Marketing program
Marketing strategy:
• New year eve party
• Christmas party
• Malvinas day

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Marketing program
Local store marketing:
• Distribution of flyers
• Appealing brochures

Marketing program
Social media marketing:
• Direct mail
• Restaurants website
• Target marketing of businesses

Marketing program
Brand positioning:
• Strengths:
Food's taste and serving time
• Target:
Upper middle class and elite class
Spicy and non spicy food lovers
• Speciality:
Food's taste and quality
Restaurant's ambiance
• Customer service:
No compromise on quality and quantity of food
Superior service quality

Implementation of Zameer Ansari in Argentina
• Argentinian's love to eat at restaurants
• Lamb meat and beef are their favorite
• Argentinian Barbecue called parillada is among top liked foods
• They love to try different foods

Implementation of Zameer Ansari in Argentina
• Business structure:
Franchisee will be arranging land on rental basis
Sharing of profit between franchiser and franchisee
Franchisee will have to hire General Manager
Pakistani chef's will have to be hired initially