Ch4 Conducting Marketing Research A43 COSLA TSL Quiz v92 Marketing Management

1. CONDUCTING MARKETING
RESEARCH
Manilyn Coquia
v92 Marketing Management S37
Ateneo Graduate School of Business
Capturing Marketing Insights
Make informed decisions!

2. V92 Marketing Management
Ch4 Conducting Marketing Research
2. The 6 steps of the formal marketing research process
Good research plan equals good data
Make the
decision
Present the
findings
Analyze the
information
Collect the
information
Develop the
research
plan
Define the
problem and
research
objectives
Manilyn Coquia

3. V92 Marketing Management
A. Develop the research plan
B. Define the problem and research
objectives
C. Collect the information
D. Analyze the information
Ch4 Conducting Marketing Research
In this stage, we need to make
decisions about the data
sources
Manilyn Coquia

4. V92 Marketing Management
A. Information
B. Problem
C. Objectives
D. Decision
Ch4 Conducting Marketing Research
The research plan should be the
most efficient for gathering the
needed _________
Manilyn Coquia

5. V92 Marketing Management
CONDUCTING MARKETING
RESEARCH
Manilyn Coquia
v92 Marketing Management S37
Ateneo Graduate School of Business
Capturing Marketing Insights
Make informed decisions!