SALES TRAINING
Part 1
11/06/2012 Introduction for Partners Callture Confidential

Market Overview
• Global Industry analysts predicts that IP PBX market will reach $9.05 billion by
2015. “Greater operational flexibility, reduced telephony transport costs, and
enhanced ability to acclimatize organizational trends will stimulate growth in the
worldwide IP PBX market. New and emerging needs to support customer
requirements like offsite location support as well as improved disaster recovery
and survivability options is expected to cast a shadow over the conventional
PBX, propelling sales in the global IP PBX market to $9.05 billion by 2015”
• Insight Research predicts that the demand for business lines will grow at a
25% annual rate between 2012 and 2015. They also note that at the end of
2010, Voip Service providers controlled only 4% of this market.
• According to Gartner end-user research, UC investment currently registers as
a top five SMB networking investment initiative for 2012. Gartner expects the
SMB market will increasingly exhibit SMB UC investment momentum as the
market matures during the next two to three years. SMBs require UC solutions
that are easy to install, configure and manage and that do not increase
demands on an already lean IT staff. Additionally, SMBs require straightforward
pricing and exhibit greater preference for UC solutions that have integrated user
and management interfaces.
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Market Positioning & Strategy
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Callture Snapshot
• Callture Cloud-based Business Phone Service Provider with All-
Inclusive Low Pricing.
• Fully Integrated and Automated for easy Sign up and Provisioning
• Target Market: Small/Medium Enterprises
• Vision: We are in the business of helping businesses succeed. For
our business customers we want to provide a reliable full featured
business phone service at the lowest cost. For our partners we
want to provide a competitive service that they can market easily
and give them the highest commission in the industry.
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Callture
• Cloud-based Business Phone Service to SMEs
– Multi-Site, Remote Employees, Offices and Fast
Growing Companies
• Fully Managed Business Phone Service
– Voice: Hosted PBX, Dial-tone, Fax, Recording, ACD
– Mobile: App for calling, checking voicemail and faxes
• No On-Premises Customer Equipment or
Software
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Cloud-Business Phone Service
• Business Phone Service in the Cloud
– Cut Cost by Over 60%
– No Need for a Technician
– Increase Mobility
• Cloud Benefits
– Limitless Scale
– Access to Advanced Features without the Overhead
– Remote and Mobile Workforce
• Reduces Overhead of Multiple Applications
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Seamless Communications
• Voice to any Phone and Location
– Auto Attendants, Ring Groups, ACD
– Find me - Follow me
– Call from Mobile with Business Caller ID
• Voice Mail to Email
• Fax to Email
• Conference Calling
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Callture Customers
100,000+ Customers Depend on Callture
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Hosted versus Callture Premises-Based
PSTN Charges Unlimited Use and Concurrent
  Pay for Concurrent calls, and minutes
Premises-Based
Connection
Multi-site Networking  Centralized, remote administration  Duplicate Phone Systems and on site
 Uniform dialing plans staff
 Features across all locations and  Hard to manage dialing plans
groups  Limited network features
TCO  Fixed Monthly Expense including  Start Up + Monthly, Annual
Unlimited Use  Higher costs overall- staff & support
Reliability, Resiliency  Carrier grade platforms  High quality only by complex, expensive
& Survival  Cost borne by service provider methods (new network, etc)
 Robust geographic redundancy  Cost borne by enterprise
 Off site storage: IVR, messages  Software reliability & churn remain
and CDR issues
Obsolescence Risk  Responsibility of service provider  Responsibility of owner
 Unlimited scale and locations  Annual upgrades
Ops & Server  Centralized system management  Disparate management systems
Management  Located at CO or data center  Located at customer site
 Multi-function & multi-tenant usage  Single site, and applications non-
networked
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Comparison – Callture vs Pbx
Callture On-Premise PBX Systems Saving
Users (Staffs) 10 10
Up-Front Cost
Investment to buy Hardware PBX Free $2,000 $ 2,000.00
Phones to work with Pbx $ 1,000 $1,500 $500
Setup and implementation per location Free $500 $500
Number transfer/porting Free $100 $100
Phone configuration Free $500 $500
$ 1,000 $4,600 $3,600
Monthly Cost
PBX software licenses Free $60 $60
All Inclusive pricing with business class features $ 195.00 Not available
Unlimited local and long distance calling Free $100 $100
Unlimited Internet fax Free $50 $50
Local numbers for each user Free $5 $5
Toll-free number and minutes Free $45 $45
Feature and funtionality updates and upgrades Free $50 $50
24/7 live support Free $200 $200
Contracts None Long term contracts
Total Monthly Cost $ 195 $510 62%
Total Cost in Year 1 $ 3,340 $10,720 69%
Total Cost in Year 2 $ 2,340 $6,120 62%
Total $ 5,680 $ 16,840 66%
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End-to-End Turnkey Solution
Why VoIP
• Cost Savings
• More Features
• Faster Activation
• Scalable Solution
• No Contracts
Cost Savings
• No Up-Front Cost
• No Maintenance Cost
• 60% Savings on Line Cost
• Save on International Calls
• Lowest Price Guaranteed
System Features Internet Fax Auto Attendant
• Custom Main Greeting
• Unlimited Domestic Calls • No Fax Machine
• Unlimited Extensions
• Pre-Config Phones • Separate Number
• Follow-Me Features
• Internet Fax • Faxes are Emailed
• After Hours Mode
• Conference Calling • Send Faxes Online
• Voice Studio
• Memo-on-Call • Faxes are Archived
• Voice Mail
• Enhanced Voice Mail • Memo-on-Call
• Extensions
• Extensions • Extensions
• Call Blast/Call Hunt
• Call Blast/Call Hunt • Call Blast/Call Hunt
• Music-on-Hold
• Over 40 Features • Music-on-Hold
8 Callture Confidential

End-to-End Turnkey Solution
Sign Up
• Sign up clients easily online
with your ID
• 60 days with cookie tracking
• Get client under your ID even
if they call
10 Callture Confidential

Fees - You keep the overages
Callture does not charge any activation or
RESPORG fees. You keep all the revenues.
Suggested Retail Pricing:
• $15 NRC activation fee per seat
• $15 NRC porting per toll free number
• $2 NRC porting fee per DID
• $30 per Vanity Number
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Demonstration
Callture –
Partner Log-in Site
Access the Partner’s Portal
Access User Dashboard
User and Administrative videos
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Marketing Tools for Callture
• Customer Qualifier Form – Keeps you on
Task
• Detailed Feature Comparison
• Callture Brochures
• VAR Pitchbook
• Datasheets, Case Studies, Product overview
• Callture website
• Excel based Quote Generator
• Pricelist
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Highlighted Features
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Business Voice
• Comprehensive Hosted PBX
– Reduced CapEx, Low TCO, Tight UC Integration
• Unlimited US Calling
• Non Blocking Service
• Auto Attendants
• Ring Groups
• Extension Dialing
• Music on Hold
• ACD
• Mobile and Remote Integration
Callture Confidential

Business Class Voicemail
• Extension Voicemail
• Ring Group Voicemail
• Voicemail to Email
• Voicemail Notification Via
Email
• Voicemail Attached as a
.Wav file
• Information Mailbox
• Voicemail Distribution List
Callture Confidential

Unified Messaging
• Voicemail to Email
• Mobile Message
• Voicemail Web Playback
• Voicemail Forwarding
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Callture Call Center Services
• Provides one number access into
organization
• Comprehensive Auto Attendants
• Non blocking call queuing in the cloud
• Non blocking calling and unlimited
calling!
• Remote Agents
• Groups regardless of geography
– Skill, location, levels
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ACD Features
• Calls can be distributed in a number of
algorithms
– Ring All / Next Available / Skills Based / Random /
Longest Idle
• Special ACD settings offers callers
– Queue position announcement, Caller and Wait
Time
– Choice to leave voicemail
– Customer election to be Called Back
– Allows for unique music/advertising on hold
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Audio Conference Bridge
• Personal Audio Conference Bridge
– Hold Audio Meetings with Large Groups
• Each User Unique Password Protection
• Call Detail Records
• Extension and Optional DID
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Callture Services
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Callture – Virtual Phone System
• Hosted PBX Service
• Business Voicemail
– Unified Messaging Voicemail to email
• Extension Dialing
• Recording
• Caller ID
• Forwarding / 3 way calling / Transfer / DND
• Intelligent Call Routing Find Me Follow Me
• 300 Free Minutes with Toll Free Calling
Price: $9.95/month
Callture Confidential

Callture – Business Phone Service
• Unlimited Business Calling
• Business Voicemail
– Unified Messaging Voicemail to Email
• Extensions
• Main Greetings
• Recording
• Caller ID
• Forwarding / 3 Way Calling / Transfer / DND
• Intelligent Call Routing Find Me Follow Me
• Unlimited Faxing
• Conference Calling
Price: $19.50/month
Callture Confidential

First Thirty-Days
• 30 days Free Trial!
• All users will have access to ALL Callture
features for every seat
• Users will not be charged for the additional
features that they use
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Thank you!
Callture Confidential