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PHILIPS brand guideline
And what can we learn from it
Brand guideline
Implement:
Advertising, social media, power point presentation and printed
stationery.
Brand Experience Id...
PHILIPS Values
Caring Innovative Impactful
Basic Element(quickly identify who we are)
• Brand: wordmark, PHILIPS shape, shield, brand line
• Photography
• text(brand...
Element-brand-Wordmark
Color: Blue and white
(Pantone 300 C / C:100 M:44 Y:0 K:0 / R:11 G:94 B:215 / RAL 5015 )
Size:
Mini...
Element- PHILIPS shape
Make wordmark prominence
1.With wordmark outside 2.With wordmark inside
Element-shield
Symbolizes over 120 years of innovation
Apply to a background
Minimum size The distance(clear zone) of othe...
Element-brand line
Color
Background
Distance(clear zone)
Position
Size
Minimal digital size
Minimal print size
Summary and...
Element-photography
• Color and contrast
• Angles, composition and framing
• Lighting
• Depth of field
Unrehearsed
Natural...
Photography levels
Element-text
Important considerations
Humor
Offensive language
Potentially controversial topics
Compliance
Target audience...
Let’s talk about how to apply
principle of aesthetics!
Principle-layout
Using the Philips Ratio to set layout
1.Creating layout grid
2.Sizing elements
3.Composing layouts and pl...
Principle-layout
• Creating focus for photography
or illustration, using the sweet
spot template
Principle-color
Using color for group communications
Using color for business propositions
Principle-typography:Centrale Sans
• Clear , guiding, meaningful
Digital:Print: headlines/ body copy
Principle-graphic element
Clear, inspirational, instantly understandable
Call-outs
Maps
Thank you
Welcome to discuss with email : Hongyi@justv.com.tw
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
SHARE - PHILIPS brand guideline
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  1. 1. PHILIPS brand guideline And what can we learn from it
  2. 2. Brand guideline Implement: Advertising, social media, power point presentation and printed stationery. Brand Experience Identity Consistent
  3. 3. PHILIPS Values Caring Innovative Impactful
  4. 4. Basic Element(quickly identify who we are) • Brand: wordmark, PHILIPS shape, shield, brand line • Photography • text(brand voice) Principle(application of aesthetics) • Layout • Color • Typography • Graphic element
  5. 5. Element-brand-Wordmark Color: Blue and white (Pantone 300 C / C:100 M:44 Y:0 K:0 / R:11 G:94 B:215 / RAL 5015 ) Size: Minimum size : The distance of other brand is 2P
  6. 6. Element- PHILIPS shape Make wordmark prominence 1.With wordmark outside 2.With wordmark inside
  7. 7. Element-shield Symbolizes over 120 years of innovation Apply to a background Minimum size The distance(clear zone) of other Opacity 90%
  8. 8. Element-brand line Color Background Distance(clear zone) Position Size Minimal digital size Minimal print size Summary and conclusion for our stories
  9. 9. Element-photography • Color and contrast • Angles, composition and framing • Lighting • Depth of field Unrehearsed Natural Iconic Aspirational Through Photography is
  10. 10. Photography levels
  11. 11. Element-text Important considerations Humor Offensive language Potentially controversial topics Compliance Target audience Capital letters A note on competence
  12. 12. Let’s talk about how to apply principle of aesthetics!
  13. 13. Principle-layout Using the Philips Ratio to set layout 1.Creating layout grid 2.Sizing elements 3.Composing layouts and placing elements Balance and harmony
  14. 14. Principle-layout • Creating focus for photography or illustration, using the sweet spot template
  15. 15. Principle-color Using color for group communications Using color for business propositions
  16. 16. Principle-typography:Centrale Sans • Clear , guiding, meaningful Digital:Print: headlines/ body copy
  17. 17. Principle-graphic element Clear, inspirational, instantly understandable Call-outs Maps
  18. 18. Thank you Welcome to discuss with email : Hongyi@justv.com.tw

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