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社群媒體行銷數據2011 10 (http://fbwinner.blogspot.com)
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社群媒體行銷數據2011 10 (http://fbwinner.blogspot.com)
1.
社群媒體行銷數據一把抓
2.
Facebook全球用戶數 7.41億
3.
台灣Facebook用戶數 1097.66萬
4.
92%的社群網站用戶都上Facebook
5.
55min美國臉友每天耗在FB
6.
台灣網友使用FB時間占上網總時數的27%FB已是台灣最大社群網站
7.
台灣FB上每位用戶平均朋友數160VS.美國229個
8.
台灣18~34歲年輕族群FB使用人口占總數95%
9.
88%的消費者認為經營社群有助於增加企業知名度
10.
臉友加入粉絲團誘因分析1.內容是王道58%臉友認為可從中獲得獨特的內容和活動資訊
11.
臉友加入粉絲團誘因分析2.優惠不可忘58%臉友希望可藉此得到產品的折扣和促銷好康
12.
先占先贏!78%臉友表示他們成為粉絲的品牌專頁 不超過10 個
13.
75%美國行銷人員計畫2011在FB上擴大行銷運作
14.
44%美國北部企業認為FB對市場規畫具決定性影響
15.
75%美國中小企業(員工數≦500)使用FB做社群行銷
16.
美國企業(超過2892萬家)28%由於經營太耗時了將粉絲專頁經營外包
17.
19.5%美國中小企業先成立粉絲專業再考慮架網站
18.
45%中小企業認為12月內即可將投資社群成本賺回
19.
美國FB粉絲專業中數量最大的類別地區性咖啡店
20.
90%的消費者相信他們的朋友對產品的口碑/評價
21.
51%的受訪者表示在成為粉絲後對品牌的購買意願提高不少
22.
55%的消費者在成為粉絲後就會很樂意向朋友推薦這個品牌
23.
FB上按讚之後的訊息曝光率 倍數115
24.
連結回Inside 部落格 2萬5478
人 Inside 部落格 內容獲得 6828個 讚 造成在Facebook 78萬3336次曝光
25.
你的粉絲 就是你公司的未來! Your
audience is the future of your company
26.
FB社群行銷 讚啦!
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