1. Report on
Asia Business Model
Challenge (ABMC) 2023
Sep. 9 ~ 11, 2023
ABMC 2023 1

2. Asia Business Model Challenge
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ABMC 2023 2
– Several Asia universities that participated in IBMC in the past got
together and decided to continue to have business model
presentation opportunities and networking places for students in
Asia in 2022.
– ABMC is an international event for students (to be entrepreneurs)
from universities in Japan, Korea, and ASEAN.
– The event promotes entrepreneurship, innovation, and sustainable
business models in the ASEAN market.
– It focuses on innovative business models created by these students in the region.
– To present a startup business model
– To establish business networks in ASEAN
– To get advice for a better and more practical model
– To get advice about the resources of the fund

3. Three Characteristics of
Asia Business Model
Challenge
1. To focus ASEAN
market
2. To help to start
business
3. To give advice not
grade
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ABMC 2023 3

4. 1.ASEAN Focus
ASEAN Market for student entrepreneurs is
filled with challenges and Opportunities
 Economic Diversity
 Rapid Economic Growth
 Large Consumer Base
 Strategic Geographical Location
 Cultural and Linguistic Diversity
 Infrastructure Development
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ABMC 2023 4

5. 2.Practical Startup
Challenges
– Students shouldn't just focus on winning competitions,
but on learning and growing from the experience.
ABMC does not rank the presentations.
– While students enroll in courses like ventures and
entrepreneurship to learn about different theories,
tools, and cases, it's important to note that these
courses do not necessarily prepare them for an
entrepreneurial career.
– ABMC stands out in its focus on providing practical
experiences related to startups, with the goal of
helping students consider entrepreneurship as a
potential career choice.
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ABMC 2023 5

6. 3.Advice, not Rating
– As startups face intense competition in the real world
and the success rate is not as high as we would like, it
is important to provide students with the necessary
tools, knowledge, and experiences to prepare them for
their own startups. That is why ABMC is not focused on
competing with business models but rather aims to
assist students in developing a solid foundation and
understanding of entrepreneurship.
– At the event, student teams will receive guidance from
advisors, investors, and other students on developing
their business models for specific markets. The mentors
will also introduce the students to valuable networks and
potential funding sources to help them succeed.
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ABMC 2023 6

7. Learning Opportunities for
Student Entrepreneurs
– During ABMC, participating students receive a multitude of
valuable benefits such as expert advice, introductions to
networks and funding sources, information about local
market, and guidance on market entry challenges.
– In addition to all the valuable benefits they receive,
participating students also have the opportunity to meet a
variety of teams from other regions of Asia, including Japan,
Korea, and ASEAN. This allows them to expand their network
and gain exposure to different perspectives and approaches
in their field.
– To ensure a comprehensive understanding of the
presentations, each session at ABMC is structured in a ten-
minute format, followed by a twenty-minute session for
questions and answers.
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ABMC 2023 7

8. Benefit of Professors and Private
Investors
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ABMC 2023
– The presence of both professors and private investors at
ABMC would be highly advantageous.
– Professors stand to gain a great deal by engaging with
other educators and discovering innovative teaching
techniques unique to the ASEAN region.
– Meanwhile, private investors have the chance to connect
with student entrepreneurs and potentially explore diverse
avenues for funding and incubation.
– Overall, ABMC promises to be a rich and rewarding
experience for all involved
8

9. ABMC Activities in Singapore
Part I: Startup Presentation in SMU (9 Sept, 2023)
Part II: Startup Exchange in NUS Enterprise (11 Sept, 2023)
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ABMC 2023 9

10. 1330hr: Opening by Dr. Sarata and Mr. Goi
1345hr: AI Cycle, (Waseda Univ. Japan)
1415hr: e-Combu, Momoe Osuna (Otaru Commerce College, Japan)
5- mins Break
1450hr: Sleepless DNA, JAEHONG LEE (KNU, S. Korea)
1520hr: SIMMONS, DONGHYUK CHUNG (KNU, S. Korea)
5-min Break
1555hr: Presentation from Singapore Management University
1625hr:Comments from advisors
1645hr:Closing by Prof. Moon
1700hr: Reception Networking (SMU staff lounge)
1800hr: End
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10
Part I: Startup Presentation in Singapore Management University
9 Sept 2023

11. Participating Startups
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ABMC 2023 11
1. Team Name: AI Cycle
Presenter: Sho Katayama (Waseda Univ. Japan)
2. Team Name: e-Combu
Presenter: Momoe Osuna (Otaru Commerce College, Japan)
3. Team Name: Sleepless DNA,
Presenter: JAEHONG LEE (KNU, S. Korea)
4. Team Name: SIMMONS
Presenter: DONGHYUK CHUNG (KNU, S. Korea) .
5. Team Name: Green Earth
Presenter: Paul Chen (Singapore Management University)

12. Representative members and mentors for
ABMC :
• Dr. Takeru Ohe (International University
of Japan,former Waseda University)
• Dr. Makoto Sarata (Institute of
Experimental Management)
• Prof. Goi Hoe Chin (NUCB Business
School)
• Prof. Ha Sung-ha (Kyungpook National
University)
• Prof. Moon Gyewan (Kyungpook
National University)
• Prof. Tan Wee Liang (Singapore
Management University)
ABMC corporate partners :
• Mr. Jun Daito and Mr. Shunji Fukashige
(Yamaha Motors Co. Ltd)
• Mr Satoshi Okuda (Prime Style Co. Pte
Ltd)
• Mr Itaru Ueda (Japan Tech Ventures
Limited)
• Ms Chan Chun (Pulsesync Pte Ltd)
ABMC 2023 12
ABMC Presentation

13. 9/16/2023 ABMC 2023 13
AYCYCLE E-Combu Sleepless DNA Simmons Green Earth
1. Team Name: AI Cycle
Presenter: Sho Katayama (Waseda Univ. Japan)
2. Team Name: Sleepless DNA,
Presenter: JAEHONG LEE (KNU, S. Korea)
3. Team Name: Bovitech (NUS)
Presenter: JAEHONG LEE (NUS, Singapore)
4. Team Name: Innovation of Thingz (NUS)
Presenter: JAEHONG LEE (NUS, Singapore)
Participating Startups on 9 Sept

14. Part II: Startup Exchange in NUS Enterprise
11 Sept 2023
10.00am : Introduction of NUS Enterprise/BLOCK71
Startup opportunities in Singapore and ASEAN region
(By Prof Wong Poh Kam)
(Talk : 15 min , Q&A : 15 mins)
10.30am Sharing by 1-2 Startups from Singapore
- Bovitech (NUS)
- Innovation of Thingz (NUS)
1100am. Sharing by 1-2 startups from Japan and Korea
- AICycle" (Waseda University)
- Sleepless DNA (Kyungpook National University, S. Korea)
(Present 7 min + Q&A 8 min : 15 mins for each startup)
11.30am : Tour of the area
1145am : End of program
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15. Participating Startups on 11 Sept
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1. Team Name: AI Cycle
Presenter: Sho Katayama (Waseda Univ. Japan)
2. Team Name: Sleepless DNA
Presenter: JAEHONG LEE (KNU, S. Korea)
3. Team Name: Bovitech (NUS)
Presenter: (NUS, Singapore)
4. Team Name: Innovation of Thingz (NUS)
Presenter: (NUS, Singapore)
AYCYCLE
Sleepless DNA
Bovitech

16. 9/16/2023 ABMC 2023 16
NUS Enterprise
Entrepreneurship Faculty Exchange
Startup Exchange at NUS Enterprise
Guest Lecture by Prof Wong Poh Kam

17. 9/16/2023 ABMC 2023 17
NUS Enterprise Block 71
(One North Station)
71 Ayer Rajah Crescent, #02-01,
Singapore 139951
Singapore Mangagement University (SMU)
Lee Kong Chian School of Business
(City Hall Station)
50 Stamford Rd, Singapore 178899
Location of universities
based on train map

18. 9/16/2023 ABMC 2023 18
ABMC Entrepreneurship Ecosystem