Bank of America Digital Strategy

1. Bank of
America
Digital Strategy
By: Anbang Dai

2. Our vision, to continue to
help our customers grow
and to demonstrate how
they can turn opportunities
into reality. Our mission is to
offer lending and investment
products that serve low- and
moderate-income individuals
and families, improved
underserved low- and
moderate-income
communities, and create
sustainable practices for the
long haul

3. What Makes Bank of America
Special?

4. Do We Really Need an
App?
YES!

5. How Can We Expand?
A more
personalized
customer
experience
sets us apart

6. Social Media That Works!
• Create an accessible line
of communication
• Incorporate humor and
variety
• Give our brand
personality

7. Customer Connection

8. Tools: Ads

9. Tools: Outreach

10. 40%
20%
27%
13%
Budget
App Development -
$60,000
Website Modification
- $30,000
Social Media Paid
Adv. - $40,000
Flexibile Allowance -
$20,000
6 month initial development period