EVALUATION
METHODS

What are Evaluation Methods?
◦ Evaluation methods are the criteria for evaluating the success of a program or project.
Some things to consider when selecting an evaluation method are:
◦ What information is needed to make decisions?
◦ What information can feasibly be collected and analyzed?
◦ How accurate will the information be?
◦ Will the information be credible to top donors or management?

TYPES OF EVALUATION
FORMATIVE EVALUATION:
IT TAKES PLACE DURING THE PORGRAM DESIGN &
DEVELOPMENT.
PILOT TESTING: IT’S USED AS “DRESS REHERSAL” TO
SHOW THE PROGRAM TO MANAGERS, TRAINERS &
CUSTOMERS
SUMMATIVE EVALUATION: ITS CONDUCTED TO
DETERMINE THE EXTENT TO WHICH TRAINEES HAVE
CHANGED AS A RESULT OF THE TRAINING
PROGRAM.

EVALUATION METHODS
1. SATISFACTION AND PARTICIPANT REACTION
The most basic evaluation of training measures satisfaction. Usually, the trainer will
hand out a survey at the end of the course to see how the participants reacted to the
training.
Surveys can be used to measure satisfaction rates of training courses. It could be:
◦ Did your staff enjoy the training?
◦ Did they like the trainer?
◦ Would they want him or her back?
◦ Do they think they felt it was an appropriate use of their time?
◦ Do they think the material was relevant to their work?
◦ How likely would they be to recommend the course to colleagues?
In most cases, training evaluation begins and ends here. However, there are 4 other
important ways to evaluate any training program.

EVALUATION METHODS
2. KNOWLEDGE ACQUISITION
The second level of evaluation is knowledge acquisition. A valid and reliable
examination following training can help determine if the content was learned or not.
Participants take training more seriously when they know they will be requested to
demonstrate what they learned after the training.
3. BEHAVIOURAL APPLICATION
The third level of evaluation answers the question – are they applying what they
learned. It helps demonstrate the degree to which participants apply their new
knowledge in the real world. This can provide clear evidence of who is applying the
training and who is not, and can lead management to correct misapplication, and
reward close application after training.

EVALUATION METHODS
4. MEASURABLE BUSINESS IMPROVEMENT
At the end of the day, business training is about generating a business improvement. It is
about what specific business measures or KPIs (key performance indicators) do you want
to change or improve as a result of the training.
It can be evaluated through observations or performance records.
5. RETURN ON INVESTMENT (ROI)
The last level of evaluation training relates to return on investment. Return on investment
(ROI) refers to comparing the training’s monetary benefits with the cost of the training.