5. SP Services/Content Third-Party Services/ Content National Data Center/ Cloud/VHO National Data Center/ Cloud/VHO Next-Generation InternetNeeds Multi-directional Networking Access/ Agg Edge IP Core Inter Data-Center Inter Data-Center Regional Data Center/VSO Regional Data Center/VSO Business
6. IP Core Introducing CRS-3 = 3x CRS-1Powered by Cisco QuantumFlow Array processor IP Core Unmatched Scale 3x CRS-1 = CRS-3 = 322Tbps Unique Service Attributes 2x Intelligence (Core/IPv6 + Data Center/ Cloud) Unprecedented Savings 1x CRS Family Protecting Investments Foundation for the Next-Generation Internet
7. With 322Tbps, Cisco CRS-3 can… … download the entire printed collection of the Library of Congress in just a second … can deliver 1G to nearly every household in San Francisco … enable every man, woman, and child in China to make a video call, simultaneously … deliver all movies ever made in just 4 minutes
8. Intelligence for a changing internet Network Positioning System (NPS) Cloud VPNs for on-demand compute, storage, network needs Tight Linkages Between DC/Cloud and CRS-3
9. Tight Linkages Between DC/Cloud and Core Workload Increases Strain on DC Resources 1 1 Workload increase Internal Data Center Core
10. Tight Linkages Between DC/Cloud and Core Workload Increases Strain on DC Resources 1 NPS Locates Extra Resources Finds best compute and storage in the cloud Search resources 2 Internal Data Center Cloud Data Center 2 Cloud Data Center Cloud Data Center NPS Core
11. Tight Linkages Between DC/Cloud and Core Workload Increases Strain on DC Resources 1 NPS Locates Extra Resources Finds best compute and storage in the cloud 2 Internal Data Center Cloud Data Center Cloud Data Center Cloud Data Center Cloud VPN self-provision Network for Virtual Compute, Storage UCS + Nexus + CRS 3 Cloud VPN 3 Core
12. Tight Linkages Between DC/Cloud and Core Workload Increases Strain on DC Resources 1 4 Workload Balanced Workload increase NPS Locates Extra Resources Finds best compute and storage in the cloud 2 Internal Data Center Cloud Data Center Cloud Data Center Cloud Data Center Cloud VPN self-provision Network for Virtual Compute, Storage UCS + Nexus + CRS 3 Core Workload Balanced DC Services System alleviates resource strain 4 ‘Pay-as-you-go’ for compute, storage, network
13. “We are entering the next stage of global communication and entertainment services and applications, which requires a new set of advanced Internet networking technologies” Keith Cambron, President and CEO, AT&T Labs 13
14. Services Savings Scale Enabling You to Deliver3 x Scale, 2 x Services, 1 x CRS Family Begin the Transformation
Editor's Notes
How we consume information is rapidly changing The average user, in the course of their day spanning time across work and home ,typically Watches content from netflix , hulu or youtubeUses their smartphones just to check email or watch videosAttends a few meetings on TelepresenceAnd competes in a game on say a playstation with a friend across town over the internetIn the near future, 3D programming such as Avatar on 3DTV and the proliferation of tablet pc’s, e-book readers etc will be the normReference - (Contact Srivatsan Desikan with questions)Media StreamingAssume 2 hrs/day of media player usageMonthly = 2 *30 * 60 * 60 * 750(per CLUE for Online Video Streaming) = 162 GBHDTV, 3DTVAssume 4 hrs/day of TV usageMonthly = 4 *30 * 60 * 60 * 30000(per CLUE for Next Gen MPEG 2 HD) = 12.96 TBSmart PhonesBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Quoted as Superphones in the articleMonthly = 560 MBTablets/eBooksBusinessweek , ‘The Truth about Bandwidth’, Feb 15,2010Monthly = 1000 MBTelepresence per roomAssume 2 hrs/day of usage per userMonthly = 2 *22 * 60 * 60 * 13000(per CLUE for Online Video Streaming) = 2 TBOnline GamingAssume 2 hrs/day of usageMonthly = 2 *30 * 60 * 60 * 210(per CLUE for Online Video Streaming) = 45.36 GBTOTAL = 15.208 Tb/mth/user
Whats even more interesting is that The Traffic Mix will dramatically shift by 2013About 90 percent of consumer traffic will be video.Mobile traffic will see 6500% Growth – powered by 5.6 Billion devices worldwideDC to DC traffic driven by Cloud will emerge as a strong growth area growing 300% by 2013
To get an idea of what 322 Tbps is here are some examplesWith 322 Tbps, Cisco CRS-3 can …
We have doubled the intelligence to power the needs being put up by Video and cloud trendsThis intelligence is made possible by the new QuantunFlowArray chipset. This chipset gives the CRS-3 two new capabilitiesNetwork positioning system for context aware routingCloudVPN’s to power Infrastructure as a Service models
Let’s explore what NPS and Cloud VPN can do through an exampleLet’s say, a big company does payroll processing at the end of the month. In these cases, there’s going to be a temporary need for more compute capacity.Normally, this kind of provisioning requires manual intervention.
However, using business rules, a cloud-aware CRS-3 can automatically request additional capacity from the data centers. . .The NPS identifies the datacenter with available capacity
And the Cloud VPN capability automatically provisions VPNs, identify SLAs and manages security as the additional data center is brought on board.
With NPS and ClouVPS, the CRS3 has the intelligence to automatically route services and handle IAAS requests on the fly