Professional Equipment
Broadband Systems
IP Software
IP sem complexidade
SSPI VSAT Day
May 2008
Bart Van Utterbeeck – Dire...
2
Agenda
• About Newtec
• The market place
• What is Sat3Play ?
• Key challenges overcome
• Go to market strategy
• Closure
3
The Newtec Group at a glance
A European market leader
Created in 1985 in Belgium
Entirely dedicated to Satellite Communi...
4
An international presence
5
A full range of products
Professional
Equipment
Broadband
Systems
IP software
Azimuth Horizon Sat3Play Menos
High speed
...
6
Statement
“Broadband connections are a pre-
requisite for eBusiness, growth and
jobs throughout the economy. They
must n...
7
Source: IIASA ERD Project. http://www.iiasa.ac.at/Research/ERD/DB/mapdb/map_9.htm
8
Source: http://soils.usda.gov/use/worldsoils/mapindex/popden.html
9
Sat3Play,
the Multimedia Enabled Platform over satellite
- Sat3Play provides today the user with Internet access and VoI...
10
What is Sat3Play?
79cm dish
interactive LNB
IP modem
11
Key challenges overcome
Even with high potential, traps are there…
Ease of use
End-user equipment price
Space segment e...
12
Key challenges overcome
Ease of use
End-user equipment price
13
Low cost End-user equipment
The Sat3Play IP modem is equipped
with an Ethernet interface and
therefore can be connected...
14
– Easy antenna pointing with a low cost pointing
assistance tool, that permits the end-user to perform
a fast & correct...
15
Self-install drives new business models
End-user buys
terminal at shop
Install and go-online
with minimum SLA
On-line C...
16
Total end-user investment model
17
Satellite Access Provider:
• Provision and operations of
the infrastructure:
– satellite capacity,
– DVB/IP Internet pl...
18
Key challenges overcome
Space segment efficiency
True broadband experience
19
TCP Acceleration
HTTP, SMB, POP3
Acceleration
Compression
Encryption
Traffic Shaping
Service Prioritization
Bandwidth a...
20
Compression of data
• HTTP, plain FTP, file-sharing (P2P) traffic, e-mail (IMAP,
POP), messenger traffic (MSN, Google T...
21
Acceleration of TCP traffic:
Enhanced TCP 25 MByte
Download Time (in seconds)TCPETCP
• even without Compression
• one s...
22
Pre-fetching and Caching
Next to acceleration further efficiency
improvement for HTTP traffic Web
browsing:
• Pre-fetch...
23
Pre-fetchingandCaching
FirstLoad26Pages
First Load of 26 complex HTTP pages
Simulated 500ms x 2-way
1,5 Mbit/s 2-way un...
24
Customer Reference Case : SES ASTRA
• A pillar of SES, along with SES NEW
SKIES and SES AMERICOM
• Operator of the lead...
25
Customer Reference Case : SES ASTRA
• ASTRA2Connect service
– Wholesale service to ISP’s,
telco’s and broadband operato...
26
27
28
29
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Vsat day-2008-newtec

  1. 1. Professional Equipment Broadband Systems IP Software IP sem complexidade SSPI VSAT Day May 2008 Bart Van Utterbeeck – Diretor de Vendas América Latina bvu@newtec.eu ™
  2. 2. 2 Agenda • About Newtec • The market place • What is Sat3Play ? • Key challenges overcome • Go to market strategy • Closure
  3. 3. 3 The Newtec Group at a glance A European market leader Created in 1985 in Belgium Entirely dedicated to Satellite Communications International group of 9 companies in 8 countries Fully private owned company More than 250 people Rapidly growing
  4. 4. 4 An international presence
  5. 5. 5 A full range of products Professional Equipment Broadband Systems IP software Azimuth Horizon Sat3Play Menos High speed modulators Elevation High speed demodulators High speed modems Data processing units Frequency Converters Combiners Transceivers for mobile & terrestrial TV Medium speed IP Modems OEM (de)mod board Switches Matrices Tellitec TelliNet TelliCast TelliShapePEP applicances IP receivers
  6. 6. 6 Statement “Broadband connections are a pre- requisite for eBusiness, growth and jobs throughout the economy. They must not be limited to the big cities.” Vivian Reding EU Commissioner for the Information Society and Media
  7. 7. 7 Source: IIASA ERD Project. http://www.iiasa.ac.at/Research/ERD/DB/mapdb/map_9.htm
  8. 8. 8 Source: http://soils.usda.gov/use/worldsoils/mapindex/popden.html
  9. 9. 9 Sat3Play, the Multimedia Enabled Platform over satellite - Sat3Play provides today the user with Internet access and VoIP - Sat3Play can provide the end user with video/audio content delivery - Value added services, such as pay TV, COD or IPTV will be easily deployed on the same infrastructure. Sat3Play™ Concept
  10. 10. 10 What is Sat3Play? 79cm dish interactive LNB IP modem
  11. 11. 11 Key challenges overcome Even with high potential, traps are there… Ease of use End-user equipment price Space segment efficiency True broadband experience
  12. 12. 12 Key challenges overcome Ease of use End-user equipment price
  13. 13. 13 Low cost End-user equipment The Sat3Play IP modem is equipped with an Ethernet interface and therefore can be connected to a standalone PC or a router (Plug & Play, modem acts as a DHCP server) The installation of the end user equipment is as easy as the installation of a standard TV satellite dish with a TV set-top box Transmit & Receive 79/120cm dish interactive LNB IP modem
  14. 14. 14 – Easy antenna pointing with a low cost pointing assistance tool, that permits the end-user to perform a fast & correct terminal installation – Point&Play brings: • Correct satellite identification • Satellite signal quality feedback • Correct Satellite lock feedback – Shipped with each terminal Auto-direct to web GUI Start pointing using assistance tool End-user confirms end of pointing End-user is notified of “lock” Install IP modem and start browser Start surfing START FINISH
  15. 15. 15 Self-install drives new business models End-user buys terminal at shop Install and go-online with minimum SLA On-line Contract with end-user Start surfingAutomation Retail Automated provisoning Automated Contract with end-user via the e-commerce website Logistics Install and use E-commerce
  16. 16. 16 Total end-user investment model
  17. 17. 17 Satellite Access Provider: • Provision and operations of the infrastructure: – satellite capacity, – DVB/IP Internet platform, – uplink services, – Internet backbone connectivity, – end user registration-and activation infrastructure. • 2nd level technical help desk Tasks of the Wholesaler: • „Branding“of the services towards residential end-user market • Service marketing & sales • Operations of an online shop to sell the service • 1st level end-user help desk • End-user registration, service activation and billing • Purchase, provisioning and logistics for the end-user equipment (CPE) • End-user support for CPE installation • No infrastructure investment required! Go To Market – Wholesale Business model
  18. 18. 18 Key challenges overcome Space segment efficiency True broadband experience
  19. 19. 19 TCP Acceleration HTTP, SMB, POP3 Acceleration Compression Encryption Traffic Shaping Service Prioritization Bandwidth and QoS Management TelliNet/TelliShape for Internet Services Improving the IP performance
  20. 20. 20 Compression of data • HTTP, plain FTP, file-sharing (P2P) traffic, e-mail (IMAP, POP), messenger traffic (MSN, Google Talk, Yahoo Messenger, ...) can be compressed and gives on average 30% compression ratio’s.
  21. 21. 21 Acceleration of TCP traffic: Enhanced TCP 25 MByte Download Time (in seconds)TCPETCP • even without Compression • one second round-trip-time • 8 MBit/s forward link Data Volume on Return Link (in kBytes) TCPETCP 2.4.2 ETCP 2.4.4 640 244 - 96,2 % - 99,4 % 27.5 - 92,3 % 358
  22. 22. 22 Pre-fetching and Caching Next to acceleration further efficiency improvement for HTTP traffic Web browsing: • Pre-fetching All objects within a particular URL within a page are collected at the hub side and immediately sent to the terminal • DNS-caching Both at the hub side and in the IP Modem, DNS caching is provided
  23. 23. 23 Pre-fetchingandCaching FirstLoad26Pages First Load of 26 complex HTTP pages Simulated 500ms x 2-way 1,5 Mbit/s 2-way uncongested TelliNet 2.4.2/4 HTTP+TCP Enh. UDP, compr. Without TelliNet extended client caching! IE 6.0 HTTP 1.1 TCP2.4.22.4.4 899 278 212 -69,1% -74,4% TCP2.4.22.4.4 741 192 304 -59% -74% CumulatedDataVolumeonReturnLink(kBytes) CumulatedLoadTime(inseconds)
  24. 24. 24 Customer Reference Case : SES ASTRA • A pillar of SES, along with SES NEW SKIES and SES AMERICOM • Operator of the leading DTH broadcast satellite system in Europe • 330 employees from 24 different countries • Headquarters in Luxembourg, 8 affiliate offices in Europe & Africa • 12 ASTRA and 2 SIRIUS satellites over Europe, 3 new satellites under procurement • More than 2,000 TV, radio and Interactive channels available • 109 million total households receive programming from the ASTRA satellites ASTRA 2006 Financials • Revenues: 895.6 MEUR, representing same scope growth of 11% • EBITDA: 661.0 MEUR • Backlog at 31 Dec 2006: 4.2 BEUR • ASTRA segment infrastructure revenues 783.7 MEUR with industry- leading EBITDA margin • Service availability far beyond 99.99%, leading the industry
  25. 25. 25 Customer Reference Case : SES ASTRA • ASTRA2Connect service – Wholesale service to ISP’s, telco’s and broadband operators – German and European markets – Flat monthly service fee – Always-on service including unlimited volume consumption – Low-cost end-user equipment • standard 79 cm satellite antenna, • interactive LNB, • satellite modem – Plug & play antenna installation • Unique Do-It-Yourself installation capability – “Triple play”capabilities • Internet, TV, VoIP Image in courtesy of SES
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