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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Social Media Marketing Trends 2024 // The Global Indie Insights
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The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
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5 Public speaking tips from TED - Visualized summary
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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
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Social Media Marketing Trends 2024 // The Global Indie Insights
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5 Public speaking tips from TED - Visualized summary
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ChatGPT and the Future of Work - Clark Boyd
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Google's Just Not That Into You: Understanding Core Updates & Search Intent
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どうしてプリンセスは王子様が必要なのか?.pdf
1.
11 J 3C 古屋凜歩 MY
INSPIRE HIGH AWARD 自分だけの問い
2.
どうしてプリンセスは王子様が 必要なのか
3.
どうしてプリンセスは王子様が必要なのか YouTubeで見つけた、『I don’t need
a man』という創作動画の和 訳を視聴したのがきっかけ. >その動画の中では 私は男性なんかいらない 私だってプリンセスを救う王子様みたいに、 自分のやり方でヒーローになれる. とプリンセスに扮した女性たちが歌っていた. 私が問いに出会ったきっかけ
4.
『確かに、プリンセスといえば‘’王子様が悪役から助けてくれる‘’という イメージが強い.』 でも本当に王子様って必要なの? 『人魚姫は王子様に会うために自分の才能を捨てて足を手に入れた.』 でも、自分を変えてしまうことって本当に真実の愛? 私が問いに出会ったきっかけ どうしてプリンセスは王子様が必要なのか
5.
どうしてプリンセスは王子様が必要なのか リサーチの結果 >王子様を必要とするプリンセスは現代になるにつれて減っていっ た. >女性と男性間での恋愛も起こるが、お互いに協力し合い問題解決を したり、戦いを終えるといった、能動的な女性が多くなっていった. 問いに対するリサーチ
6.
どうしてプリンセスは王子様が必要なのか ‘’「ヒロイン=助けを待つ存在」というのがデフォルトで、良き妻、良き母親的 な役割がヒロインたちに求められている。‘’ >例:白雪姫は典型的な「助けられヒロイン」で、毒りんごをかじって眠りに つき、王子様のキスで目覚めてハッピーエンドになる。 小人たちの家の掃除や、洗濯をおこなっている様子から、当時の女性のあるべ き姿が見てとれる. 王子様を必要とするプリンセスの特徴 出典:https://ada-bana.hatenablog.com/entry/2019/04/25/161022
7.
どうしてプリンセスは王子様が必要なのか ラプンツェルやモアナなどの時代になると、ただ男性に助けられるわ けではなく、‘’男性のピンチを救い、協力し合う‘’関係になっていく. ただ待ち続けるだけではない、女性でも人を救える、ヒーローになれ る、という考えに変わっていった. プリンセスが能動的になった時代
8.
どうしてプリンセスは王子様が必要なのか 白雪姫やシンデレラが映画化された時代の女性に対する、弱くなけれ ばならない、守られる存在であると言う偏見があったから. 女性はもちろん男性に守られる状況もあるけれども、自分の力でも立 ち向かえて、男性とタッグを組むことだってできる. その事実が時代を追うごとに理解されていった. 王子様が女性に必要‘’だった‘’理由
9.
男尊女卑という新たな問題.
10.
女性は男性に守られなければいけない、女性は弱いものであるという 固定概念はどうして生まれたのか? さらに気になったこと どうしてプリンセスは王子様が必要なのか
11.
どうしてプリンセスは王子様が必要なのか 過去の人物の例=平塚らいてう >女性解放運動家.女性の政治参加や、社会的地位の向上を目的に活動し た. 現代の人物の例=エマワトソン >フェミニスト.HeForShe活動を通して、女性の地位の向上、男性との調和 を目指している. 問いにまつわる活動をしている人物
12.
どうしてプリンセスは王子様が必要なのか ・フェミニズムについての発言や社会活動を積極的に行うことが必要 ・自身の作品にフェミニズム要素を盛り込み、現代に訴えることが可能 ・男性、女性とはこうであるべき.といった固定概念を持たず、自由に なればいい 共通する考え
13.
どうしてプリンセスは王子様が必要なのか 『女性が男性と‘’協力し合いながら‘’、 自らの活動の場を広げていける社会を 創る.』 私の考える解決策
14.
どうしてプリンセスは王子様が必要なのか >一般的に女性にどうしても難しい仕事(体力が必要な仕事など)は男性に お願いする. =男女間での協力. >女性がやりやすい仕事、自らが進んでやりたいと思える仕事を増やし、活 躍の場を増やしていく. =守られるだけではない、弱いだけではない女性を当たり前にしていく. 私の考える解決策
15.
このリサーチを通して、 男女平等かつ すべてのジェンダーの方々が生きやすい世界 になることを祈っています.
16.
THANK YOU FOR
LISTENING!
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