New skies-jpitsch-bc-day-2009

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New Skies - O crescimento do HD via satélite no Brasil

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New skies-jpitsch-bc-day-2009

  1. 1. SSPI – Broadcast Day HDTV Growth in Latin America SES Americom / New Skies June 15, 2009 Market Development Jurandir Pitsch
  2. 2. 2 / HDTV Growth in Latin America SSPI-2009 Stronger Together • Global Connectivity • Regional Distribution • Emerging Markets presence • Leading US Cable Neighborhoods • Strong Enterprise Community • Premier HD Provider in US
  3. 3. 3 / HDTV Growth in Latin America SSPI-2009 24 Satellites providing Global C- and Ku-band Coverage Astra-2B NSS-703 NSS-6 NSS-11 NSS-9 NSS-7 AMC-1 AMC-18 AMC-15 AMC-3 AMC-16 AMC-9 AMC-5 AMC-6 NSS-806 NSS-10 105°W 103°W 101°W 87°W 85°W 83°W 79°W 72°W 28.2°E 57°E 95°E 108.2°E 183°E AMC-4 AMC-2 AMC-8 AMC-7 AMC-10 AMC-11 CIEL-2 139°W 137°W 135°W 131°W 129°W AMC-21125°W Today’s Fleet New Existing 40.5°W 37.5°W 22°W
  4. 4. 4 / HDTV Growth in Latin America SSPI-2009 AMC-2 AMC-4 Available for redeployment New Existing Redeployed Astra-2B AMC-8 AMC-7 AMC-10 NSS-6 NSS-11 AMC-11 CIEL-2 AMC-18 AMC-15 AMC-3 AMC-16 AMC-9 AMC-6 NSS-806 NSS-10 139°W 137°W 135°W 131°W 129°W 105°W 103°W 101°W 87°W 85°W 83°W 79°W 72°W 40.5°W 37.5°W 22°W 28.2°E 57°E 95°E 108.2°E 183°E AMC-21125°W 20°WNSS-7 AMC-4R AMC-5 NSS-14 NSS-12 NSS-9 Tomorrow’s (December 2012) Fleet NSS-5 23.5°EAstra3B 5°ESirius5 QuetzSat-177°W ~27 Satellites … 414 C-band and 584 Ku/Ka-band =~998 Total Marketable Transponders Note: All stated transponder figures in 36 MHz TEs AMC-1R AMC-1 AMC-4
  5. 5. 5 / HDTV Growth in Latin America SSPI-2009 NSS-9 Launched 2009 183ºE NSS-12 Oct. 2009 57ºE AMC-4R Early 2010 101ºW QuetzSat-1 2012 77ºW Astra 3B Early 2010 23.5ºE NSS-5 yearly 2010 340ºW Sirius-5 2012 5ºE AMC-1R Late 2011 103ºW NSS-14 late 2010 338ºE Investing In Growth Repositioned 2012
  6. 6. 6 / HDTV Growth in Latin America SSPI-2009 0 700 1,400 2,100 2,800 3,500 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Channels Growth in Global HD Channels C‐Band Cable Distribution Ku‐Band Cable/FTA Distribution Ku‐Band Pay DTH HDTV is driving global transponder demand • Number of HD Channels projected to grow exponentially Over 300 channels today Will increase 9-10X by 2017 Europe, US, Japan dominate in medium- term Emerging Markets take-off after 2013 In short-term, DTH to remain the primary delivery platform 1 2 3 4 5 6 12 SD Channels/ 36 MHz Transponder DVB-S 380 3000 7 8 9 10 11 12 1 2 3 4 5 6 6 HD Channels/ 36 MHz Transponder DVB-S2 36 MHz Global Market Trends • Demand Drivers Bandwidth availability Digital Switchover HD Ready Screen Sales Content Availability Growth in per-capita disposable income HD consumes more bandwidth
  7. 7. 7 / HDTV Growth in Latin America SSPI-2009 104 95 44 50 32 DirecTV Dish Network Cablevision Time Warner Cable Verizon Fios • US is currently the world-leader in HD as a result of the FCC digital switchover, availability of HD content and HD-ready TV penetration • HD is driving growth in DTH Outsourcing, Cable Neighborhoods • Approximately 100 HD channels available by Year End 2008 • 71 million HD subscribers by 2012(2) • DirecTV, EchoStar continue to lead in HD channel capacity, pushing cable and Telco operators to follow in order to remain competitive U.S. Market Trends Total number of U.S. National HDTV Channels (1) Total number of HDTV Channels by platform operator U.S. HDTV Market Trends Source: Morgan Stanley – US Cable, Satellite, Telecom 2008 Outlook, March 27, 2008 (1) – NSR 2008 Global Assessment of Satellite Demand Report, includes Local-into-Local (2) - SNL Financial, March 24, 2008 NumberofChannels 0 350 700 1,050 1,400 1,750 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Channels Ku‐Band DTH C‐Band DTH
  8. 8. 8 / HDTV Growth in Latin America SSPI-2009 Regional Demand Region expected to see ~ 21% Growth by 2017 … an additional ~95 Channels Drivers •Digital switchover •Sale of HDTVs •Content •Income Source: NSR, 2008
  9. 9. 9 / HDTV Growth in Latin America SSPI-2009 Primary Platform HD Households by Reception Mode (ie. Europe) Source: Screen Digest, 2007 • DTT X Spectrum availability • Cable X Lack of bandwidth • IPTV X Requires fiber Satellite (DTH) retains the Primary Role in providing HD capacity
  10. 10. 10 / HDTV Growth in Latin America SSPI-2009 Challenges • High bandwidth requirements • C-Band for contribution: • Difficult to get additional capacity (orbital positions) • Competition with terrestrial systems: wi-max • Availability of Planned C-Band (4500 MHz to 4800 MHz) • Ku for distribution and contribution • New technologies will increase availability: DVB-S2, ACM, multi- spots
  11. 11. 11 / HDTV Growth in Latin America SSPI-2009 Challenges (2/2) • New Spectrum Developments: • Planned C-Band (4500 MHz to 4800 MHz) • X-Band for commercial applications • BSS – Ku and Ka bands (reverse Ka band) • Interference and Coordination • Better discipline and coordination will increase the availability of spectrum. New technologies can minimize the ASI.
  12. 12. 12 / HDTV Growth in Latin America SSPI-2009 Clear Sky HDTV – VCM Ka band in Europe QPSK 1/2 8PSK 2/3 QPSK 1/2 8PSK 2/3 SD ΔHD CNR Variation at 20 GHz 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Percentage of time [%] [dB] Split Betzdorf Madrid • In a classical approach all terminals are penalized by the worst case link budget of the worst case terminal. This penalty is extreme in Ka • Combination of VCM and scalable video (scalable H264) minimize this penalty: •Scalable video (Hierarchical source coding): • HD @ 8 Mbps ≅ SD @ 2 Mbps + ΔHD @ 6 Mbps •For 99% of the time of the worst case terminal, SD and ΔHD are available •For 99.9 % of the time of the worst case terminal, SD is available
  13. 13. 13 / HDTV Growth in Latin America SSPI-2009 Clear Sky SDTV – VCM Ku band in heavy rain zones QPSK 1/2 8PSK 2/3 QPSK 1/2 8PSK 2/3 LD ΔSD • The scalable video principle can be used in SDTV: •For 99% of the time of the worst case terminal, LD and ΔSD are available •For 99.9 % of the time of the worst case terminal, LD is available • Efficiency close to the 8PSK 2/3 one • This principle would minimize the penalty of the rain fade in these zones. • This benefit can be used to reduce the antenna size CNR Variation at 12 GHz 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 0 0.5 1 1.5 2 2.5 3 3.5 4 4.5 Percentage of time [%] [dB] Kinshassa Betzdorf Madrid
  14. 14. 14 / HDTV Growth in Latin America SSPI-2009 MLNB – Principle Multi-feed phase & amplitude combination • Signal from several receive combined by linear weighting • The weighting is static (optimized at installation time) and transponder specific • Practical effect: notch on the interferers •example: +2.0deg and - 2.0deg; 3 feeds ~2-3 deg spacing LNA LNA BPF BPF fLO_H BPF fLO_L Linear Weighting (w) ----- Variable phase shift and amp- litude combi- nation of input streams LNA LNA BPF LNA DISEqC Select R R C’NTRL … ~2-3 deg spacing LNA LNA BPF BPF fLO_HfLO_H BPF fLO_LfLO_L Linear Weighting (w) ----- Variable phase shift and amp- litude combi- nation of input streams LNA LNA BPF LNA DISEqC Select R R C’NTRL … -15 -14 -13 -12 -11 -10 -9 -8 -7 -6 -5 -4 -3 -2 -1 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1515 -40 -38 -36 -34 -32 -30 -28 -26 -24 -22 -20 -18 -16 -14 -12 -10 -8 -6 -4 -2 0 2 4 5 Sat 2 Sat 1 Sat 3 Angle [deg] Relativegain[dBi]
  15. 15. 15 / HDTV Growth in Latin America SSPI-2009 Jurandir Pitsch SES Americom / New Skies Market Development - Latin America & Caribbean Questions or Comments? SSPI-2009 HDTV Growth in Latin America

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