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Tourism Management Module 5 TM.pptx

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Tourism Management Module 5 TM.pptx

  1. 1. TOURISM MANAGEMENT (20MBA319) MBA SEMESTER 3
  2. 2. COURSE OUTCOMES CO 1 UNDERSTAND THE BASICS OF TOURISM MANAGEMENT. CO 2 ANALYSE THE FUNCTIONS OF TRAVEL FORMALITIES AND THE ACTIVITIES OF TOUR OPERATORS. CO 3 APPRAISE THE CONCEPTS OF TOURISM PLANNING, APPROACHES AND SECTORS AND MAKE A PLAN. CO 4 UNDERSTAND THE CONCEPTS OF MARKETING MANAGEMENT IN TOURISM. CO 5 EVALUATE THE FUNCTIONALITY OF ICT IN THE TOURISM INDUSTRY
  3. 3. MODULE - 5  MANAGEMENT INFORMATION, FINANCIAL MANAGEMENT, GLOBAL ACCESS  ICT USES IN THE ACCOMMODATION SECTOR  ICT IN ACCOMMODATION PROVIDER AND SOCIAL MEDIA MARKETING ICT IN TOURISM BUSINESS OPERATIONS
  4. 4. ICT TOOLS
  5. 5. ICT TOOLS
  6. 6. MANAGEMENT INFORMATION & ICT
  7. 7.  ORGANIZATIONAL AGILITY  INCREASED COLLABORATION  RISK ASSESSMENT  FINTECH  DIGITAL BANKING  DIGITAL DISRUPTORS  MACHINE LEARNING AND ARTIFICIAL INTELLIGENCE IMPACT OF ICT IN FINANCIAL MANAGEMENT SECTOR
  8. 8. E-tourism is the leading B2C application - 40% of all B2C e-commerce 50% of tourists use the Internet to get information on destinations. "Internet will account for 40% of travel purchases within the next five years. " ICT” Predicted to be the next revolution in travel technology. … Waiting for the customer to come to you is no longer enough.” Brand: 80 percent of on-line customers prefer buying from companies they already know. ICT AND TOURISM
  9. 9. IMPACT OF ICT IN GLOBAL ACCESS, INDIVIDUAL CONSUMERS WITH INFORMATION AND RESERVATIONS IN THE ACCOMMODATION SECTOR, ICT IN ACCOMMODATION PROVIDER
  10. 10. E-Airlines E-Hospitality E-Tour Operators E-Travel agencies E-Destinations
  11. 11. SOCIAL MEDIA IN TOURISM
  12. 12. Social sharing for better customer relations TO Create Strategies Engaging content is the king Increase visibility
  13. 13. ASSIGNMENTS SEMINAR TOPICS GG - 1 GG - 2 GG - 3 GG - 4 1.
  14. 14. END OF 5th MODULE

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