Dge media consumption_report_eng_final

1© InfoSapіens | Online media consumption in Donetsk and Luhansk oblasts
Online media consumption in Donetsk
and Luhansk oblasts (GCA and NGCA)
Prepared for DG East
Tetiana Kostiuchenko, Research Expert, Info Sapiens
tetiana.kostiuchenko@sapiens.com.ua
Varvara Podnos, Researcher, Info Sapiens
varvara.podnos@sapiens.com.ua

Quantitative component
GCA: 1600 computer-assisted face-to-face interviews were
conducted in Donetska and Luhanska oblasts.
Each subsample represents oblast by age/sex/settlement size
according to the data of State Statistics Service of Ukraine as of
1/01/2018.
The sample error does not exceed 3.5% for the subsample with
probability 0.95.
NGCA: 800 telephone interviews with the calls to mobile phones
and random generating of the phone number were conducted in
“DPR” and “LPR”, with the equal subsamples of 400 interviews in
each.
The data source for the distribution of population by settlements
is the data from the Cabinet of Ministers’ Resolution 1085-2014-
p (version of June 13, 2018 due to modification 410-2018-р). the
data for each subsample (“DPR” and “LPR”) is representative by
age and gender according to UN OCHA data from 2017, and by
settlement type according to pre-war statistics from State
Statistical Service of Ukraine as of 2014
The sample error does not exceed 4.9% for the subsample with
probability 0.95.
Fieldwork was conducted on October 29 – December 9, 2019
Methodology
Qualitative component
GCA: 4 FGDs were conducted in Kramatorsk, Mariupol,
Severodonetsk and Kreminna on 15-17 November 2019.
Target audience: both females and males, 20-50 y.o., active
internet users (use internet each or at least each day)
Average duration of a FGD – 1.5 hours.
NGCA: 12 in-depth interviews were conducted with dwellers of
“DPR” and “LPR”, 6 per each region, on 10-14 November 2019.
Target audience: both females and males, 20-50 y.o., active
internet users (use internet each or at least each day)
Average duration of an interview– 1 hour.
Expert interviews
Four expert interviews were conducted with media-experts who
have extensive knowledge of Donbas media.
All interviews conducted in Kyiv on 5 – 7 November, 2019.
Average duration of an interview – 1.5 hours.

Online media consumption by region and by
settlement

1.1. Specifics of local online media: expert interviews (I)
 It is important for the experts to distinguish between the media which are operating from
Kyiv but write about Donetska and Luhanska oblasts (e.g. OstroV) and the media which
are located in the named regions
 All of the experts mentioned, that in Donetska oblast there is a lot of “pocket” medias of
deputies and other local stakeholders, which influence the views of the readers
«Вони пишуть про суботнікі на які ходить завод, що все добре що робить завод в місті, … воно
реально справляє великий вплив на місто … потім ці люди йдуть і голосують за кандидата на
виборах, тобто для людей це є проблема, що сайт є залежним»
 As for Luhanska oblast, all of them mentioned, that there is a very little number of media
in general – mostly because a smaller part of oblast is under the control of Ukrainian
government now
«Місцевих медіа фактично нема в Луганську. Я би сказала, що Луганська область найбільше
постраждала від окупації саме в плані медіа. Тому, що там все-таки, колись центр був в Луганську.
Сєверодонецьк це там, ну, не знаю, на весь Сєверодонецьк може журналістів 10 набереться просто»

1.1. Specifics of local online media: expert interviews (II)
 According to the experts, local media in both oblasts are mostly concentrated on local
news, with a little share of materials dedicated to national politics
 Among the main topics are criminal, information about local authorities, local events. As
well, experts note that the local media have a little amount of their own content – they
mostly publish press-releases or information from other sources
«Тобто переважно це от кримінал і місцева влада і якась там джинса. а далі це уже там якісь там
маленькі відсотки. Якісь місцеві події можуть відбутися, там якийсь фонтан відкрили ще щось. Ну і
те, що вони підгрібають із інших медіа»
 As well, some experts mentioned that the media are biased because of their owners and
this influences the tone and the information they choose to publish
«Если они занимают определённую идеологическую нишу, они в рамках неё освещают эту тему.
Якобы освещают, но, не раскрывая её абсолютно. И многие даже из людей, которые, в блогосфере
или где-то ассоциируются с Донбассом, они давно уже утратили связь с ним реальную»

Ukrainian (national) television
Social networking sites
Local television
Friends and relatives, acquaintance, neighbors, colleagues
Ukrainian Internet sites
Local Internet sites
Printed media
Russian television
Russian Internet sites
Radio
I’m not interested in this information
Other: Internet (without specification)
Other
69.1%
53.2%
48.0%
43.5%
27.6%
17.2%
14.4%
10.1%
9.6%
9.4%
2.9%
1.1%
0.7%
37.6%
27.9%
9.4%
6.4%
10.1%
1.1%
0.9%
1.6%
0.3%
0.8%
0.1%
0.9%
0.3%
Donetska (n=800) Luhanska (n=800)
Usage of information sources in GCA: overall and primary source
% among all respondents
58.8%
50.0%
22.1%
36.9%
15.5%
2.8%
16.0%
8.3%
1.9%
10.9%
2.7%
0.8%
0.3%
34.8%
35.9%
6.5%
7.4%
6.1%
0.4%
2.4%
1.1%
0.0%
1.8%
0.6%
0.5%
0.1%
F1. Sources of news
F2. Primary source
1.1. Use of local web-resources, specifics of perception

Russian television
DPR/LPR Television
Friends and relatives, acquaintance, neighbors, colleagues
DPR/LPR websites
DPR/LPR printed media
Ukrainian radio
Russian media
Ukrainian (national) printed media
Russian printed media
Other: Internet (without specification)
Other
Other: My own experience
Other: DPR/LPR radio
I’m not interested in this information
57.4%
49.3%
48.7%
48.1%
45.3%
39.2%
28.1%
28.0%
17.6%
14.1%
14.0%
6.5%
5.6%
2.3%
2.0%
1.5%
0.5%
1.8%
17.8%
18.5%
12.8%
12.8%
11.5%
8.8%
4.3%
0.8%
2.8%
0.3%
0.5%
0.3%
0.0%
1.5%
1.8%
1.5%
0.0%
2.8%
“DPR” (n=400) “LPR” (n=400)
Usage of information sources in NGCA: overall and primary source
F1. Sources of news
F2. Primary source
67.4%
51.5%
48.3%
55.7%
42.5%
35.2%
29.4%
33.9%
28.8%
10.2%
18.6%
4.0%
9.3%
2.8%
0.6%
0.2%
2.3%
2.1%
17.0%
19.5%
15.8%
12.0%
8.8%
5.8%
3.0%
3.3%
5.0%
0.5%
0.8%
0.0%
0.0%
2.3%
0.5%
0.3%
1.0%
2.5%

1.8%
1.5%
1.2%
2.1%
1.8%
5.1%
10.6%
10.9%
11.5%
12.4%
15.4%
22.4%
1.4%
4.3%
5.8%
7.2%
14.5%
18.8%
14.5%
29.0%
Total DPR
Non users
Internet Users
Primary sources of information
(% among all respondents)
DPR/LPR websites
Russian television
DPR/LPR Television
Friends and relatives, acquaintance,
neighbors, colleagues at work
Other
Ukrainian (national) printed media
Russian media
Ukrainian radio
1.3%
2.8%
3.2%
3.8%
4.1%
4.1%
7.3%
5.4%
13.9%
10.4%
13.9%
24.6%
21.7%
4.8%
36.1%
27.7%
Total LPR
Non users
Internet Users
Russian television
DPR/LPR Television
Friends and relatives, acquaintance,
neighbors, colleagues at work
DPR/LPR printed media
DPR/LPR websites
Hard to say
Other: Internet (without
specification)
“DPR” (n=400) “LPR” (n=400)

Every day or almost every day At least once a week At least once a month Less often than once a month
66.5%
7.2%
Internet usage and TOP-7 favorite online resources
(% of all respondents)
Donetska (n=800)
76,4%
58.6%
8.5%
Luhanska (n=800)
69,6%
71.9%8.4%
«DPR» (n=400)
82,7%
67.4%
9.1%
«LPR» (n=400)
79,2%
10.0%
5.0%
3.9%
1.6%
1.0%
1.0%
0.5%
Ukr.net
segodnya.ua
obozrevatel.com
korrespondent.net
rbc.ua
pravda.com.ua
lb.ua
8.5%
3.9%
2.3%
2.1%
1.5%
1.1%
0.4%
Ukr.net
korrespondent.net
segodnya.ua
obozrevatel.com
pravda.com.ua
rbc.ua
glavcom.ua
4.3%
3.8%
3.8%
3.5%
3.3%
2.5%
2.3%
korrespondent.net
obozrevatel.com
lenta.ru
lifenews.ru
vesti.ru
unian.net
segodnya.ua
4.8%
4.5%
3.5%
3.3%
3.0%
1.3%
1.3%
vesti.ru
lifenews.ru
lenta.ru
korrespondent.net
obozrevatel.com
segodnya.ua
rbc.ua

«DPR» (n=400)
Online resources used in last 7 days (% among all respondents)
Donetska (n=800)
National/Ukrainian
10.5%
5.8%
5.8%
3.5%
3.0%
1.0%
0.8%
Ukr.net
obozrevatel.com
segodnya.ua
korrespondent.net
rbc.ua
pravda.com.ua
glavcom.ua
Luhanska (n=800)
9.0%
3.5%
2.8%
2.3%
1.6%
1.6%
0.6%
Ukr.net
korrespondent.net
segodnya.ua
obozrevatel.com
rbc.ua
pravda.com.ua
glavcom.ua
6.5%
6.3%
5.3%
4.8%
4.0%
4.0%
3.3%
obozrevatel.com
korrespondent.net
unian.net
lifenews.ru
rbc.ua
lenta.ru
vesti.ru
«LPR» (n=400)
9.0%
8.3%
7.8%
7.3%
7.3%
6.0%
5.5%
lenta.ru
korrespondent.net
obozrevatel.com
unian.net
lifenews.ru
vesti.ru
segodnya.ua
Local
14.8%
4.6%
3.4%
1.9%
1.8%
1.8%
1.6%
0629.com.ua
6264.com.ua
mrpl.city
6262.com.ua
bahmut.com.ua
6262.com.ua
mariupolnews.com.ua
Local
6.3%
2.6%
1.9%
1.5%
1.1%
1.0%
0.9%
severcity.info
rubezhnoe.com
sevdon.net
06452.com.ua
svsever.lg.ua
cxid.info
svatove.city
Local
7.0%
6.8%
6.3%
4.5%
2.0%
1.5%
0.8%
dnr-news.com
dnr-online.ru
novorossia.su
dan-news.info
doneck-news.com
dnrsovet.su
Oplot tv
Local
15.0%
5.3%
2.0%
1.3%
1.3%
1.0%
0.5%
lug24.ru
novorossia.su
dnr-online.ru
dnr-news.com
lug-info.com
dnrsovet.su
cxid.info
National/Ukrainian National/Ukrainian
National/Ukrainian

1.1. Specifics of perception of local online media: GCA FGDs
 Among the topics which are mainly covered by the local media, in all FGDs were
mentioned criminal news, communal services, events in the city, local political news. In
Mariupol were also mentioned the topics of air pollution and the factory.
 In Mariupol and Kramatorsk, participants of FGDs tended to think that the local online
media are not quite objective – in both cities there’ve been instances of unproved
information posted; moreover, in Kramatorsk the participants mentioned that some of the
sites belong to the local deputies (e.g. Vostochniy proekt) which also influences their
lack of objectivity.
«Мне кажется, просто ими кто-то руководит. Что сказали, то и напишут» (FGD, Mariupol)
 In Severodonetsk and Kreminna, on the contrary, the participants were more trustful to
their local media; although in Severodonetsk the participants mentioned that the sites
mostly duplicate the information from one another.
«Основной – это Северодонецк-онлайн, все остальные новостные сайты вспомогательные… я не
видел, что в какую-то определенную сторону они склоняются, там чисто выдаются новости и
источник» (FGD, Severodonetsk)

1.1. Specifics of perception of local online media: GCA FGDs
 For participants from all cities an important point in evaluating the objectivity of a site is
the comments section after the materials – they mention that it allows those community
members who wish to criticize the piece of news to do it which, in turn, can prove the
material right or wrong.
«На нашем Северодонецком сайте, на sd.ua. Там обычно новость, и люди могут заходить и
оставлять свои комментарии по данной новости» (FGD, Severodonetsk)
 As well, the objectivity of the information is measured by the availability of visual proof
for the information (photo or video).
«Фотографии, видео подтверждает» (FGD, Kreminna)

1.1. Specifics of perception of local online media: NGCA interviews
 Among the topics which are mainly covered by the local NGCA media, were mentioned
local news.
«Какие-то внутренние политические, экономические, социальные вопросы, потом обстрелы,
внешнюю политику – редко. В основном все, что происходит здесь и около, внешние моменты,
украинские, околоукраинские» (DPR, male)
 As for the objectivity, the main point of defining the information as objective or not in
both DPR and LPR relies on the “eye witnessing” – the fact that they on their own or their
acquaintances can confirm or deny the published information
«Потому что мы здесь живем и мы, в принципе, все знаем, что здесь происходит. У нас достаточно
небольшая, скажем, страна, регион, как это можно сказать. Все равно мы се общаемся с
сотрудниками, коллегами, друзьями, соседями и так далее. Все равно, слухами земля полнится»
(LPR, female)
 Although, there are not many people who fully believe the information published on NGCA local
resources – some mention that they just don’t believe anyone, the others that the information is
provided to create a certain impression on the topic.

53,8%
34,1%
25.6%
12.8%
9.6%
1.0%
“LPR”
(n=400)
Donetska
(n=800)
Luhanska
(n=800)
“DPR”
(n=400)
38.5%
25.4%
16.5%
13.9%
8.8%
2.5%
40.0%
16.5%
13.8%
26.0%
30.3%
1.3%
41.0%
13.5%
13.8%
29.0%
25.8%
1.8%
Social media platforms usage
Sorted by Donetska oblast
70,6%
49,8%
39,3%
37,5%
33,4%
11,1%
57,8%
48,4%
36,0%
31,1%
23,1%
13,9%
64,3%
40,5%
26,8%
54,5%
52,5%
10,8%
62,5%
38,0%
29,3%
58,8%
52,0%
18,3%
1.2. Use of social media, specifics of behavior in social media
Use regularly
Use rarely
Have account but
do not use

43.4%
30.3%
22.3%
22.1%
21.4%
13.6%
10.1%
«LPR» (n=400)Donetska (n=800) Luhanska (n=800) «DPR» (n=400)
Following my friends timelines
Sharing entertaining stories, videos
Sharing links to news and information I find
interesting
Sharing news about myself/family
Following news agencies/informational
resources timelines
Following celebrities’ timelines
Following popular bloggers/politicians
timelines
Activities in social media
35.4%
17.3%
18.5%
18.4%
19.8%
9.9%
16.5%
38.0%
25.5%
24.5%
20.3%
31.0%
8.3%
19.3%
38.5%
25.3%
33.8%
22.3%
36.5%
11.3%
20.5%
Sorted by Donetska oblast
1.2. Use of social media, specifics of behavior in social media

1.2. Specifics of behavior in social media: GCA FGDs (I)
 The participants from Kramatorsk are mostly subscribed to the pages and channels
which provide local and national news. In other cities apart from local and national news,
the participants also read pages and channels about hobbies – technology, cooking,
leisure and fun. The reasons to read these pages and channels – to have up to date
information, to entertain themselves.
 All of the participants of FGDs rather do not comment or post in social media or do it
rarely, with mostly neutral information about hobbies or personal news.
«Я могу только откомментировать... Вот у нас есть страничка нашего класса, и когда родители там
переписываются, тогда могу вставить свои 5 копеек» (FGD, Mariupol)
«Я прислушиваюсь к мнению других. Почитала комментарии, и все» (FGD, Kramatorsk)

1.2. Specifics of behavior in social media: GCA FGDs (II)
 Regarding the trust to posts and messages in social media, for the FGDs participants
everything depend on the initial source of the information:
 From friends: there is basic level of trust to the information form this source; in
Severodonetsk and Mariupol participants tend to check the information from friends,
while in Kreminna and Kramatorsk the information from this source is not usually
checked.
«Смысл ему обманывать» (FGD, Kramatorsk)
 From strangers with whom they have mutual friends: they will read, but they won’t
trust, they can check this information in the original source or on other sources.
 From opinion leaders: rather or at all do not trust the information from these
sources, might check in the original sources to see if the information is reliable.
«Если данная информация подтверждается на официальном сайте, если все это
подкрепляется какими-то подтверждениями» (FGD, Kreminna)

1.2. Specifics of behavior in social media: GCA FGDs (III)
 Practices of information checking: mostly used for the most actual and “hot” information
– mostly political news of local and national levels:
 reference to the original source
 search for more information on the topic through search engines
 sometimes – checking with friends offline
 if it is local news -- comparison of facts, getting information from the involved
people if available

1.2. Specifics of behavior in social media: NGCA interviews (I)
 As well as in GCA, in DPR and LPR the respondents are reading local and national news,
as well as pages and channels about hobbies – technology, cooking, leisure and fun. The
reasons to read these pages and channels – to have up to date information, to entertain
themselves.
«Это либо развлекательное что-то, либо, может быть, иногда что-то такое насчет какого-то события
произошедшего, спортивного или глобального экономического, политического, курс гривны
обвалился» (DPR, male)
 All of the respondents rather do not comment or post in social media or do it rarely.
«Как вам сказать, привык читать. Для себя осознал, что мне интересно, и рассказал кому-то из
знакомых. Я не комментирую, потому что я не комментирую» (LPR, male)

1.2. Specifics of behavior in social media: NGCA interviews (II)
 Regarding the trust to posts and messages in social media, for the informants from both LPR
and DPR it is hard to trust any source of information on the social media
«Многие выводы людей, с которыми я дружу и которых я люблю, но их мнение совершенно для меня
безразлично, потому что оно никак не совпадает или не вяжется с моим миропониманием» (DPR, female)
«Я не доверяю одной точке зрения. Искать еще откуда-то информацию, с другого источника» (LPR, male)
 As for the fact-checking, most of the respondents mentioned that they are checking all the
information in several sources; if the information is regarding the conflict – they also rely on
their own knowledge of the situation in the settlement and on the comments of eye-witnesses.
«Если мне скажут, что мы нарушаем разведение, я не поверю. Потому что сигнальную ракету стреляли
три раза, что мы готовы отвести. Со стороны Украины никто ничего не отреагировал. Если мне скажут:
«Ты знаешь, наши нарушили развод войск», – я не поверю, потому что я своих знаю» (DPR, male)

24.4%
18.9%
5.3%
4.8%
4.3%
Donetska (n=800) Luhanska (n=800)
Dmytri Gordon
Anatoliy Shariy
Roman Skrypin
Viktor Lytovchenko
Yuri Romanenko
18.1%
16.5%
3.8%
3.1%
3.8%
1.3. Awareness and perception of online ‘opinion leaders’
“Have you seen any posts or videos from the following bloggers, journalists, or public
figures during the last month”, answers Yes (% among all respondents)

Perception of different topics in media

17.9%
15.7%
15.2%
14.1%
12.1%
6.9%
3.8%
20.3%
21.6%
12.9%
21.2%
17.0%
8.9%
2.8%
Unbiased news on national level
Fighting corruption at local level
The war in the East
Unbiased news on local level
Local self-governance
Examples of local investigative
journalism
Information on obtaining permission
to cross the demarcation line
Top-7 Interesting topics within 7 days
Informational preferences: GCA
51.7%
38.1%
37.4%
36.8%
29.3%
28.0%
26.9%
51.3%
31.6%
25.0%
35.0%
26.7%
26.5%
29.9%
Weather
News about your settlement/region
Health & healthcare
The military conflict/war in the East
National politics
News about other regions
Lifestyle and entertainment
Top-7 Lacking information
Donetska (n=800)
Luhanska (n=800)

34.2%
26.2%
23.9%
22.8%
21.0%
20.3%
19.2%
38.5%
25.2%
22.2%
29.4%
28.7%
25.2%
20.7%
The war in the East
Information about obtaining
permission to cross the
demarcation line
Information on how to get a pension
in Ukraine
Unbiased news on local level
Fighting corruption at local level
Local self-governance
Information about Ukrainian
documents
Top-7 Interesting topics within 7 days
Informational preferences: NGCA
26.4%
25.8%
20.0%
9.9%
7.9%
6.9%
6.2%
32.5%
23.3%
19.3%
16.3%
7.3%
6.0%
8.5%
The military conflict/war in the East
Lifestyle and entertainment
National politics
News about your settlement
Local politics
Business/ economy
Weather
Top-7 Lacking information
DPR (n=400)
LPR (n=400)

2.1. Conflict in Donbas, reintegration, other local news: GCA FGDs
 In all 4 cities disengagement of forces was mentioned as a key word for the topic.
 The main information the participants in all cities saw over the last month were military
reports with the information on casualties of Ukrainian armed forces; the information on
the visit of president Zelenskiy to Zolote; demining of the conflict zone; in Mariupol and
Kramatorsk there was also information on D/LPR dwellers receiving Russian passports.
 This information is posted in all types of online sources – social media pages the
participants read, national and local online media.
 The information was understandable; doubts about objectivity on this topic did not arise
directly, but are implied due to the acuteness of the topic.
 The majority of participants of FGDs in all cities they do not trust any experts and opinion
leaders on this topic; in Kramatorsk the participants mentioned that they find information
from local eyewitnesses more reliable.

2.1. Conflict in Donbas, reintegration, other local news: NGCA interviews
 Among the key words for this topic conflict, war, separatists were named.
 The main information the participants in all cities saw over the last month were military
reports with the information on casualties, fire, as well the bridge in Stanitsiya Luhanska
 This information is posted in all types of online sources – social media pages the
participants read, national and local online media.
 The information was understandable; doubts about objectivity on this topic arise, and
people tend to trust only the information they can check in other sources.
«По поводу моста – однозначно. По поводу отвода войск – тут сомнительно, поэтому как тут
попадались, поэтому как тут получилось – это я проверить никак не могу. Мост видели – да» (LPR,
female)

Become internationally
recognized independent countries
Remain part of Ukraine, with
special autonomy status
Remain part of Ukraine, with the
same decentralized status like all
other oblasts in Ukraine
Return to their political
arrangement with Kyiv from
before the crisis
Become part of the Russian
Federation
Just maintain the current military
and political situation
32%
10%
7%
46%
71%
17%
24%
21%
12%
11%
4%
16%
35%
37%
34%
6%
9%
15%
23%
Entirely unacceptable Tolerable if necessary Satisfactory Highly desirable
DONETSKA OBLAST X9. How would you evaluate each of the following options regarding the future of
areas in Donetsk and Luhansk not currently under the control of Ukrainian government?
2.1. Conflict in Donbas, reintegration, other local news: GCA
30%
10%
8%
44%
72%
17%
23%
22%
12%
11%
4%
16%
35%
37%
34%
6%
9%
14%
22%
24%
12%
12%
40%
76%
18%
22%
26%
13%
10%
16%
35%
36%
34%
9%
8%
13%
17%
26%
9%
9%
41%
80%
21%
30%
31%
20%
12%
5%
23%
36%
34%
36%
12%
10%
14%
17%
31%
11%
8%
46%
70%
15%
21%
19%
10%
10%
14%
35%
38%
34%
5%
9%
15%
23%
Total
n=800
Internet users
n=611
Internet non-users
n=189
Have crossed the
check points* n=193
Have not crossed the
check points* n=587
* Within last 3 months

40%
16%
7%
9%
58%
68%
23%
34%
24%
12%
12%
17%
11%
23%
29%
20%
7%
7%
8%
9%
21%
46%
before the crisis
Federation
47%
17%
7%
68%
71%
20%
30%
24%
16%
11%
12%
12%
30%
37%
26%
5%
7%
5%
9%
18%
40%
LUHANSKA OBLAST X9. How would you evaluate each of the following options regarding the future of
areas in Donetsk and Luhansk not currently under the control of Ukrainian government?
2.1. Conflict in Donbas, reintegration, other local news: GCA
45%
17%
7%
8%
65%
70%
21%
32%
24%
14%
11%
13%
12%
28%
34%
24%
5%
7%
9%
19%
42%
35%
16%
6%
9%
57%
72%
29%
33%
27%
16%
17%
16%
13%
18%
31%
28%
6%
6%
14%
14%
38%
5%
47%
17%
7%
8%
66%
69%
19%
31%
24%
14%
10%
13%
11%
30%
35%
24%
5%
7%
6%
8%
20%
42%
Total
n=800
Internet users
n=557
Internet non-users
n=243
Have crossed the
check points* n=95
check points* n=669

before the crisis
Federation
33%
23%
25%
23%
28%
82%
24%
29%
25%
20%
27%
9%
18%
20%
16%
17%
14%
11%
18%
20%
25%
15%
«DPR» X9. How would you evaluate each of the following options regarding the future of areas in Donetsk
and Luhansk not currently under the control of Ukrainian government?
2.1. Conflict in Donbas, reintegration, other local news: NGCA
29%
21%
25%
23%
27%
82%
24%
29%
24%
19%
26%
9%
19%
20%
15%
17%
15%
13%
18%
19%
25%
15%
36%
18%
20%
20%
33%
85%
22%
30%
24%
19%
24%
7%
14%
24%
19%
19%
16%
11%
17%
18%
26%
9%
24%
25%
29%
25%
23%
81%
26%
28%
25%
20%
28%
12%
23%
17%
13%
16%
14%
15%
20%
19%
24%
21%
Total
n=400
Internet users
n=331
Internet non-users
n=69
Have crossed the
check points* n=180
check points* n=214
13%
12%
26%
20%
26%
79%
25%
27%
21%
16%
20%
9%
19%
17%
11%
19%
18%
24%
21%
14%
23%
16%

before the crisis
Federation
28%
24%
32%
35%
20%
80%
25%
31%
28%
19%
35%
9%
20%
23%
19%
19%
18%
5%
20%
16%
12%
21%
20%
6%
36%
29%
41%
24%
90%
24%
19%
27%
17%
25%
3%
12%
15%
12%
14%
12%
37%
15%
9%
19%
23%
«LPR» X9. How would you evaluate each of the following options regarding the future of areas in Donetsk
and Luhansk not currently under the control of Ukrainian government?
2.1. Conflict in Donbas, reintegration, other local news: NGCA
23%
26%
32%
36%
21%
82%
25%
28%
28%
18%
33%
8%
18%
21%
17%
18%
17%
23%
16%
11%
21%
21%
21%
31%
39%
43%
14%
81%
22%
24%
27%
19%
32%
10%
21%
22%
14%
15%
17%
28%
15%
9%
15%
27%
Total
n=400
Internet users
n=317
Internet non-users
n=83
Have crossed the
check points* n=154
check points* n=245
27%
18%
21%
25%
32%
83%
29%
35%
28%
17%
35%
5%
15%
20%
22%
23%
16%
5%
16%
18%
15%
30%
11%

2.2. External politics and relations with Russia: GCA FGDs
 The most common key words mentioned were Normandy format, sanctions, and meeting.
 The information seen over the last months: the future meeting of Normandy contact
group in Paris in December; in Mariupol and Kreminna the participants also mentioned
materials stating that Russia is the aggressor and enemies of Ukraine.
 The materials are provided in a broad range of sources – Facebook, Youtube, local online
resources and national ones. The materials are usually short notes on the topic.
 The information was understandable; there are always doubts about objectivity on this
topic, because there are two options for presenting information - pro-Russian and pro-
Ukrainian.
«Все это правда и с фотографиями, а на другом сайте заходишь – то же самое, но совсем другие
фотографии, поэтому уже вообще не смотришь абсолютно ничего» (FGD, Severodonetsk)
 The majority of participants of FGDs in all cities they do not trust any experts and opinion
leaders on this topic; in Severdonetsk and Kreminna a few people named Anatolii Sharii
as a reliable source.

2.3. The relations with the EU: GCA FGDs
 In three but one (Severodonetsk) cities bezviz was named as a key word for the topic.
 Over the last months the participants have seen information on this topic, mostly about Ukrainian
European vector of development and its “steps towards Europe”. As well in Mariupol and Kramatorsk
the participants saw information on employment in Poland
 The information was mostly presented as the short notes participants were rather not interested in the
topic, therefore it was hard for them to remember the exact materials.
 The information they’ve read was rather understandable, as for its objectivity – in all cities but
Kreminna there were no doubts about objectivity, more likely because the majority did not perceive
this topic with interest; in Kreminna doubts in objectivity are implied - because most sources are
biased or the person adheres to the opposite political position and does not believe the article.
 As for the people, whose opinion is trusted on this topic, the majority of participants rather trust none
opinion leaders on this matter. Among those, who the small oart of them trusts – Anatoliy Shariy,
Vadym Prystaiko and Pavlo Klimkin (mostly Kreminna and Mariupol) Alla Mazur (Severodonetsk), and
Andrii Palchevskiy (Kramatorsk).

GCA:
Donetska
oblast
Internet users n=611
Internet non-users n=189
Total n=800
GCA:
Luhanska
oblast
Total n=800
17%
7%
14%
26%
9%
21%
17%
37%
22%
8%
24%
12%
26%
27%
26%
28%
23%
27%
13%
15%
13%
7%
9%
7%
7%
5%
7%
6%
5%
4%
6%
5%
20%
13%
18%
21%
24%
22%
Toward Europe
Toward Russia
Become neutral/unaligned
Toward both Russia and
Europe/balance East and West
None of the above
Refuse to answer
Don’t know
X6. Primary direction that Ukraine should take in foreign policy
2.2. External politics and relations with Russia: GCA

2.2. External politics and relations with Russia: NGCA interviews
 The most common key words mentioned were aggression, war, prisoner exchange,
sanctions.
«Ну, это они говорят, вот, нас обвиняют, что мы агрессоры, хотя вообще, ну, как бы, к нам
нормально всегда относились» (DPR, male)
 The materials are provided in a broad range of sources – Facebook, Youtube, local online
resources and national ones. The materials are usually short notes on the topic.
 The information was understandable; there are always doubts about objectivity on this
topic, because there are two options for presenting information - pro-Russian and pro-
Ukrainian.
«Я думаю, что не объективна. Ну, опять же, вы понимаете, я придерживаюсь того мнения, что ни
одна сторона полностью объективной информации, ну 100 %-ной не дает. Что ее нужно в любом
случае проверять, сравнивать, а потом уже в своей голове искать стыковки, либо отличия» (DPR,
female)

2.3. The relations with the EU: NGCA interviews
 Among the interviews the following key words were named related to the topic: north stream-2, gas
agreement, land market
 Over the last months the participants have seen a little information on this topic, as the topic is not
that interesting for the informants.
 Those, who have seen the information at the local online media resources think it is rather objective,
as it contained the information they’ve heard before
«Это давно известно, что Международный валютный фонд лоббировал разрешить продажу земли.
Поэтому думаю, объективна» (LPR, male)

NGCA:
“DPR”
Total n=400
NGCA:
“LPR”
Total n=400
15%
10%
15%
11%
5%
10%
28%
36%
29%
33%
47%
36%
37%
37%
37%
42%
41%
42%
4%
4%
4%
3%
2%
5%
3%
4%
5%
10%
9%
10%
7%
6%
Toward Europe
Toward Russia
Become neutral/unaligned
Toward both Russia and
Europe/balance East and West
None of the above
Refuse to answer
Don’t know
X6. Primary direction that Ukraine should take in foreign policy
2.2. External politics and relations with Russia: NGCA

2.4. Awareness about key reforms: GCA FGDs
 Participants from all four cities mentioned, that there are materials about reforms in the
local media at least some of them read (except for decentralization in Kramatorsk and
land and pension reforms in Severodonetsk).
 Basically, these are small articles or notes. Sometimes there are also long-reads,
although most of the respondents do not read them completely. The essence of the
article is usually understandable, but it is hardly remembered afterwards; although, the
essence of the reforms is not fully understood after reading such materials.

2.4. Awareness about key reforms: NGCA interviews
 The informants found it rather hard to remember if they’ve seen information on Ukrainian
reforms, or clearly stated that such information is not published in the local online media they
use.
«Во всяком случае, я, наверное, не попадала, не читала вот именно в местных СМИ – ни звука» (DPR,
female)
 The most remembered reform among the informants was the land reform, with the
information on the new Law and the land market.
«Понятно, что Зеленский выдвинул передачу, продажу земли юрлицам, причем типа украинского типа
происхождения, что само по себе очень смешно и неумно. Я все это поняла, как бы основу я поняла.
Противно читать, поэтому не хочется» (LPR, female)
 Some of the informants mentioned that the information about the reforms is retranslated
from Ukrainian sources, with additional comments from D/LPR media
«Да, но, опять же, с поправкой на украинские источники. То есть то, что они взяли из Украины, что в
Украине это было, что из украинского источника взяли и выложили сюда, показали. Вот в таком ключе»
(DPR, male)

GCA
Donetska
oblast
Total n=800
Luhanska
oblast
Total n=800
NGCA
“DPR”
Total n=400
“LPR”
Total n=400
42%
54%
45%
59%
62%
60%
62%
66%
63%
53%
49%
52%
58%
46%
55%
41%
38%
40%
38%
34%
37%
47%
51%
48%
Yes No
X4-5. Have you seen any materials on carrying out of the following reforms within last month? If yes, where
particular? (GCA only) Land reform
2.4. Awareness about key reforms
* Without specification of the source
GCA, Donetska oblast
GCA, Luhanska oblast
Internet users Internet non-users Total
35%
32%
17%
8%
5%
Facebook
Youtube
TV*
Ukr.net
segodnya.ua
91%
2%
2%
2%
1%
TV*
Radio*
Internet sites*
Printed media*
38%
25%
23%
6%
4%
TV*
Facebook
Youtube
Ukr.net
segodnya.ua
38%
33%
11%
9%
5%
Youtube
Facebook
TV*
Ukr.net
Odnoklassniki
81%
7%
6%
5%
1%
TV*
Printed media*
News*
Radio*
33%
26%
23%
6%
4%
TV*
Youtube
Facebook
Ukr.net
Friends and
acquaintances
Friends and
acquaintances
Friends and
acquaintances

GCA
Donetska
oblast
Total n=800
Luhanska
oblast
Total n=800
NGCA
“DPR”
Total n=400
“LPR”
Total n=400
29%
40%
32%
40%
46%
42%
35%
44%
37%
32%
31%
31%
71%
60%
68%
60%
54%
58%
65%
56%
63%
68%
69%
69%
Yes No
particular? (GCA only) Health care reform
41%
25%
16%
10%
8%
Facebook
Youtube
0629.com.ua
Ukr.net
TV*
90%
4%
2%
2%
1%
TV*
Radio*
Internet sites*
Printed media*
33%
29%
18%
11%
7%
TV*
Facebook
Youtube
0629.com.ua
Ukr.net
30%
29%
11%
10%
7%
Facebook
Youtube
TV*
Ukr.net
Viber
77%
9%
6%
3%
3%
TV*
Printed media*
News*
Radio*
33%
20%
19%
7%
5%
TV*
Facebook
Youtube
Ukr.net
Viber
Friends and
acquaintances
Friends and
acquaintances

GCA
Donetska
oblast
Total n=800
Luhanska
oblast
Total n=800
NGCA
“DPR”
Total n=400
“LPR”
Total n=400
28%
39%
31%
36%
47%
40%
44%
36%
43%
36%
25%
33%
72%
61%
69%
64%
53%
60%
56%
64%
57%
64%
75%
67%
Yes No
particular?(GCA only) Pension reform
34%
30%
10%
9%
9%
Facebook
Youtube
TV*
segodnya.ua
Ukr.net
88%
4%
4%
3%
1%
TV*
Printed media*
Radio*
News*
33%
24%
21%
7%
6%
TV*
Facebook
Youtube
segodnya.ua
Ukr.net
34%
27%
15%
8%
6%
Youtube
Facebook
TV*
Ukr.net
Viber
80%
8%
8%
3%
2%
TV*
News*
Printed media*
Radio*
38%
22%
17%
5%
4%
TV*
Youtube
Facebook
Ukr.net
News*
Friends and
acquaintances
Friends and
acquaintances

GCA
Donetska
oblast
Total n=800
Luhanska
oblast
Total n=800
NGCA
“DPR”
Total n=400
“LPR”
Total n=400
23%
28%
24%
31%
23%
29%
43%
34%
42%
42%
32%
40%
78%
72%
76%
69%
77%
71%
57%
66%
58%
58%
68%
60%
Yes No
particular? (GCA only) Decentralization
38%
23%
10%
8%
6%
Facebook
Youtube
Ukr.net
Segodnya.ua
6264.com.ua
93%
3%
3%
3%
TV*
News*
Radio*
Internet sites*
30%
27%
17%
7%
5%
TV*
Facebook
Youtube
Ukr.net
Segodnya.ua
43%
32%
10%
7%
7%
Youtube
Facebook
Ukr.net
Odnoklassniki
TV*
79%
9%
6%
2%
TV*
Printed media*
News*
33%
24%
24%
8%
5%
Youtube
Facebook
TV*
Ukr.net
Odnoklassniki
Friends and
acquaintances

22%
24%
23%
27%
15%
23%
29%
38%
31%
24%
16%
23%
78%
76%
77%
73%
85%
77%
71%
62%
69%
76%
84%
77%
Yes No
GCA
Donetska
oblast
Total n=800
Luhanska
oblast
Total n=800
NGCA
“DPR”
Total n=400
“LPR”
Total n=400
particular? (GCA only) Education reform
43%
28%
10%
6%
5%
Facebook
Youtube
0629.com.ua
Ukr.net
Instagram
94%
4%
3%
2%
TV*
Radio*
Internet sites*
32%
25%
21%
8%
4%
Facebook
TV*
Youtube
0629.com.ua
Ukr.net
31%
31%
12%
10%
10%
Youtube
Facebook
Viber
Ukr.net
TV*
67%
16%
6%
3%
TV*
Printed media*
News*
25%
24%
21%
9%
8%
Youtube
Facebook
TV*
Viber
Ukr.net
Friends and
acquaintances
Friends and
acquaintances

Content-analysis of 24 sites

A method that allows you to build relationships between messages is social network analysis. For its use in order to analyze
discourses and compile semantic maps, all key words are indicated as “actors” (components of the general structure), and
“connections” between them were fixed if the key words appeared together in the same media message.
Content-analysis methodology (I)
The materials analyzed were published in the period of October 7 –
November 25, 2019.
The list of 24 sites for analysis was compiled using the existing data on
media-consumption in the region, information from experts and DG East
team.
The materials were analyzed by 4 topics through the search for key
words, connected to each topic; the list of key words was compiled on
the basis of preliminary analysis of the web-sites and the expert
interviews:
1. Reforms in Ukraine – economics, financial support, IMF, pension,
education, reform, land question, affordable medicine, Suprun, OTG,
electricity market
2. Eurointegration – bezviz, european integration, EU, European
standards, Euro commission, NATO, vector, association agreement
3. Conflict in the East / Relations with Russia – peaceful initiatives,
disengagement, war, army, Donbass dwellers, Joint Forces operation,
settlement
4. Topics of interest at the local level – Road repair, Heating, Garbage
collection, Community, Heating season, Repair, Local authorities,
Mayor, Executive Committee, City Council
Donetska oblast
dnews.dn.ua
06239.com.ua
0629.com.ua
novosti.dn.ua
zi.ua
donbass.ua
6262.com.ua
6264.com.ua
svoi.city
slavdelo.dn.ua
karachun.com.ua
vchasnoua.com
kramatorsk.info
dn.depo.ua
Luhanska oblast
0642.ua
paralel-media.com.ua
zaraz.info
v-variant.com.ua
lisichansk.com.ua
cxid.info
06452.com.ua
NGCA
novorossia.su
news-front.info
rusvesna.su

Content-analysis methodology (II)
Example: «В 2020 году на государственную поддержку фермеров предусмотрено 4 миллиарда гривен,
сельскохозяйственные товаропроизводители смогут брать гривневые кредиты под покупку земли по ставке 3-5%. Об
этом сообщил в Facebook министр экономики Тимофей Милованов» (kramatorsk.info)
The presented media-message contains the following key words: farmers (code 2) and budget (code 3.) Therefore, these key
words are connected in the matrix:
Matrix of interconnections: Visualization (map)
So, matrices of interconnections were created for all of the key words, which were found in the materials on each topic –
this allowed to see the clusters of key words.
As well, the frequencies of key word usage were calculated within each topic for each region, therefore allowing to see the
TOP-used words connected to each topic in the region.
1 2 3
1 0 0 0
2 0 0 1
3 0 1 0
2 3

Content-analysis: Reforms in Ukraine

Content-analysis: Reforms in Ukraine (I)
List of key words:
1 Рынок земли 52 Трудовое законодательство 102 Перепись населения 152 Аттестация / аккредитация
2 Земельная реформа 53 Единый экстренный номер 103 Увольнение чиновников 153 Дистанционное обучение
3 Слуга народа 54 Зоряна Скалецкая 104 ФОП 154 Диплом
4 Владимир Зеленский 55 Трансплантация органов 105 Митинг 155 Опорная школа
5 Алексей Гончарук 56 Продажа земли иностранцам 106 Милованов 156 Дуальное образование
6 Зарплаты 57 Референдум о продаже земли 107 Производители сигарет 157 МКФ
7 Учителя 58 Юлия Тимошенко 108 Сайт 158 ЮНИСЕФ
8 Соцвыплаты 59 Доступні ліки 109 Линия разграничения 159 Дошкольное образование
9 Прожиточный минимум 60 Закупка лекарств 110 Профессионально-техническое образование 160 Упрощенная процедура поступления
10 Бизнес 61 Е-рецепт 111 Изучение английского языка 161 ЗНО
11 Евросоюз 62 eHealth 112 Рейтинг лучших университетов 162 Двуязычная программа
12 Ассоциация 63 Онлайн-сервис 113 Полиции реформа 163 Омбудсмен детский
13 Фермеры 64 Программа медицинских гарантий 114 Программа по обмену 164 Державна служба якості освіти
16 Налоги 65 Декларации с семейными врачами 115 СБУ реформа 165 Лицензирование
17 Военнослужащие 66 Экстренная помощь 116 НАТО 166 Академическая добропорядочность
18 Децентрализация 67 Финансовая поддержка 117 Страховой стаж 167 Школьная программа
19 Батькивщина 68 Реформы 118 военно-гражданская администрация 168 Верховенство права
20 Инвестиции 69 «IMTD» 119 Стипендия 169 ПриватБанк
21 Школы 70 Судебная реформа 120 Школьные автобусы 170 Энергетический рынок
22 Мой город 71 Цена земли 121 Трудовые мигранты 171 Поборы / благотворительные взносы
23 Новоя украинская школа 72 Корпорации 122 Питание в детсадах /школах 172 НБУ
24 Финансовая помощь 73 Инфроструктура 123 Родители/ родительский комитет 173 Дефолт
25 Игорь Коломойский 74 Публичная кадастровая карта 124 Учитель года 174 Избирательный кодекс
26 Коррупция 75 Медицинское страхование 125 ГПУ 175 Права человека
27 ОТГ 76 МВФ 126 Либерализация 176 Правовая реформа
28 Верификация 77 Мораторий 127 Профориентация 177 Неформальное образование
29 Бюджет 78 Теневой рынок земли 128 Образовательный проект 178 Конституция Украины
30 Сеть учреждений здравоохранения 79 Сорос 129 Раннее вмешательство 179 Высший совет правосудия
31 Трудовой стаж 80 Економика 130 Железнодорожных перевозок рынок 180 Громадська рада доброчесності
32 Форум 81 Рынок аренды земли 131 Психолог в школе 181 USAID
33 Гражданское общество 82 Война на Донбассе 132 Легализация 182 Internews
34 Индексация 83 Евросоюз 133 ОВГЗ 183 Трехуровневая система
35 Бездомные собаки 84 Запад 134 Конкурсний бал 184 Адвокатская монополия
36 Бюджет участия 85 США 135 Программа поддержки дешевых кредитов на покупку земли 185 ДБР (ГБР)
37 ЦНАП 86 Порошенко 136 Деньги за пациентом 186 НАБУ
38 Бренд 87 Финансовый мониторинг 138 ПРООН 187 Буллинг
39 Пенсионный фонд 88 Десоветизация 139 Топливный рынок 188 ЕБРР
40 Голос 89 Бандера 140 Миграция 189 Экологическая реформа
41 USAID DOBRE 90 Майдан 141 Карантин 190 Прогулы
42 Система внутреннего контроля и аудита 91 Приватизация 142 Инфраструктура 191 Евроинтеграция
43 Обсуждение 92 Оппозиция 143 Пенитенциарная система 192 ВПО
44 Электронные больничные 93 диджитализация 144 Инвалиды 193 Округ
45 Супрун 94 госдолг 145 Военная реформа 194 Префект
46 Фонд социального страхования Украины 95 Региональная стратегия 146 Базовое образование 195 Административно-территориальное устройство
47 Дифтерия 96 Пенсии 147 Медиаграмотность 196 Конкурс
48 Медицинская реформа 97 Бизнес 148 Информгигиена 197 Образовательные учереждения
49 Вакцинация 99 Всемирный банк 149 Инклюзивное образование 198 Госзаказ / региональный заказ
50 Российская пропаганда 100 Теневая экономика 150 Безопасность школ
51 Трудовая книжка 101 Олигархи 151 Инклюзия

Content-analysis: Reforms in Ukraine (II)
Key points:
• Overall, 648 materials related to the topic of reforms was found on analyzed sites for the given period of time
• The majority of materials (422) on this topic was published in Donetska oblast sites
• In the graph on Donetska oblast, two clusters can be seen – the one around pension reform (codes 94,5,29)
and the other around land reform (code 1) and other reforms (code 68); importantly, these clusters are
connected one to another with key words Volodymyr Zelenskiy (code 4)and decentralization (code 18)
• The top-used words in Donetska oblast for describing this topic are budget (code 29), pensions (code 29),
land market (code 1) and decentralization (code 18)
• In Luhanska oblast, there are divided networks within the topic, the biggest of them connected around the
topic of decentralization – the key words interconnected are digitalization, budget (code 29), OTG (code 27)
and decentralization (code 18), which are also the TOP-used words in the region
• In NGCA there is a cluster of interconnected key words, gathered around the topic of land reform – the
connecting key words are Volodymyr Zelenskiy (code 4), land sale to foreigners (code 56), referendum on land
sale (code 57) and land market (code 1)

Reforms in Ukraine word cloud: Donetska oblast media
* The key words which were used two times or more are visualized
** The size of each word corresponds to the frequency of its use

Reforms in Ukraine: representation in Donetska oblast media
* The ties stronger than 2 are displayed (meaning that two key words were mentioned together more than twice)
** The nodes are sized by degree (the more frequently the word was used – the bigger the node is)

Reforms in Ukraine word cloud: Luhanska oblast media

Reforms in Ukraine: representation in Luhanska oblast media
* The ties stronger than 1 are displayed (meaning that two key words were mentioned together more than once)

Reforms in Ukraine word cloud: NGCA media

Reforms in Ukraine: representation in NGCA media
* The ties stronger than 1are displayed (meaning that two key words were mentioned together more than once)

Content-analysis: Eurointegration

Content-analysis: eurointegration (I)
List of key words:
1 Международные организации 33 Правозащитники 65 Крым
2 Ассоциация с ЕС 34 Государственный переворот 66 Монополизация
3 Олигархи 35 Протесты 67 Налоги
4 Медиа 36 Безопасность 68 Переговоры
5 Энергетика 37 Гранты 69 Дезинформация
6 Оппозиция 38 Визит 70 Столтенберг
7 Форум/саммит 39 Демографическая ситуация 71 рейтинг
8 Образование 40 Легализация 72 Кулеба
9 Внутренние силовые органы 41 Децентрализация 73 О`Брайен
10 Фермеры 42 Стандарты 74 Климпуш-Цинцадзе
11 Мигранты 43 Доверие 75 Бойченко
12 ООН 44 Ветераны войны 76 Пушков
13 Нацизм/фашизм 45 Европейский инвестиционный банк 77 Сорос
14 МВФ 46 Рынок труда 78 Нафтогаз
15 США 47 Запад 79 транзит
16 Гончарук 48 Здравоохранение 80 приватизация
17 Судебная реформа 49 Зеленский 81 европейские нормы
18 ЕС 50 Референдум 82 Стандарты
19 Национализм 51 Экономика 83 персональные данные
20 Коррупция 52 Инвестиции 84 помощь
21 Донбас 53 Северный поток 85 законопроект
22 Реформы 54 Финансирование 86 закон
23 Рынок земли 55 Игорь Коломойский 87 мониторинг
24 НАТО 56 Порошенко 88 европейские ценности
25 Россия 57 Комиссия 89 Брюссель
26 Иностранцы 58 Выборы 90 членство
27 Свобода слова 59 Оборона страны 91 Загороднюк
28 Безвизовый режим 60 Дискриминация 92 поддержка
29 Газ 61 ОРДЛО + Оккупация 93 программа
30 ОБСЕ 62 Лоббизм 94 ПАСЕ
31 Партнерство 63 Революция достоинства 95 Конституция
32 Война на Донбассе 64 Государственные органы Украины 96 Малазийский авиалайнер

Content-analysis: eurointegration (II)
Key points:
• Overall, 394 materials related to the topic of reforms was found on analyzed sites for the given period
of time – it was the least discussed topic out of 4 in the given period
• The majority of the materials (246) on this topic were published on NGCA resources, in GCA this topic
wasn’t that popular
• In NGCA as seen at the graph, the key words form a connected network, where one of the main
connecting points are the words war on Donbas (code 32), transit (code 79), privatization (code 80),
gas (code 29) and Russia (code 25); the TOP used words in the region apart from the already named
– migrants (code 11), media (code 4) and EU (code 18)
• As for the GCA regions: in Donetska oblast there is a major cluster of key words formed around the
words investment (code 52), law (code 86), association (code 2), transit (code 79) and Donbas (code
21)
• In Luhanska oblast the main cluster is connected with the key words reform (code 18), healthcare
(code 48), Stoltenberg (code 70), and monopolization (code 66)

Eurointegration word cloud: Donetska oblast media

Eurointegration: representation in Donetska oblast media
*The ties stronger than 1 are displayed (meaning that two key words were mentioned together more than once)

Eurointegration word cloud: Luhanska oblast media

Eurointegration: representation in Luhanska oblast media
* All ties are displayed

Eurointegration word cloud: NGCA media

*The ties stronger than 2 are displayed (meaning that two key words were mentioned together more than twice)
Eurointegration: representation in NGCA media

Content-analysis: Conflict in Donbas and
relations with Russia

Content-analysis: Conflict in Donbas and relations with Russia (I)
List of key words:
1 Станица Луганская 40 ремонт 79 Урегулирование конфликта 118 Сивохо
2 Золотое 41 прекращение войны 80 Участки разведения 119 Потери
3 Петровское 42 реинтеграция 81 Документ 120 зеркальное разведение
4 Богдановка 43 порушення режиму припинення вогню 82 Переговоры 121 Мариуполь
5 Богдановка-Петровское 44 пресс-марафон 83 Поездка 122 завершение разведения войск
6 США 45 возвращение Донбасса 84 Блокпост 123 катастрофа
7 ОБСЕ 46 волонтеры 85 КПВВ 124 поздравление
8 Минские договоренности 47 красные линии 86 Ракета 125 контроль
9 Саммит 48 демилитаризация 87 Обострение 126 пересмотр даты
10 Встреча 49 выплаты 88 Режим тишины 127 ВПЛ
11 Пресс-конференция 50 форум 89 Оружие 128 житло
12 Нормандский формат 51 дипломатия 90 Мир 129 медична допомога
13 Нацкорпус 52 МИД 91 СЦКК 130 НАТО
14 Азов 53 провокация 92 Линия разграничения 131 бюджет
15 Добровольцы 54 гуманитарная помощь 93 Линия соприкосновения 132 Депортация
16 Формула Штанмайера 55 нападение 94 Ранение 133 скандал
17 Режим желтый 56 гумконвой 95 Учения 134 военная служба
18 Серая зона 57 оон 96 Нацгвардия 135 призыв
19 Выборы 58 фонд рината ахметова 97 перемирие 136 бронежилеты
20 Особый статус 59 красный крест 98 акция 137 возобновление
21 перепись 60 сводка 99 конфликт 138 восстановление
22 развод войск 61 Билецкий 100 санкции 139 зачистка
23 Взрыв 62 Срыв 101 протест 140 Видео
24 Обстрел 63 Позиции 102 Вооруженные формирования 141 коммуникация
25 сотрудничество 64 Зеленский 103 мост 142 Порошенко
26 Демонтаж 65 Мониторинг 104 делегация 143 Плен
27 Разминирование 66 Амнистия 105 нарушение 144 контрактная служба
28 Закон 67 Обмен пленными 106 вече 145 наркотики
29 Митинг 68 Путин 107 дата встречи 146 помощь
30 Капитуляция 69 Патруль 108 газовый вопрос 147 заморозка
31 ВСУ 70 Полиция 109 информационная политика 148 Коломойский
32 пропаганда 71 Катериновка 110 компенсация 149 Польша
33 ветераны 72 Начало разведения 111 Этапы разведения 150 Пенсии
34 боевики-каратели 73 Процесс разведения 112 ТКГ 151 гражданство
35 украинские националисты 74 Карта разведения 113 заседание 152 Влада
36 уничтожение 75 Дата разведения 114 инфраструктура 153 Опрос
37 гражданская война 76 Безопасность 115 репарации 154 Пожар
38 переселенцы 77 График разведения 116 дети 155 электроэнергия
39 оккупация 78 Мирное урегулирование 117 фейк 156 боевая техника

Key points:
• Overall, this topic was the most covered by the analyzed web-sites in the given period –
a total of 2358 relevant materials was observed
• In the media of Donetska oblast there is a connected network of key words, where the
main words are mostly connected to the disengagement – Zolote (code 2), Normandy
format (code 12), Zelenskiy (code 64), Petrovske (code 3), OSCE (code 7) and shooting
(code 24)
• In Luhanska oblast, the main cluster of the key words is also gathered around Zolote
(code 2) and Petrovske (code 3)– the settlements where the disengagement was
planned
• In NGCA sites, the main topic which forms the network is the shootings (code 24) and
ceasefire violations (code 43), together with punishers and Armed forces of Ukraine
(code 31)
Content-analysis: Conflict in Donbas and relations with Russia (I)

Conflict in Donbas and relations with Russia word cloud: Donetska oblast
media

Conflict in Donbas and relations with Russia: representation in Donetska
oblast media
*The ties stronger than 5 are displayed (meaning that two key words were mentioned together more than five times)

Conflict in Donbas and relations with Russia word cloud : Luhanska oblast
media

Conflict in Donbas and relations with Russia: representation in Luhanska
oblast media

Conflict in Donbas and relations with Russia word cloud: NGCA media

Conflict in Donbas and relations with Russia: representation in NGCA
media

Content-analysis: Local problems

Content-analysis: Local problems (I)
List of key words:
1 Отопительный сезон 54 Социально уязвимые группы населения 93 Социальная инфраструктура
2 Тарифы 55 Административно-территориальное деление 94 Экология
3 Исполнительный комитет 56 Станица Луганская 95 Местные власти
4 Теплотрасса 58 КПВВ 96 донецк
6 Городской совет 59 сельскохозяйственные земли 97 электроэнергия
8 тендер на ремонт 60 мост 98 Коммунальщики
9 Ремонт дорог 61 Водоснабжение 99 зарплаты
10 глава области 62 Городская инфраструктура 102 штрафы
11 нарушения 63 Местные энергетические компании 105 строительство
12 ВПЛ, переселенцы 64 Теплосеть 108 зарплата
13 МинВВОТ 65 Аварийные ситуации 109 Безопасность города
14 жилье 66 Ремонтные работы 110 вадим бойченко
15 Кириленко 67 ОСМД 111 Переработка мусора
16 ОГА 68 полиция 112 формула штайнмайера
18 Славянск 69 выборы 113 парк, сквер
19 Константиновка 70 АТО, ООС 114 Иностранные партнеры
20 Краматорск 71 децентрализация 115 Андрей Gанков
21 Бюджет 72 Громада 120 ПРООН
22 ООО «Славдорстрой» 73 Стихийный мусор 127 Населенные пункты
23 Коммунальная оплата 74 ОТГ 129 Самоуправление
25 Лисичанск 76 ЦНАП 130 Военно-гражданской администрации
27 развитие регионов 78 Северодонецк 133 Программы развития
28 экономическое развитие 79 Общественный транспорт 134 Велосипедисты
29 Президент 80 долги 135 Социальная защита
33 Мариуполь 81 Митинги, акции 136 государственное предприятие
36 Святогорск 82 субвенции 137 безопасность дорожного движения
37 петиция 83 Массовые мероприятия 138 Спортивные мероприятия
38 ОРДЛО 84 налоги 140 коммунальное предприятие
45 славянский курорт 85 Финансирование 141 частное предприятие
46 набережная 86 капремонт 142 ОАО / ТОВ /ООО
47 многоэтажные дома 88 льготы, субсидии 144 Военнослужащие
48 городской глава 89 культура 145 Военные действия
50 Вадим Лях 90 Социальная активность 146 Административные услуги
51 Котельная 91 Инвестиции 147 Коррупция
52 Международные организации 92 Форумы, тренинги 148 СБУ

Key points:
• 1022 materials on the topics of local problems were found during the analysis. In the
observed NGCA sites, this was the least popular topic (only 12 articles found)
• In Donetska oblast sites, the network of key words of local problems is centered around
city council (code 6), restoration works (code 66), social infrastructure and community
(code 72)
• In Luhanska oblast it is mostly the same – the network is arranged around city council
(code 6), restoration works (code 66), and community (code 72)
• In NGCA sites, due to the low number of articles found, the network is barely connected
and consists of separate pairs and one triad – most of them also connected to the
topics of restoration and communal enterprises
Content-analysis: Local problems (II)

Local problems word cloud: Donetska oblast media

*The ties stronger than 4 are displayed (meaning that two key words were mentioned together more than four times)
Local problems: representation in Donetska oblast media

Local problems: Luhanska oblast media

Local problems: representation in Luhanska oblast media

Local problems: NGCA media
* The key words which were used one times or more are visualized

Local problems: representation in NGCA media
*All ties are displayed

Content-analysis: emotions in media messages on the topics (I)
• The emotional coloring of the media messages was also analyzed
• Three types of emotions were extracted – positive, neutral and negative
• Overall, the majority of negative messages were identified in the NGCA media, while
Donetska and Luhanska oblasts’ media provided more neutral messages
• The majority of messages on reforms in Ukraine were neutral in all three regions
• The materials on eurointegration were mostly neutral in Donetska oblast, positive in
Luhanska oblast and negative in NGCA
• War on Donbass was mostly represented neutrally in Donetska and Luhanska oblasts,
but a half of the materials in NGCA was negative
• As for the local problems, it was mostly covered neutrally in all three regions

Eurointegration
Reforms in Ukraine
30.6%
5.2%
18.2%
4.7%
51.2%
90.0%
Donetska Luhanska
Content-analysis: emotions in media messages on the topics (II)
51.9%
13.8%
11.1%
1.6%
37.0%
84.6%
Positive Negative Neutral
NGCA
3.3%
5.2%
52.4%
38.5%
44.3%
56.2%

War on Donbass
Local problems
1.9%
16.6%
9.7%
6.3%
88.5%
77.1%
Donetska Luhanska
Content-analysis: emotions in media messages on the topics (II)
5.0%
14.2%
9.9%
3.8%
85.1%
82.0%
Positive Negative Neutral
NGCA
3.1%
8.3%
51.7%
41.7%
45.2%
50.0%

Dge media consumption_report_eng_final

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