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4 ultra hd_hevc-hertz_da_silva

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4 ultra hd_hevc-hertz_da_silva

  1. 1. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Ultra HD (HEVC) Hertz da Silva Hertz.dasilva@harmonicinc.com Harmonic, Inc.
  2. 2. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute HEVC • High Efficiency Video Coding (Compression) • It’s an evolution, not a revolution • “Just born” – April 2013, first version • Still defining which video formats to support (Most common UHD) • Designed to Substantially Improve Code Efficiency (up to 50% bit rate reduction)
  3. 3. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Why Ultra HD? Ultra HD for the consumer • Match Cinematic Quality in the Home • Fully utilize latest screen technology • Improve user experience Ultra HD for production • Produce Immersive High Quality Content • Leverage existing Digital Cinema Content • Future proof both TV and Cinema Material • Improve HD Quality
  4. 4. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Digital Cinema Workflow (Projectors) Capture Library Storage Online Storage Mastering Editing Compositing Rendering Preview grading
  5. 5. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Ultra HD Workflow (Television Only) INJEST SERVERIngest Server Central Archive Playout Auto- mation Browse serving Multiscreen Transcoding Encoding multiplexing transmission CDN Editing Library Archive Camera Turnaround File Archive Remote Feed
  6. 6. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Ultra HD / 4K Resolutions (HEVC Supported) Ultra HD 3840 H x 2160 V 8,294,400 pixels HDTV 1080p 1920 H x 1080 V 2,073,600 pixels SDTV 720 H x 480 V 345,600 pixels 2K 2048 H x 1080 V 2,211,840 pixels Digital Cinema 4K 4096 H x 2160 V 8,847,360 pixels
  7. 7. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Ultra HD / 8K Resolutions (HEVC Supported) Super Hi-Vision (8K) 7630 H x 4320 V 32,961,660 pixels SDTV HDTV Full DCI 4K 4096 H x 2160 V 8,847,360 pixels Ultra HD 3840 H x 2160 V 8,294,400 pixels
  8. 8. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute 45 Mbps 8 Mbps 8 Mbps 8 Mbps 8 Mbps 8 Mbps HD H.264 5 channels HD H.264 Bandwidth
  9. 9. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute 45 Mbps Ultra HD H.264 Single channel Ultra HD H.264 Bandwidth (HEVC 50% Reduction) 40 Mbps
  10. 10. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute 45 Mbps Ultra HD HEVC 2 channels SES Ultra HD HEVC Demo 20 Mbps 20 Mbps ProMedia Xpress Chipset Decoder
  11. 11. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Ultra HD Content Ultra HD 3840 H x 2160 V 8,294,400 pixels HDTV 1080p 1920 H x 1080 V 2,073,600 pixels SDTV 720 H x 480 V 345,600 pixels SD to HD upconversion HD to Ultra HD upconversion
  12. 12. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Harmonic NAB 2013 Ultra HD Demo ProMedia Xpress Chipset Decoder ProMedia Xpress Software Decoder HD Legacy HD Boosted
  13. 13. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Interfacing – Consumer Which interface can handle High Frame Rate Ultra HD? Horizontal resolution not quite true 4K Hit the limit in terms of bandwidth? 8 Bit? Closely related to HDMI Dual connection now
  14. 14. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Interfacing – Professional Quad HDMIQuad 3G SDI There has to be a better way!
  15. 15. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute CES 2013 Samsung 3~4 Mbits/s 1080p25 Quad Core Based Worlds First HEVC Decoder Orange HD OTT launch
  16. 16. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Royalties Multiple Companies patents relating to HEVC • Plan to recover investment in technology • Not all rights holders aligned through MPEG LA • This leaves the royalty status in limbo Already Key patent holders outside MPEG LA • Qualcomm & Mediatek will pursue on their own • Samsung have yet to make intentions clear • Too many claimants could kill HEVC • H.264 delayed with similar royalty difficulties
  17. 17. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Applications Benefits OTT • Better user experience • Lower CDN & storage cost Wireless Operators • More efficient use of the bandwidth • Better video quality IPTV Operators • More streams to the home • Increase reach Ultra High Definition • Improve HD user experience • Utilize latest screen technology 4K VoD Movie Distribution • Match cinematic quality • Broaden reach of releases HEVC Markets
  18. 18. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Conclusion: Harmonic Perspective • Major event coverage showcase technology • VoD will seed Ultra HD, improve on HD • Early demand to transcode 4K movies • Initially most content will be up-converted HD Ultra HD Live will take time to happen • Initial demand will be OTT HD, IPTV & mobile • Reducing CDN OPEX major reason to deploy • Increase reach for IPTV • More efficient use of wireless bandwidth HEVC
  19. 19. ©2013 Harmonic Inc. All rights reserved worldwide – Do Not Distribute Thank you!

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