Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (19)
Destaque
Destaque (18)
Semelhante a Mmc deck
Semelhante a Mmc deck (20)
Último
Último (20)
Mmc deck
- 3. MOBILE PENETRATION HAS EXCEEDED 100% 104M Population 109M Mobile users 34M internet users Globe, Smart, ITU
- 4. AT LEAST 12 MILLION SMARTPHONES IN THE PHILIPPINES Expected to grow to 50% penetration in 3 years Globe, Smart
- 5. 146% smartphone sales growth Fastest growing country in the region for smartphones GFK 2013
- 6. 11M people Browse the internet using their phones Smart, InMobi
- 7. 34M Facebook users 17M Facebook mobile users (12M smartphones) Facebook 7
- 8. P2,000 for an Android phone
- 9. WHY MOBILE?
- 11. 53% 48% 16–22 yo 23-30 yo Willing to give up sense of smell if it meant they could keep their phone always on and always with them Source: Truth About Youth
- 15. Peter Bithos Globe Telecom, Inc. Brendon Chase MRM Singapore Carlo Bernardo Santos The Nielsen Company Melissa Limcaoco Smart Communications Oliver Rabatan Golden Arches Dev’t Corp. Vaughan Woods Whoosha Hannelore Grams Nestle Katrina Tioseco StarMobile
- 16. Lars Cosh-Ishii Mobikyo Fabrizio Caruso Opera Software Scott Lai Total Immersion Mick Atienza Philippine Star Mantosh Malhotra Qualcomm, Inc. Chris Fong eCommerce Philippines Leah Besa-Jimenez Smart Communications Rico Wyder Fiksu
- 17. STARTUPS Terence Lok ZAPGroup Odell Ramirez Looloo Ibba Rasul-Bernardo Sari Software Solutions Jerry Ilao Perxclub Philippines Erick Garayblas KuyiMobile
Notas do Editor
- Good morning, my name is Sherwin Sowy, your co-chair for this conference. I’d also like to introduce you to Dingdong Caharian my co-chair.I’d also like to acknowledge the presence of Migs Ramos, president of IMMAP, Mike Palacios, VP of IMMAP, our guests from the industry, advertisers, agencies, telecom operators, startups, mobile marketing companies and publishers. Thank you for joining us today.On behalf of IMMAP, I would like to welcome everyone to the 3rd Mobile Marketing Conference, organized by the Internet and Mobile Marketing Association of the Philippines. The Mobile Marketing Conference is the premier conference and the authority in advocating thought leadership, best practices and trends in mobile marketing. Now I know you’ve heard this before - Every year, someone from the industry proclaims that that year is the Year of Mobile. Why don’t we take a look at the current mobile statistics.
- 36M73.4M
- Depending on who you talk to, there are at least 15 million smartphones in the Philippines, according to Nielsen, although I’ve seen studies putting it at 25M.15% x 3610% x 73.4
- So not only do they have the phones, but they use it to access the internet!
- And why is this happening? The cost barrier to entry has been lowered!
- Now the big questions is Why mobile? Why should we focus our marketing attention to mobile?
- But why mobile? Why should your brand invest in engaging with your users via mobile?How many of you sleep with your mobile beside you? That’s how personal a mobile is. In fact,
- One thing we marketers sometimes don’t realize is that the mobile phone is with our customers every single waking or even sleeping moment of their lives. As compared to newspapers, who are probably read just in the morning, or TV, which is maybe watched at noontime and in primetime, or radio which people listen to only while driving, the mobile is the only device with your customer in the morning, during the day, and at night, and late at night.
- The mobile also provides different features that other devices don’t have, such as context – where you are, are you in transit or not, etc…, connectivity - portable, always on internet connectivity, and sensors which can tell if the phone is moving via the accelerometer, what it’s seeing via it’s camera, even where you’re facing.
- So going back – will 2014 be the year of mobile?It’s all up to you – advertisers, brands, telcos, suppliers and startups. We hope that the next two days will give you the knowledge, best practices, case studies and the drive to go into mobile, the drive to MAKE THE CALL.Thank you, and I hope you will enjoy the rest of the conference.