOCIAL MEDIA
@factorypr
15 k followers
@ciprianaquann
101k followers
@gg_georgie_greville
1.9k followers
#DFBEAUTY

31.
HEADLINES
“The beauty summit was held in order to focus on the rethinking of beauty through digital and disruptive
technologies, including panels on beauty influencers, consumer trends and communication with
Generation Z, among others.”
--- WWD
“Now is the time for brands to be partnering with tech entrepreneurs,” the panel unanimously said. “Brands
should be looking to reach out and join with tech entrepreneurs.”
--- FashInvest
“In the hallway, outside the overbooked meeting rooms where panels took place, there were informational
booths on technology startups that are challenging the way we shop, changing how we wear clothes and
innovating the overall approach to fashion.”
--- OBSERVER
“Buying Clothes online can be daunting. Startups utilizing emerging technologies are trying
to change that.”
--- Entrepreneur