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I didn’t realize until this morning that the term ‘laying pipe’ has some less than business appropriate meanings. But it’s a term my VP regularly uses to mean doing the ‘pre-sell’. And I had already finished my slides, so I kept it in You want to always be building a conduit for what you think should happen. Begin setting the stage for what you want to happen months or even years in advance. Pre-sell your ideas as much as you can up, down and sideways. All the important conversations should happen before you propose a new idea. You don’t ever want to be surprised by what people are going to say or how they will respond.Last year I was working hard to evangelize a significant effort towards improving our customer experience. I
Get a Seat at the Strategy Table - WebVisions 2011
Get a Seat at the Strategy Table Samantha Starmersstarme@rei.com @samanthastarmer <br />http://www.flickr.com/photos/myklroventine/2475433404/<br />
me<br />web and experience stuff: Amazon, Microsoft<br />REI – Recreational Equipment, Inc. <br />lead IA, UX, IxD & analytics teams<br />teach at University of Washington<br />
do you want to be part of the decision process?<br />
know the big picture<br />http://www.flickr.com/photos/aatemu/4784742636/<br />
know the big picture<br />know your organizations’ strategic goals and objectives<br />understand where can your work directly benefit those goals <br />learn when and how decisions get made<br />think about 5 years out and three levels up – what changes?<br />take an executive to coffee<br />
pre-sell<br />always be building a conduit for your goals<br />look for allies up, down and sideways<br />know who will oppose you, and why <br />all the important conversations should happen before you propose a new idea<br />
pick your battles<br />focus on what is most important<br />pay attention to timing – may be better to lose this battle<br />be patient <br />be a team player - help advance others’ goals, not just your own<br />
offer solutions<br />good: problems are framed as opportunities<br />better: you bring proposed solutions whenever you identify a challenge<br />best: you come to the table with the solution already implemented or underway<br />
talk the talk<br />listen more than you speak<br />watch more than you present<br />learn how your executives talk<br />what is important to them?<br />how are they rewarded and compensated?<br />what words do they use?<br />adapt to their language, don’t force them to adapt to yours <br />
walk the walk<br />http://www.flickr.com/photos/mulad/142543881<br />
walk the walk<br />get comfortable talking to executives<br />get comfortable with strategy <br />keep your perspective on the big picture<br />it should feel natural for people to come to you with strategic questions<br />Just do it. Just be it<br />