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Strategies for New-Product Introduction There are three approaches to introducingnew products:
market pull, technology_push and interfunctional Answer the following questions (one page
total) 1. Provide a brief description of each of the three approaches for introducing new products.
2. Please pick one approach and provide a specific example (product) of how that approach was
applied. 3. Did this approach give a competitive advantage? What was the advantage?

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