The
Indian
Market
for
U.S.
Fresh
Fruit
A
Local
USDA
Perspec0ve
David
Williams
Office
of
Agricultural
Affairs
U.S.
Consulate
Mumbai
agmumbai@fas.usda.gov

INDIA
IS
A
NET
AGRICULTURAL
EXPORTER
(Vegetable
oil
accounts
for
about
40
percent
of
imports)
0
5
10
15
20
25
$
B
illion
Imports
Exports
Source:
GOI/Ministry
of
Commerce

INDIA
IS
A
NET
EXPORTER
OF
FRESH
FRUIT
*
Through
July
2011
Source:
GOI/Ministry
of
Commerce
-­‐
100,000
200,000
300,000
400,000
500,000
600,000
700,000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
*
Imports
Exports
Metric
T
ons

WTO
BOUND
RATES
ARE
LOWER
ON
KEY
FRUITS
• Current
fresh
fruit
tariffs
are
15
–
51
percent.
• Most
of
the
India’s
World
Trade
Organiza0on
bound
tariff
rates
for
imported
fresh
fruits
are
100
percent.
• However,
bound
rates
are
lower
for
apples
(50%),
grapes
(40%),
oranges
(40%),
pears
(35%)
and
plums
(25%).

Metric
T
ons
*
Through
July
2011
Source:
GOI/Ministry
of
Commerce
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
180,000
200,000
Others
Grapes
Oranges
Pears
Apples
APPLES
LEAD
THE
GROWTH
IN
FRESH
FRUIT
IMPORTS

IMPORTS
OF
APPLES
BY
SUPPLIER
*
Through
July
2011
Source:
GOI/Ministry
of
Commerce
-­‐
20,000
40,000
60,000
80,000
100,000
120,000
140,000
160,000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011*
Others
Australia
New
Zealand
Chile
China
USA
Metric
T
ons

U.S.
FRESH
FRUIT
EXPORTS
TO
INDIA
0
10
20
30
40
50
60
70
80
90
100
$
M
illion
Source:
U.
S.
Bureau
of
the
Census
Trade
Data

INDIA
WAS
THE
10TH
LARGEST
MARKET
FOR
U.S.
FRESH
FRUITS
DURING
2011
Source:
U.
S.
Bureau
of
the
Census
Trade
Data
0.0
0.2
0.4
0.6
0.8
1.0
1.2
1.4
1.6
1.8
$
B
illions

0
1
2
3
4
5
6
7
8
9
10
Apples
Pears
Oranges
Grapes
9th
largest
10th
largest
25th
largest
Percent
INDIA
HAS
BECOME
A
SIGNIFICANT
MARKET
FOR
KEY
U.S.
FRUITS
3rd
largest
Source:
U.
S.
Bureau
of
the
Census
Trade
Data

OPTIMISTIC
ABOUT
GROWTH
• Seasonality,
internal
transporta0on
• 22
million
households
with
annual
incomes
over
$12,500
• Efficiencies
to
be
gained
in
marke0ng
chain,
retail
prices
can
be
150
percent
of
import
prices.
• Development
of
modern
retail

A
FOOD
RETAIL
REVOLUTION
EMERGING?
0
500
1,000
1,500
2,000
2,500
3,000
3,500
2005
2012
No.
o
f
m
odern
r
etail
s
tores
Source:
USDA
Mumbai

U.S.
TRADE
ASSOCIATIONS
ACTIVE
IN
INDIA
• Washington
Apple
Commission
• U.S.
Apple
Export
Council
• Pear
Bureau
Northwest
• California
Table
Grape
Commission
• California
Prune
Board
• Sunkist
Growers
• Organic
Trade
Associa0on

ROLE
OF
GOVERNMENT
• Open
markets
and
step
aside.
• Maintain
a
construc0ve
dialogue
with
the
Government
of
India.
• Explain
opportuni0es
in
cold
chain
development.
• Limited
resources
for
capacity
building.
• Address
new
and
recurring
issues.

OTHERS
HAVE
A
ROLE
TO
PLAY
• As
imports
increase,
industry
needs
a
voice
• Need
to
explain
the
importance
of
the
import
sector
• Industry
exper0se
on
technical
issues
such
as
handling,
storage
and
residues

Thank
you
for
your
aden0on.
David
Williams
Office
of
Agricultural
Affairs
Agmumbai@fas.usda.gov