HUGHES PROPRIETARY1 H44283 12/15/2010
High Throughput Satellites in ka-band
Rio de Janeiro, Brazil
November 30, 2010
Marce...
HUGHES PROPRIETARY2 H44283 12/15/2010
Agenda
1. About HUGHES
2. Status & Trends – Satellite Broadband Access
3. High Throu...
HUGHES PROPRIETARY3 H44283 12/15/2010
About Hughes
HUGHES PROPRIETARY4 H44283 12/15/2010
Hughes Heritage of Innovation
HUGHES
AIRCRAFT
COMPANY SYNCOM
World’s first
geosynchr...
HUGHES PROPRIETARY5 H44283 12/15/2010
■ Government
■ Consumer/SMB ■ Enterprise
■ Mobile Satellite
Leadership in Key Markets
HUGHES PROPRIETARY6 H44283 12/15/2010
Status & Trends
Satellite Internet Access
HUGHES PROPRIETARY7 H44283 12/15/2010
Evolution of Satellite Broadband
1990 2000 2010
1990 2000 2010
1-5 Mbps
9.6 kbps
$$$...
HUGHES PROPRIETARY8 H44283 12/15/2010
Demand For Broadband Is Surging
By the beginning of 2010 there were 479 million fixe...
HUGHES PROPRIETARY9 H44283 12/15/2010
Broadband Satellite Market
Sites & Subs by Region, 2009–2019: 12.5% CAGR
Source:
NSR...
HUGHES PROPRIETARY10 H44283 12/15/2010
 Enterprise service offering since
late 80’s
 Consumer service offering since
199...
HUGHES PROPRIETARY11 H44283 12/15/2010
Current Hughes’ Offer in the US
HUGHES PROPRIETARY12 H44283 12/15/2010
Hughes offers affordable plans to meet
usage needs of consumers/SME’s…
…but cost an...
HUGHES PROPRIETARY13 H44283 12/15/2010
SPACEWAY® 3
The World’s First Switch-in-the-Sky
 10 Gbps gross throughput
 Multip...
HUGHES PROPRIETARY14 H44283 12/15/2010
Hughes Next-Generation Satellite
 100+ Gbps capacity
– ~100 times the capacity of ...
HUGHES PROPRIETARY15 H44283 12/15/2010
High Throughput Satellites in Ka Band
HUGHES PROPRIETARY16 H44283 12/15/2010
Why Ka-Band?
Service Business Drivers
• Increasing subscribers
• Increasing perform...
HUGHES PROPRIETARY17 H44283 12/15/2010
Ka-Band: Key Characteristics
V-band 50–to–75 GHz
Ka-band 26.5–to–40 GHz
K-band 18–t...
HUGHES PROPRIETARY18 H44283 12/15/2010
Ka-Band Enable More Capacity
The “payload” of the satellite
Ka-band transponders ar...
HUGHES PROPRIETARY19 H44283 12/15/2010
Rain Fade Mitigation
Technologies Have Been Developed To Compensate For Rain Fade
F...
HUGHES PROPRIETARY20 H44283 12/15/2010
What Else?
Ka-Band is a necessary condition
But it is not sufficient!
HUGHES PROPRIETARY21 H44283 12/15/2010
New Satellite Designs
Most Satellites Are Optimized For
Broadcast
Satellites Can Be...
HUGHES PROPRIETARY22 H44283 12/15/2010
Extensive Frequency Reuse
Hughes SPACEWAY® 3
Beam Pattern
Conventional satellites
u...
HUGHES PROPRIETARY23 H44283 12/15/2010
Evolution of Internet Via Satellite
1 Gbps
Today’s conventional satellites
Continen...
HUGHES PROPRIETARY24 H44283 12/15/2010
The Cost Impact
Satellite Capacity
1 Gbps
Today’s conventional sat
10 Gbps
Today’s ...
HUGHES PROPRIETARY25 H44283 12/15/2010
Major System Components
Satellite
Air Interface
User Terminals
Gateways
Ground Syst...
HUGHES PROPRIETARY26 H44283 12/15/2010
 The coverage & capacity per beam is
fixed for the life of the satellite (if non
s...
HUGHES PROPRIETARY27 H44283 12/15/2010
Components of the Service
Sales and Marketing
Installation, Operations & Maintenanc...
HUGHES PROPRIETARY28 H44283 12/15/2010
New Ka-Band Systems Drive
Growth of Satellite Broadband
SPACEWAY 3Wildblue SES Astr...
HUGHES PROPRIETARY29 H44283 12/15/2010
Satellite in National Broadband Plans
HUGHES PROPRIETARY30 H44283 12/15/2010
National Broadband Strategies
Global Status Of e-Strategies
Social Equality
Agricul...
HUGHES PROPRIETARY31 H44283 12/15/2010
Observations About Broadband
Satellite Addresses The
“Unserved and Underserved” Mar...
HUGHES PROPRIETARY32 H44283 12/15/2010
Cost
Per House
Served
Pop Density (lower)
Cost Satellite x Terrestrial
ku-band, Tra...
HUGHES PROPRIETARY33 H44283 12/15/2010
Demonstration to FCC
 Industry standard
VoIP service
 14 Mbps download of
Web tra...
HUGHES PROPRIETARY34 H44283 12/15/2010
Objective: Increase broadband penetration in the unserved and underserved
communiti...
HUGHES PROPRIETARY35 H44283 12/15/2010
Australia National Broadband Plan
Australian Government is investing over US$27 bil...
HUGHES PROPRIETARY36 H44283 12/15/2010
To Sum Up, Our View
1. Brazil will not achieve universal broadband
coverage without...
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Hughes sspi vsat_day_2010

  1. 1. HUGHES PROPRIETARY1 H44283 12/15/2010 High Throughput Satellites in ka-band Rio de Janeiro, Brazil November 30, 2010 Marcelo Rezende
  2. 2. HUGHES PROPRIETARY2 H44283 12/15/2010 Agenda 1. About HUGHES 2. Status & Trends – Satellite Broadband Access 3. High Throughput Satellites in ka band 4. Satellite in National Broadband Plans
  3. 3. HUGHES PROPRIETARY3 H44283 12/15/2010 About Hughes
  4. 4. HUGHES PROPRIETARY4 H44283 12/15/2010 Hughes Heritage of Innovation HUGHES AIRCRAFT COMPANY SYNCOM World’s first geosynchronous satellite 1932 1963 1965 1972 1983 1983 1990 1994 World’s first commercial satellite Early Bird Anik A World’s first nationally owned satellite Galaxy 1 First Hughes operated satellite DIRECTV® Hughes launches DTH service DirecPC® Hughes launches first satellite broadband service Gemini Invention of first VSAT 1994 1995 1999 2000 2001 2003 2003 2006 2006 2008 2009 2010 2010 First mesh VSAT TES HUGHES STB Hughes begins production of DirecTV set-top boxes DirecDUO® Hughes introduces first “double play” 11 Million Sold Hughes becomes one of world’s largest STB manufacturers DirecWAY® Hughes launches two-way satellite broadband service DVB-S2/ACM Hughes produces world’s first DVB- S2/ACM ASIC SPACEWAY® 3 Hughes operates worlds first Ka-band satellite router Over 500,000 HughesNet ® is world’s largest satellite broadband network THURAYA™ Hughes produces worlds first geo- synchronous GSM mobile system R-BGAN Hughes produces first Inmarsat R-BGAN terminal S-BSSGBBF Hughes develops ground based beam forming system for TerreStar GBBF GlobalStar Hughes develops GlobalStar next generation core architecture Hughes introduces world’s first high throughput satellite router HN9400
  5. 5. HUGHES PROPRIETARY5 H44283 12/15/2010 ■ Government ■ Consumer/SMB ■ Enterprise ■ Mobile Satellite Leadership in Key Markets
  6. 6. HUGHES PROPRIETARY6 H44283 12/15/2010 Status & Trends Satellite Internet Access
  7. 7. HUGHES PROPRIETARY7 H44283 12/15/2010 Evolution of Satellite Broadband 1990 2000 2010 1990 2000 2010 1-5 Mbps 9.6 kbps $$$$ $ Significant increase in throughput and performance Significant decrease in cost of service and hardware
  8. 8. HUGHES PROPRIETARY8 H44283 12/15/2010 Demand For Broadband Is Surging By the beginning of 2010 there were 479 million fixed broadband subscriptions worldwide (a penetration rate of 22.6%) – up from 216 million four years earlier.
  9. 9. HUGHES PROPRIETARY9 H44283 12/15/2010 Broadband Satellite Market Sites & Subs by Region, 2009–2019: 12.5% CAGR Source: NSR 2010
  10. 10. HUGHES PROPRIETARY10 H44283 12/15/2010  Enterprise service offering since late 80’s  Consumer service offering since 1996  Two-Way broadband introduced in 2001  Continuous enhancement of service offering  Continuous growth of subscribers and revenue 0 100 200 300 400 500 600 96 97 98 99 00 01 02 03 04 05 06 07 08 09 Ka-Band Ku-Band 1-Way Over 530,000 Internet subscribers as of Q1 2010 Hughes Experience HughesNet Subscriber Growth
  11. 11. HUGHES PROPRIETARY11 H44283 12/15/2010 Current Hughes’ Offer in the US
  12. 12. HUGHES PROPRIETARY12 H44283 12/15/2010 Hughes offers affordable plans to meet usage needs of consumers/SME’s… …but cost and capacity limits of conventional satellites constrain growth /competitiveness High- throughput satellites required Competitive Offers Today
  13. 13. HUGHES PROPRIETARY13 H44283 12/15/2010 SPACEWAY® 3 The World’s First Switch-in-the-Sky  10 Gbps gross throughput  Multiple spot beams with flexible capacity allocation and on-board routing  Single hop, full-mesh, small-dish connectivity  Enterprise, consumer, SMB, and government applications  Ka-band technology  April 2008: commercial service; >320K subs active (Q210)
  14. 14. HUGHES PROPRIETARY14 H44283 12/15/2010 Hughes Next-Generation Satellite  100+ Gbps capacity – ~100 times the capacity of a typical Ku-band satellite  In service 2012 – Supplied by Space Systems Loral  Optimized for broadband access  Multiple Ka-band spot beams  Advanced high order modulation rates  More speed: – 5–25 Mbps downloads New High Throughput Satellite  New spacecraft technology  New system technology  High-speed forward and return channels  Key QoS and acceleration features  Enhanced user experience Jupiter
  15. 15. HUGHES PROPRIETARY15 H44283 12/15/2010 High Throughput Satellites in Ka Band
  16. 16. HUGHES PROPRIETARY16 H44283 12/15/2010 Why Ka-Band? Service Business Drivers • Increasing subscribers • Increasing performance Ka-Band is an enabler to achieve • More satellite capacity • Capacity optimized for broadband • Lower cost per bit Ka-band benefits: • More Orbital slots available • High power, assignable beams • High Capacity: over 100Gbps Ka-band issues: • Small Beams • Rain Fade
  17. 17. HUGHES PROPRIETARY17 H44283 12/15/2010 Ka-Band: Key Characteristics V-band 50–to–75 GHz Ka-band 26.5–to–40 GHz K-band 18–to–26.5 GHz Ku-band 12–to–18 GHz X-band 8–to–12 GHz C-band 4–to–8 GHz Focus of Antenna Size of Antenna Impact of Rain Higher Pointing Accuracy Smaller Antennas Rain Fade
  18. 18. HUGHES PROPRIETARY18 H44283 12/15/2010 Ka-Band Enable More Capacity The “payload” of the satellite Ka-band transponders are lower mass than Ku-band for given amount of capacity
  19. 19. HUGHES PROPRIETARY19 H44283 12/15/2010 Rain Fade Mitigation Technologies Have Been Developed To Compensate For Rain Fade Forward Channel Return Channel Adaptive Coding Adaptive Modulation Uplink Power Control RFT Diversity Adaptive Coding Adaptive Inroute Selection Uplink Power Control For High Fade Regions We Can Improve Availability Using Larger Antenna By the way… 10 years ago: “ku band will never work in Brazil…”
  20. 20. HUGHES PROPRIETARY20 H44283 12/15/2010 What Else? Ka-Band is a necessary condition But it is not sufficient!
  21. 21. HUGHES PROPRIETARY21 H44283 12/15/2010 New Satellite Designs Most Satellites Are Optimized For Broadcast Satellites Can Be Optimized For Data Frequency Reuse More bits per Hz More bits per user
  22. 22. HUGHES PROPRIETARY22 H44283 12/15/2010 Extensive Frequency Reuse Hughes SPACEWAY® 3 Beam Pattern Conventional satellites use large beams
  23. 23. HUGHES PROPRIETARY23 H44283 12/15/2010 Evolution of Internet Via Satellite 1 Gbps Today’s conventional satellites Continental coverage Single gateway Ku Band Bent Pipe Ka Band On Board Processing 10 Gbps Hub-less system Multiple beams Multiple gateways Single hop between terminals Ka Band Bent Pipe 100 Gbps Multiple beams Multiple gateways Spaceway 3 Jupiter
  24. 24. HUGHES PROPRIETARY24 H44283 12/15/2010 The Cost Impact Satellite Capacity 1 Gbps Today’s conventional sat 10 Gbps Today’s spaceway 100 Gbps Jupiter Cost Per Satellite FIXED ! Cost Per Mbps 100 to 1 reduction in cost per Mbps 100 to 1 Reduction
  25. 25. HUGHES PROPRIETARY25 H44283 12/15/2010 Major System Components Satellite Air Interface User Terminals Gateways Ground System Return Channel The Same “Building Blocks” As For Conventional Satellites Ka-Band Technology Is Evolutionary – Not Revolutionary
  26. 26. HUGHES PROPRIETARY26 H44283 12/15/2010  The coverage & capacity per beam is fixed for the life of the satellite (if non steerable)  Trade-offs between the high demand coverage area vs low-demand areas  Coverage area and spectrum availability across the coverage area  Beam sizes, beam shapes, number of beams  Interference  Gateway performance and locations with respect to user beams and with respect to fiber access  Service plans and associated spectrum asymmetry between forward and return links Ka-Band System Design Issues
  27. 27. HUGHES PROPRIETARY27 H44283 12/15/2010 Components of the Service Sales and Marketing Installation, Operations & Maintenance Internet Backbone Gateways Satellite Subscriber Terminal Different biz models are possible Depending on the level of vertical integration
  28. 28. HUGHES PROPRIETARY28 H44283 12/15/2010 New Ka-Band Systems Drive Growth of Satellite Broadband SPACEWAY 3Wildblue SES Astra 1L Superbird 2 Anik F2AMC 16 Hughes Jupiter Viasat 1 YahSat ACTIVE KaSat RSCC NBN FUTURE O3b Inmarsat I5 Hylas
  29. 29. HUGHES PROPRIETARY29 H44283 12/15/2010 Satellite in National Broadband Plans
  30. 30. HUGHES PROPRIETARY30 H44283 12/15/2010 National Broadband Strategies Global Status Of e-Strategies Social Equality Agricultural Education Health Governance SELECTED DRIVERS
  31. 31. HUGHES PROPRIETARY31 H44283 12/15/2010 Observations About Broadband Satellite Addresses The “Unserved and Underserved” Markets; Not Just Rural Our Subscribers Live in ex-Urban Areas Throughout North America Cost of Satellite Connection Across Continent-Wide Coverage Is Uniformly the Same: ~$300. Cost of Terrestrial Connection Depends on Subscriber Density and Distance from Nearest Aggregation Point : from $100’s to $1000’s. Source: Hughes estimates, Lightreading.Com
  32. 32. HUGHES PROPRIETARY32 H44283 12/15/2010 Cost Per House Served Pop Density (lower) Cost Satellite x Terrestrial ku-band, Traditional Satellites HTS in ka-band Terrestrial, Wireless
  33. 33. HUGHES PROPRIETARY33 H44283 12/15/2010 Demonstration to FCC  Industry standard VoIP service  14 Mbps download of Web traffic  IPTV download from Netflix (~3 Mbps)  HD Videoconferencing @ ~2 Mbps Experience the “Next Generation” Satellite Home
  34. 34. HUGHES PROPRIETARY34 H44283 12/15/2010 Objective: Increase broadband penetration in the unserved and underserved communities of the US.  National award – HUGHES 106,000 households $58.7 M (Satellite Total=$100M)  Regional awards – Dish Networks 4, 5, and 6 $14.1 M – WildBlue 1, 2, and 3 $19.5 M – Spacenet 7 and 8 $7.5 M Region 1 Region 3 Region 2 Region 4 Region 5 Region 6 Region 7 Region 8 US Commerce Dept Satellite Broadband Grants 2010 Satellite in the US Broaband Plan
  35. 35. HUGHES PROPRIETARY35 H44283 12/15/2010 Australia National Broadband Plan Australian Government is investing over US$27 billion to provide universal broadband NBN plans to purchase two Ka-band satellites for delivery of rural services
  36. 36. HUGHES PROPRIETARY36 H44283 12/15/2010 To Sum Up, Our View 1. Brazil will not achieve universal broadband coverage without satellite 2. Ka-Band HTS are a very important tool in the toolbox Fiber ADSL Terrestrial Wireless Satellite Cellular

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