3 DTV – Satellite as an
enabling technology
Broadcast Day - 2010
June 2010
2
Digital Video – growth engine for satellites
Satellites are unbeatable for point-to-multipoint
broadcasting applications...
3
0
20
40
60
80
100
120
140
160
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
Asia
MENA
SSA
LAM
CE...
4
DTH will drive > 200 transponders of demand across emerging markets
Over the past 3 yrs, appx. 30 new DTH platforms were...
5
0
700
1,400
2,100
2,800
3,500
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Channels
Growth in Global HD Channe...
6
Primary Platform
HD Households by Reception Mode (ie. Europe)
Source: Screen Digest, 2007
• DTT
X Spectrum availability
...
7
3D TV – the new Hype or Wave of Favour ?
• Standards are not ready: impact on the transmission bandwidth is still unclea...
8
3D TV – the new Hype
• About 10 new 3D channels will be launched in 2010 : ESPN starts in June in US, other like Direct ...
9
3D TV – Challenges
• Stereoscopy frequency causes eye fatigue and in some people even motion sickness.
• About 5% of peo...
10
Evolution
• From Stereoscopy to Autostereoscopy (without glasses).
• Multi View Video Coding ( MVC) – Explores the redu...
11
ITU – Roadmap for 3 DTV
ITU 3D TV Categorization
Compatibility level Matrix of signal formats for 3D TV
Plano-stereosco...
12
- Ecosystem Architecture - example
Video
Server
H.264 CAS
AMC 9
@ 83°°°°W
H.264
STB
SES LABS – PRINCETON, NJ
3D Synthes...
13
Creating the 3D Content – Frame Compatible
• The subject was filmed with two cameras at 1920 x 1080 pixels and 60 frame...
14
Reformatting the 3D Content
• The JVC monitor takes in the horizontally compressed side-by-side video, separates the L ...
15
Displaying the 3D Content
• The JVC monitor now takes in the line-by-line stereoscopic video signal and displays it on ...
16
!Our Objective:
•Accelerate the adoption of 3D TV
•Develop understanding of optimum configuration : transport/distribut...
17
Display
Distribution
Reception
Uplinking and
Transmission
Video Encoding
Formatting
3D
Programming
Content
Acquisition
...
Content Provider
Direct Uplink
SES
Washington
Media Port
SES
Princeton
Cable
Distribution
Platform
Partners
End-to-End Pha...
19
Business Evaluation
Evaluation of business models
Focus groups
Quantitative assessments
3D TV:
Areas of Focus
Technical...
20
Participants Contribute And Receive Other Participants
“In Kind” Contributions
Participants Control Where And How Their...
21
SES WORLD SKIES 3D TV INDUSTRY PLATFORM
Test, Evaluation And Research Opportunities
Direct Working Relationships With T...
2010
3D TV:
Time Line
March JuneJanuary December
Platform
Finalization
Testing
Commences
Phase 1
Results
Phase 2
Results
23
SES 3D TVINDUSTRY PLATFORM
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Broadcast day-2010-ses-world-skies-sspi

  1. 1. 3 DTV – Satellite as an enabling technology Broadcast Day - 2010 June 2010
  2. 2. 2 Digital Video – growth engine for satellites Satellites are unbeatable for point-to-multipoint broadcasting applications. Lowest cost per subscriber Telecom operators are now key investors in new wave of satellite services: • 19 out of 35 DTH platforms in the last three years 18 new satellite TV platforms launched in 2008- 2009 for a total of 109 in service at the end of 2009. 24.000 TV channels are now broadcast by satellite. 2900 new added only in 2008-2009. STB cost has dropped more than 80% in the last six years. Lower barrier for new entrants. Satellite Platforms are the first to introduce new technologies like HDTV and 3 D in most of the markets. Source Anatel 2010
  3. 3. 3 0 20 40 60 80 100 120 140 160 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Asia MENA SSA LAM CEEU WEU NAM Emerging Market DTH subs growing fastest, led by Asia- Pacific Forecast Mature, developed markets in NAM and WEU Millionsofsubscribers Historical CEEU adjacent high growth market Source: Informa Media Powerful Subscriber Growth forecasts in Emerging Markets underpin DTH Demand Growth Market & Competitive Assessment Global DTH Subscriber Growth in Emerging Markets
  4. 4. 4 DTH will drive > 200 transponders of demand across emerging markets Over the past 3 yrs, appx. 30 new DTH platforms were launched and the trend is expected to continue Latin America Middle East and Africa * Includes Indian Subcontinent 60 CAGR (%) 7% Est. Number of Platforms in 2016 11 Key Players Telefonica, Sky, Telmex, Embratel, DirectTV, EchoStar 2008-16 Net TXP Growth 2008 TXP use 82 ODM, Orbit 2008-16 Net TXP Growth 24 CAGR (%) 4% Est. Number of Platforms in 2016 13 MultiChoice, ADD, Showtime, Canal+ 2008 TXP use 71 Key Players Asia-Pacific* 121 CAGR (%) 6% Est. Number of Platforms in 2016 37 Reliance, Astro, Foxtel, SkyPerfect!, Tata-Sky, SkyLife, PLDT, Indovision. Dish, Bharti 2008-16 Net TXP Growth 2008 TXP use 176 Key Players Market & Competitive Assessment DTH in Emerging Markets Driving Transponder Demand
  5. 5. 5 0 700 1,400 2,100 2,800 3,500 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Channels Growth in Global HD Channels C-Band Cable Distribution Ku-Band Cable/FTA Distribution Ku-Band Pay DTH HDTV is driving global transponder demand • Number of HD Channels projected to grow exponentially Over 300 channels today Will increase 9-10X by 2017 Europe, US, Japan dominate in medium- term Emerging Markets take-off after 2013 In short-term, DTH to remain the primary delivery platform 1 2 3 4 5 6 12 SD Channels/ 36 MHz Transponder DVB-S 380 3000 7 8 9 10 11 12 1 2 3 4 5 6 6 HD Channels/ 36 MHz Transponder DVB-S2 36 MHz Global Market Trends • Demand Drivers Bandwidth availability Digital Switchover HD Ready Screen Sales Content Availability Growth in per-capita disposable income HD consumes more bandwidth
  6. 6. 6 Primary Platform HD Households by Reception Mode (ie. Europe) Source: Screen Digest, 2007 • DTT X Spectrum availability • Cable X Lack of bandwidth • IPTV X Requires fiber Satellite (DTH) retains the Primary Role in providing HD capacity
  7. 7. 7 3D TV – the new Hype or Wave of Favour ? • Standards are not ready: impact on the transmission bandwidth is still unclear: depending on the quality and compatibility up to 100% additional bandwidth might be required. • Most of the broadcasters are deploying frame compatible (Side by Side) systems. The big advantage is that the whole transmission chain, including the set-up box, is compatible. The new TV separates the right and left view to create the stereoscopic 3D effect. • This could create a legacy making the evolution less clear. Instead of moving to a 2D + depth approach it could be easier to keep the frame compatible, adding more information (high frequency) to increase the quality (Sensio approach). • Other standards are Frame Sequential (also known as Time Multiplexed Stereo Interleaving). • The good news is that the displays (the new 3DTV with shutter glasses are compatible with both the Frame compatible and Frame Sequential systems). • The Blu-Ray has adopted the Service Compatible standard, using video plus depth (2 D + depth) with Multi View Coding – This requires the adoption of the new HDMI 1.4 interface. • De facto standards : Frame Compatible – Side by Side • Sensio and RealD are leading. RealD is supported by Sony, Panasonic, JVC, Samsung, Toshiba and is being used by Direct TV and Discovery. • Sensio is leading in Games
  8. 8. 8 3D TV – the new Hype • About 10 new 3D channels will be launched in 2010 : ESPN starts in June in US, other like Direct TV, Sky (UK), Discovery and some Korean channels like CJHello Vision and HCN. • Sony pushing the content production : World Cup in South Africa • Other areas of applications will benefit from the 3D technology: • Games, • Video Conferencing • Virtual Reality • Medicine • Industrial Design • Transportation (Air traffic control) • Art – (virtual preservation of valuable objects) • Scientific and Research
  9. 9. 9 3D TV – Challenges • Stereoscopy frequency causes eye fatigue and in some people even motion sickness. • About 5% of people is not able to fuse the images to for the 3D image. • 3D Stereoscopy does not produce occlusion or dis-oclussion effects when the observer moves. This creates an unnatural effect. Future systems, using auto-stereoscopy with multiple view will improve the experience. Some experimental displays use head tracking to avoid the viewers position constraint. • Wearing glasses is considered a major constraint for the adoption of 3D as home entertainment. The 3 D cinema is more acceptable, since the time is limited and has a character of an event. Besides the TV is watched in an unfocused manner, at the same time as conversations and other domestic activities, specially by women. • Live events are a big challenge for the contend producers. Camera switching might produce unnatural depth variations. Unexpected effects might cause discomfort and even accidents at home and are more difficult to control. • Content availability is critical for the success: Animated Films and Games • New HDTV set is required: adoption could be slow because customers have just made investments in new HDTV equipment -3D
  10. 10. 10 Evolution • From Stereoscopy to Autostereoscopy (without glasses). • Multi View Video Coding ( MVC) – Explores the redundancy over time and across views – reduction of 20 to 30% of the bit rate • Compatible with 2 D in the same transmission. • Allows the control of depth at the receiver (more senior people prefer less depth than younger people). • Increase resolution – There is no need to sacrifice resolution to have the 3D.
  11. 11. 11 ITU – Roadmap for 3 DTV ITU 3D TV Categorization Compatibility level Matrix of signal formats for 3D TV Plano-stereoscopic 1st generation 3D TV Multiview profile 2nd generation 3D TV Object wave profile 3rd generation 3D TV Level 1 Conventional High Definition display Compatible (CDC) Optimized colour anaglyph Level 2 Conventional HD Frame Compatible (CFC) Frame compatible Left and Right in same High Definition frame Level 3 High Definition Frame Compatible Frame compatible plus H.264/MPEG4-AVC resolution (for example, H.264 SVC) Level 4 Conventional High Definition Service Compatible (CSC) 2D HD + MVC (ie, H.264 MVC) Left and Right formed by matrixing 2D HD + MVC (ie, H.264 MVC) Depth, occlusion, transparency data This table shows the anticipated development of 3DTV technologies in increasing order of performance and complexity (indicating the degree of compatibility with conventional 2DTV) Note: The empty boxes are to be filled on the basis of the future work within ITU-R. SVC: Rec. ITU-T H.264 Scalable Video Coding; MVC: Rec. ITU-T H.264 Multiview Video Coding
  12. 12. 12 - Ecosystem Architecture - example Video Server H.264 CAS AMC 9 @ 83°°°°W H.264 STB SES LABS – PRINCETON, NJ 3D Synthesys Stereoscopic Mux and Player JVC GD-463D10 3D HDTV Monitor Side-by-Side Encoded 3D IP Encapsulated MPEG TS VV EARTH STATION – VERNON, VA Side-by-Side Encoded 3D (HD-SDI)
  13. 13. 13 Creating the 3D Content – Frame Compatible • The subject was filmed with two cameras at 1920 x 1080 pixels and 60 frames per second, separated horizontally from each other to simulate the separation of human eyes. This results in a L (left) and R (right) image. • Each R and L videos are then compressed horizontally (i.e., squeezed) so that they now have a resolution of 960 x 1080 pixels, each. Note that this essentially maintains the vertical resolution of the original videos but halves the horizontal resolution. • Each frame of the L and R videos are then combined in a “side-by-side stereoscopic” format, thereby containing both original R and L videos in 1920 x 1080 pixel format at 60 fps. 1080p60 Stereoplexing 1080p60 Bit mapping Bit mapping Original Subject Right Video Left Video L-Comp R-Comp Side-by-Side Stereoscopic
  14. 14. 14 Reformatting the 3D Content • The JVC monitor takes in the horizontally compressed side-by-side video, separates the L and R components, expands each back to a 1920 x 1080 size and then extracts every other line from each (e.g., line 1, 3, 5, ….., 1079 from the L component and line 2, 4, 6, …, 1080 from the R component). These two signals are then interlaced such that every other line contains either the L or R components. The resulting video is similar to a 1080i60 HD video, except that the horizontal resolution is less than the original (the 960 pixel line is scaled up in order to build the 1920 pixel line). JVC Monitor Internal Processor 1920 x 1080 at 60 fps Extraction L and R Expansion and Line Extraction Line Interlacing 960 x 1080 at 60 fps 1920 x 1080 at 30 fps 1920 x 1080 at 60 fps Interlaced (AKA 1080i60) L-Comp R-Comp Line-by-Line Stereoscopic Right Video Left Video Side-by-Side Stereoscopic
  15. 15. 15 Displaying the 3D Content • The JVC monitor now takes in the line-by-line stereoscopic video signal and displays it on the 1920 x 1080 pixel LCD panel. Attached to the panel is a polarizing filter that polarizes every other vertical line in either left-hand or right-hand circular polarization. For example, lines 1, 3, 5, …, 1079 could be in RHCP and lines 2, 4, 6, …, 1080 could be in LHCP. So, as a result, the right eye image is now in RHCP and the left eye image is in LHCP. • The viewer, wearing circularly polarized glasses that have the RHCP filter as the right lens and the LHCP filter as the left lens, can now receive in their right eye just the right image as originally shot by the right camera and vice-versa for the left eye.
  16. 16. 16 !Our Objective: •Accelerate the adoption of 3D TV •Develop understanding of optimum configuration : transport/distribution systems •Recommend best practices based on results. Industry Participations: • Programmers •Technology Partners •Results provided to participants only.
  17. 17. 17 Display Distribution Reception Uplinking and Transmission Video Encoding Formatting 3D Programming Content Acquisition / Production 3D TV: Platform Overview An End-to-end 3D TV Non-commercial Test Environment, Covering The Whole Value Chain From Content Origination To End-consumer Displays
  18. 18. Content Provider Direct Uplink SES Washington Media Port SES Princeton Cable Distribution Platform Partners End-to-End Phase 2 Labs Phase 1 Encrypted DVB Transport 3D TV: System Architecture SES Vernon Valley
  19. 19. 19 Business Evaluation Evaluation of business models Focus groups Quantitative assessments 3D TV: Areas of Focus Technical Evaluation Formats (bit rates, encoder settings, …) Technologies Proposed standards Infrastructure compatibility
  20. 20. 20 Participants Contribute And Receive Other Participants “In Kind” Contributions Participants Control Where And How Their Content / Technology Is Used Participants Share Relevant Research Results With Other Participants Participants Observe Strict Confidentiality And Respect Content Rights Participants Opt Into Or Sponsor Industry And Market Research At Shared Costs Control Sharing Confidentiality Research No Fee 3D TV: Participation Principles
  21. 21. 21 SES WORLD SKIES 3D TV INDUSTRY PLATFORM Test, Evaluation And Research Opportunities Direct Working Relationships With Top Tier Industry Players Receive State-of-the-Art 3D Content At Test Labs In Different Formats Participate In Test Specifications Influence Standardization Process Access To Industry Research Ensure Visibility Of Brand Throughout Media Industry PLATFORM PARTICIPANT 3D TV: Participation Benefits
  22. 22. 2010 3D TV: Time Line March JuneJanuary December Platform Finalization Testing Commences Phase 1 Results Phase 2 Results
  23. 23. 23 SES 3D TVINDUSTRY PLATFORM

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