The document discusses using social media strategically for business and marketing purposes. It recommends choosing the most relevant social media platforms like blogs, Twitter, Facebook, YouTube and forums to engage customers and stay competitive. The document advises setting goals for social media campaigns and measuring their return on investment through key performance indicators.

1. SOCIAL MEDIA MARKETING Initiate-Implement-Influence “Your Customer” THINK ABOUT IT!

2. Are you looking to take advantage of social media for your business or organization?

3. You can decide from the Maze of communities, platforms, and social media tools, which one to use, and how to use them effectively.

4. Plan & Implement campaigns intelligently and then measure results and track RETURN ON INVESTMENTS

5. Choose the technological and marketing tactics most relevant to your campaign goals.

6. Set specific goals for your campaigns & evaluate them according to “Key Performance Indicators”

13. Choose the best & Avoid The Rest – of the social web’s unique marketing opportunities. ??? ? ? ? ? ? ?

14. CONTENT CREATIVES COLLATERALS CONNECT COACHING CONVERSATION CAMPAIGN Messages that YOUR organization wants to convey Enhancing the Message and the Tool through Concepts & Ideas The tool through which you convey the Message Harnessing the Digital Media (Website, Social Media, Establishing Consumer Connect) Training, Mentoring Coaching, Guiding Personnel Advertising, PR, Promotions, Direct Marketing, Internet, Events ATL, BTL, TTL, CyberTouch, and Other modes of reaching out to target audiences