1.
MARKETING TRENDS

2.
Green Marketing
 Definition: The marketing of products that are
presumably safe to the environment.
 Ex. Toyota Prius

3.
Personalized Marketing
 Definition: Marketing that
creates an unique product
offering for each customer.
 When you visit websites,
what you are looking at
registers online and then
the next time you are on
Facebook you could have
a banner ad for the
product you were looking

4.
Social Media
 Definition: Forms of electronic communication
in which users create online communities to
share information, ideas, personal messages,
and other content.
 Ex. FaceBook, Twitter.

5.
Mobile Marketing
 Definition: A set of practices that enables
organizations to communicate and engage
with their audience in an interactive and
relevant manner through any mobile device or
network.
 Ex. Zinga

6.
Geo-targeting
 Definition: The practice of customizing an
advertisement for a product or service to a
specific market based on the geographic
location of potential buyers.
 Ex. Home Depot in Florida running an ad for
hurricane season.

7.
Co-marketing
 Definition: A partnership between two or more
companies where both companies jointly
market each other’s products.
 Ex. Apple and Nike jointly developing a new
service for joggers: NIKE+

8.
Gray Marketing
 Definition: Market comprising of consumers
over the
age of 60.
 Ex. Mobile scooters