2. What is Mobile Commerce?
• You all know about the e-Commerce, which
means you can buy things online without
going to shop. Any business activity
conducted over a wireless
• So e-Commerce has become necessary for
any business to get good sales over internet.
• Now a days, mobile companies invent’s new
smart phones day by day.
• So user can get all the information online on
their cell phones.
3. Mobile commerce from the
Customer‘s point of view
• The customer wants to access information,
goods and services any time and in any place
on his mobile device.
• He can use his mobile device to purchase
tickets for events or public transport, pay for
parking, download content and even order
books and CDs.
• He should be offered appropriate payment
methods. They can range from secure mobile
micropayment to service subscriptions.
4. Mobile commerce from the Provider‘s
point of view
• The future development of the mobile
telecommunication sector is heading more and more
towards value-added services. Analysts forecast that
soon half of mobile operators‘ revenue will be earned
through mobile commerce.
• Consequently operators as well as third party
providers will focus on value-added-services. To
enable mobile services, providers with expertise on
different sectors will have to cooperate.
• Innovative service scenarios will be needed that meet
the customer‘s expectations and business models
that satisfy all partners involved.
Mobile Commerce Services were first
delivered in 1997, when the first two mobile-phone
enabled Coca Cola vending machines
were installed in Finland.
Since the launch of the iPhone, mobile
Commerce has moved away from SMS
systems and into actual applications. (Mobile
Commerce is Exploding)
6. Anywhere, Anytime Applications of Mobile
• M-commerce devices are ideal for accessing
personal information and receiving targeted
messages for a particular consumer
• Through m-commerce, companies can
establish one-to-one marketing relationships
with individual consumers anytime and
• The most successful m-commerce
applications suit local conditions and people’s
habits and preferences
• Examples: banking, stock trading, information
services, retail, advertisements
7. M-Commerce Overtakes E-Commerce
• Accessibility ( anytime on-the-go)
• Localization ( anywhere)
• Easy Connectivity
• Personalization ( your personal device)
• Innovation :Can create new business opportunity
to reach and attract customers.
8. Applications of M-Commerce
• Mobile Money Transfer
• Mobile ATM
• Mobile Ticketing
• Mobile vouchers, coupons ,loyalty cards
• Mobile Banking
• Mobile brokerage
• Mobile Browsing
• Mobile Purchases
• Mobile marketing and advertising
• And still counting….
9. Early content and applications have all been geared around information
delivery but as time moves on the accent will be on revenue generation.
• Short Messaging
• Multimedia Messaging
• Unified Messaging
• Chat rooms
• Video - conferencing
• Booking & reservations
• Mobile wallet
• Mobile purse
• City guides
• Directory Services
• Traffic and weather
• Corporate information
• Market data
10. Electronic and Mobile Commerce
Many B2B, B2C, C2C, and m-commerce
applications are being used in:
– Retail and wholesale
– Investment and finance
– Auction arenas
11. Mobile Financial Applications
• Wireless Electronic Payment Systems
– Wireless Wallets
m-wallet (mobile wallet)
Technologies that enable cardholders to make
purchases with a single click from their wireless
• Wireless Bill Payments
– A number of companies now provide the option
of paying bills directly from a cell phone
12. Mobile Shopping, Advertising,
and Content Provision
– An increasing number of online vendors allow
customers to shop from wireless devices
– Enables customers to use cell phones or
wireless PDAs to:
• Perform quick searches
• Compare prices
• Use a shopping cart
• View the status of their order
13. Mobile Shopping, Advertising, and Content Provision….
– Marketers send user-specific advertising messages to
– Location-sensitive advertising informs buyers about shops,
malls, and restaurants close to where the mobile device
owner is located
A customer interaction channel that aggregates content
and services for mobile users
– Comparison shopping using Internet capable phones
• Enhanced customer service improved access to data for
14. B2B M-Commerce and Supply Chain Management
Use of wireless communication to share information
along the supply chain and to collaborate with
partners. By integrating the mobile computing
device into supply chain communications, it is
– Make mobile reservations of goods
– Remotely check availability of a particular item in the
– Order a customized product from the manufacturing
– Provide secure access to confidential financial data
from a management information system
15. Mobile Payment for M-Commerce
Mobile Payment can be offered as a stand-alone
•Mobile Payment could also be an important
enabling service for other m-commerce services
(e.g. mobile ticketing, shopping, gambling…) :
– It could improve user acceptance by making the
services more secure and user-friendly.
– In many cases offering mobile payment methods
is the only chance the service providers have to
gain revenue from an m-commerce service.
16. Mobile Payment for M-Commerce....
• the consumer must be informed of:
– what is being bought, and
– how much to pay
– options to pay;
• the payment must be made
• payments must be traceable.
17. Mobile Payment for M-Commerce....
a larger selection of merchants with whom they can
a more consistent payment interface when making
the purchase with multiple payment schemes, like:
• Credit Card payment
• Bank Account/Debit Card Payment
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits:
• to offer a consistent payment interface to consumer
18. Advantages of Mobile Commerce
This m-Commerce is beneficial for both type of
businesses large scale and small scale.
The mobile users increase day by day, so
through mCommerce your business gets
large and growing market place for wild range
of goods and services.
19. Advantages of Mobile Commerce….
1. Cover wild distance: Mobile is the only
technology which is now become necessary
for any person in social and business life
So, it is easy to reach users through m-
2. Consumer deals: As more users use m-
Commerce, there are lots of companies use
m- Commerce site to reach them by giving
different and better deals in comparison of
20. Advantages of Mobile Commerce….
4. Savings : Companies try to reach to the
consumer directly through mCommerce, so
users have no need to go far to the store
physically and at the end it saves user’s time
5. Easy to use : There is no need of skilled
Buyers can have look thousands of items on
their cell phones and there is no need of
online checkout process.
21. Disadvantages of Mobile Commerce
Every invention has its own merits and
demerits. It is applicable in this mCommerce
1. Smart phone limitation: Mobile has no big
screen like desktop or laptops, so sometimes
users tired to navigate more and more to
choose just one item from thousands. It
affects shopping rates.
22. 2. Habituate: Every new technology has some
problem at the starting phase. Here mCommerce
is new application, so sometimes people avoid to
change which are rapidly change.
As they are habituate to buy products from
3. Risk factor: Each business has its own risk.
Same Moblie commerce is the growing field and a
lot of investment in this field is become risky.
23. 4. Connectivity: Mobile commerce needs high
speed connectivity of 3G.
Otherwise it is become hectic for user to go through
entire product purchase process.
5. Limited capacities: Short battery lifetime.
6. Security Issues- Malicious Code, Transaction
Security, Wireless Communication, Physical
Security of Mobile Devices, Ease of Use