This a presentation going on my portfolio created during my course at Full Sail.

1. PERSONAL BRAND EXPLORATION
Nic De La Rosa
Project & Portfolio I:Week 1
4 / 7, 2023

2. My name is Nicholas De La Rosa,
born in Wichita Kansas, currently
living in Orlando. I graduated with a
B.S. in Sports Marketing and Media. I
want to bring kids together in a
community recreation center and
build a family where kids feel safe
and can express themselves.
IDENTIT Y
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Recreation Manager
• General and Operations
Manager
• Training and Development
Manager
BRAND ARCHETYPE - Hero
I bring a motivational tone to
inspire the people around me. I
want everyone to feel they can
do whatever they put their mind
too.
Entrepreneur / Gym Owner
Picture Relevant
to Your Industry
Goes Here

4. Athletes and Gym owners
TARGET AUDIENCE
Mark Rippetoe
Outreach Plan:
• I’ll read one of his books to get a further
explanation of what he does.
• Email will work best for reaching out but to
stay in contact I will use personal phone
numbers.
• I will set up a drink meeting in less than 8
weeks.
PROFILE
PICTURE
Owner at Wichita Falls
Athletic Club
Gary Cain
Outreach Plan:
• I’ll learn more about his company and
see what their weaknesses are.
• Setting up a phone call seems most
appropriate for communication.
• Going to meet him in his of
fi
ce, less than
12 weeks.
PROFILE
PICTURE
President of Boys and
Girls Club of Central
Florida
Kid’s 10-18
Outreach Plan:
• Approach volunteer opportunities that
involves kids.
• Reach out to schools and youth
communities.
• Set up a focus group with kids within 24
weeks.
PROFILE
PICTURE Urban community’s

5. GOALS
Short Term: (Immediately After Graduation,
2024)
• Get a job working within a gym.
‣Get connected with at least 2 gym owners
within 8 weeks before graduation.
Mid Term: (2029-2034)
• Own an operating gym with a team of 5 people.
‣Learn how to operate a gym and become
an employer within 4 years after
graduating.
Long Term: (2039-2044)
• Own a basketball team under my gym’s name.
‣Promote and create a minor league
basketball team within 2 years of owning
a gym.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Customer Service
SOFT
HARD
Novice / Adept / Expert
Marketing Novice / Adept / Expert
Leadership Novice / Adept / Expert
Communication Novice / Adept / Expert
Managing
SOFT
HARD
Novice / Adept / Expert
Computer experience Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Leadership Novice / Adept / Expert

7. I help kids in the community
achieve their dreams by
motivating and providing them
with a safe place to master their
skills.
PROMISE

8. CREDENTIALS
Work Experience:
• JCPenny’s, Cashier
• Slim’s Chicken, Cook
• Lowes, Customer service
Education:
• Power Equipment, Forklift, Lowes
• Sports Marketing and Media, B.S., Full Sail University (2024)
Volunteer Work:
• Volunteer Credential work for March
Madness and Liv Golf

9. COMPETITION
Lucas Nieves
Industry Experience:
• GNC store manager, B&G
Outdoor Rooms LLC, and
Freelance photographer
Education:
• Sports Marketing and Media, B.S., Full Sail
University
Leadership Experience:
• Store Manager
• Owner of an LLC
Skills and Pro
fi
ciencies:
• Photography - X Adobe photoshop
• Sales - X GNC Manager
• Marketing - X B&G LLC
Nic De La Rosa
Overall Online Presence:
• 424 connections, No banner image customized
, professionalism of headshot? Yes. Pro
fi
le very
detailed on work experience. Published
articles? No. Active on other social media?
Yes. Is their LinkedIn URL customized? Yes
• Grade: Average, 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Lowes customer service,
JCPenny’s cashier
Education:
• Sports Marketing and Media B.S., Full Sail
University
Leadership Experience:
• Volunteer work at LIV Golf
• Junior Entrepreneur program
Skills and Pro
fi
ciencies:
• Communication - X Cahier
• Customer service - X Lowes
• Retail - X JCPenny’s
Overall Online Presence:
• 2 connections, Banner image is customized,
professionalism of headshot? No. Not very
detailed. Published articles? No. Active on
other social media? Yes. Is their LinkedIn URL
customized? Yes
• Grade: Poor, 30 out of 100

10. Randy Ali
Industry Experience:
• Founder and CEO of gymscanner,
Digital marketing manager,
consultant, and trainer
Education:
• Marketing M.B.S., Durham University Business
School
Leadership Experience:
• Digital Marketing Elite Award
• Owner of an online business
Skills and Pro
fi
ciencies:
• Advertising - Global Sun Q 8
• Brand Management - X Aly Harazem
• Marketing - X Gymscanner.com
Nic De La Rosa
Overall Online Presence:
• 500+ connections, banner image is customized ,
professionalism of headshot? Yes. Pro
fi
le very
detailed on work experience. Published articles?
Yes. Active on other social media? Yes. Is their
LinkedIn URL customized? Yes
• Grade: Average, 90 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Lowes customer service,
JCPenny’s cashier
Education:
• Sports Marketing and Media B.S., Full Sail
University
Leadership Experience:
• Volunteer work at LIV Golf
• Junior Entrepreneur program
Skills and Pro
fi
ciencies:
• Communication - X Cahier
• Customer service - X Lowes
• Retail - X JCPenny’s
Overall Online Presence:
• 2 connections, banner image is customized,
professionalism of headshot? No. Not very
detailed. Published articles? No. Active on other
social media? Yes. Is their LinkedIn URL
customized? Yes
• Grade: Poor, 30 out of 100

11. BRAND POSITION
For athletes who want to improve their skills
and overall lifestyle, I provide a
encouraging and motivating safe
environment to train because I BELIEVE
THAT EVERYONE NEEDS POSITIVITY TO
PUSH TOWARD THEIR DREAMS.
“SIR”

12. NETWORKING & MARKETING
Industry Events & Organizations
• March Madness
‣ 3/20/24 | Amway center Orlando
• Hall of Fame Week
‣ 4/24/23 | Full Sail University
• Boys and Girls Club
‣ 8/20/23 | Orlando
Digital Marketing
• Primary Content: Motivating, encouraging, positive,
wholesome, emotional, goals, and events.
• Primary Tools: Facebook, Twitter, Instagram and
YouTube. 5 days a week. Creative format but
professional.
• Website: I will update the website daily to keep people
up to date and also post personal achievements from
everyone within my network.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I will seek to have a mentor who is well
respected and and does what he wants.
They should have business experience and
life experience, preferably a person who
stays in shape and likes to explore. 2026
Formal Education
• Sports Marketing and Media, B.S., Full Sail
University (2024)
Technical Skills
• Marketing, I need to create a brand for
myself online - 12/23
• Brand management, I need to update my
socials and stay up to date - 12/23
• Computer skills, I need to formalize myself
with different platforms - Adobe, 12/23
Soft Skills
• Time management, need to plan things out
better - 12/23
• Public speaking, need to better express my
ideas- 12/23
• Work ethic, I need to put more work into work
- 12/23

14. Nic De La Rosa
You know there is a lack of community
bonding events? Well, what I do is bring
communities together to enjoy things they have in common.
In fact, I have helped host a Liv Golf event in Orlando, on
march 30th, 2023. There, the people came together to enjoy
music, games, food, and of course golf.
“
Picture of You
Goes Here

15. REFERENCES
11-9072.00 - Entertainment and
Recreation Managers, Except
Gambling. (n.d.). https://
www.onetonline.org/link/
summary/11-9072.00
About | Starting Strength. (n.d.-b).
Starting Strength. https://
startingstrength.com/about/mark-
rippetoe
Leadership - Boys & Girls Clubs of
Central Florida. (2023, February
21). Boys & Girls Clubs of Central
Florida. https://www.bgccf.org/
leadership/#
https://www.linkedin.com/in/
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