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"Start up lessons learned” 
You can’t beat Experience 
November 
2014
2 
Founder 
& 
CEO 
of 
Exicon 
Successfully 
founded 
and 
exited 
mobile 
network 
in 
China 
to 
China 
Unicom 
Sun 
Microsystems, 
Lucent 
and 
Siemens 
Top 
50 
Global 
Mobile 
Entertainment 
Chairman 
Emeritus 
of 
MEF 
Experiments 
with 
Charged, 
BomeiG, 
Mobizines 
Advisor 
and 
Mentor 
http://www.exiconglobal.com/about-us/
3
4 
API 
Management 
Logistics 
for Apps 
Applica0on 
Promo0on 
Applica0on 
wholesale 
distribu0on 
Analy0cs 
& 
Tracking 
App 
Locker 
Applica0on 
Brief 
Builder 
Developer 
Resource 
Management 
http://www.exiconglobal.com/
5 
Mobile 
is 
the 
biggest 
revoluGon 
in 
compuGng
6 
Follow 
@benedictevans
More 
Gme 
is 
spent 
in 
apps 
7 
than 
on 
all 
the 
web 
Source: ComScore, Flurry Analytics
8 
App-­‐solutely 
EssenGal
9
10 
SoMware 
is 
the 
New 
Rock’n’roll
11
12 
APP 
= 
Music
13 
DEVICE 
= 
Audience
14 
DEVELOPER 
= 
Band
15 
API 
= 
Instrument
16 
No 
Instrument 
= 
No 
Music
17 
No 
API’s 
= 
No 
Apps
18
19
20
21
22
23
24 
(Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local 
IT Budget 
Marketing Budget 
D&D 20% 
50% Global 
50% Local 
Development 
& 
Deployment
25 
Cu
26 
80% 
Fail 
Rate 
• • •
27 
Focus, 
Manage 
your 
Eme. 
You’ll 
be 
doing 
everything
28
29 
Small & fast
30 
It’s 
all 
about 
ExecuEon
31 
VC’s 
REALLY 
like 
unfair 
advantage
32 
It’s 
tough, 
there’s 
always 
a 
curveball, 
but 
when 
you 
get 
into 
the 
“zone” 
and 
it 
takes 
the 
pressure 
to 
get 
you 
there. 
It’s 
not 
how 
you 
fall, 
but 
how 
you 
get 
up
Whilst we are all optimists, it’s best to prepare for the worst 
33
34 
It’s a small world and word travels
Find 
your 
path 
to 
revenue, 
it 
comes 
with 
trial 
and 
error 
but 
push 
it 
35 
The 
art 
of 
finding 
the 
maximal 
intersecEon 
of 
mutual 
need 
“Heidi 
Roizen”
36
37 
Hire 
for 
culture 
and 
energy 
with 
a 
hunger 
to 
learn 
and 
passion 
Don’t 
hire 
from 
big 
companies 
nor 
for 
VC 
Hire 
smarter 
people, 
but 
it’s 
a 
balance 
between 
money 
and 
stage
38 
You 
make 
a 
lot 
of 
decisions 
and 
you 
will 
make 
a 
lot 
of 
mistakes, 
just 
don’t 
make 
the 
same 
mistakes 
twice 
You’re 
learning 
on 
the 
fly.
Average 
life 
of 
a 
start 
up 
is 
14 
years 
to 
exit 
so 
it’s 
not 
a 
sprint, 
and 
it 
will 
39 
get 
tough, 
but 
when 
the 
going 
gets 
tough 
and 
you 
get 
through 
it 
something 
good 
will 
come 
out 
of 
it
You’re 
the 
best 
person 
to 
be 
selling 
the 
company. 
It’s 
your 
dream 
vision 
and 
passion 
No 
one 
is 
thinking 
about 
you 
which 
is 
good 
and 
bad 
40
41 
ADAPT 
OR 
DIE 
“It is not the 
strongest species 
that survive, nor the 
most intelligent, 
but the ones most 
responsive to 
change.” 
Charles Darwin
Tenacity 
Persistence 
Commitment 
DedicaGon 
42 
Passion 
Drive 
Immersion
43 
Stefan 
Rust 
Founder 
& 
CEO 
| 
EXICON 
LogisEcs 
for 
your 
Apps 
E: 
stefan@exiconglobal.com 
www.exiconglobal.com

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You can't beat the experience November 2014

  • 1. "Start up lessons learned” You can’t beat Experience November 2014
  • 2. 2 Founder & CEO of Exicon Successfully founded and exited mobile network in China to China Unicom Sun Microsystems, Lucent and Siemens Top 50 Global Mobile Entertainment Chairman Emeritus of MEF Experiments with Charged, BomeiG, Mobizines Advisor and Mentor http://www.exiconglobal.com/about-us/
  • 3. 3
  • 4. 4 API Management Logistics for Apps Applica0on Promo0on Applica0on wholesale distribu0on Analy0cs & Tracking App Locker Applica0on Brief Builder Developer Resource Management http://www.exiconglobal.com/
  • 5. 5 Mobile is the biggest revoluGon in compuGng
  • 7. More Gme is spent in apps 7 than on all the web Source: ComScore, Flurry Analytics
  • 9. 9
  • 10. 10 SoMware is the New Rock’n’roll
  • 11. 11
  • 12. 12 APP = Music
  • 13. 13 DEVICE = Audience
  • 15. 15 API = Instrument
  • 16. 16 No Instrument = No Music
  • 17. 17 No API’s = No Apps
  • 18. 18
  • 19. 19
  • 20. 20
  • 21. 21
  • 22. 22
  • 23. 23
  • 24. 24 (Marketing + IT budgets) x 20% = D&D = 50% Global + 50% Local IT Budget Marketing Budget D&D 20% 50% Global 50% Local Development & Deployment
  • 25. 25 Cu
  • 26. 26 80% Fail Rate • • •
  • 27. 27 Focus, Manage your Eme. You’ll be doing everything
  • 28. 28
  • 29. 29 Small & fast
  • 30. 30 It’s all about ExecuEon
  • 31. 31 VC’s REALLY like unfair advantage
  • 32. 32 It’s tough, there’s always a curveball, but when you get into the “zone” and it takes the pressure to get you there. It’s not how you fall, but how you get up
  • 33. Whilst we are all optimists, it’s best to prepare for the worst 33
  • 34. 34 It’s a small world and word travels
  • 35. Find your path to revenue, it comes with trial and error but push it 35 The art of finding the maximal intersecEon of mutual need “Heidi Roizen”
  • 36. 36
  • 37. 37 Hire for culture and energy with a hunger to learn and passion Don’t hire from big companies nor for VC Hire smarter people, but it’s a balance between money and stage
  • 38. 38 You make a lot of decisions and you will make a lot of mistakes, just don’t make the same mistakes twice You’re learning on the fly.
  • 39. Average life of a start up is 14 years to exit so it’s not a sprint, and it will 39 get tough, but when the going gets tough and you get through it something good will come out of it
  • 40. You’re the best person to be selling the company. It’s your dream vision and passion No one is thinking about you which is good and bad 40
  • 41. 41 ADAPT OR DIE “It is not the strongest species that survive, nor the most intelligent, but the ones most responsive to change.” Charles Darwin
  • 42. Tenacity Persistence Commitment DedicaGon 42 Passion Drive Immersion
  • 43. 43 Stefan Rust Founder & CEO | EXICON LogisEcs for your Apps E: stefan@exiconglobal.com www.exiconglobal.com