Frost & Sullivan provides customer research capabilities to organizations across various industries through its Customer Research division. The division collects applicable customer data to help clients with marketing efforts, rebranding, and new products/services. It employs quantitative and qualitative methods, analytics, and customized studies to assess customers, markets and develop solutions for strategic planning, branding, product development, and more. Frost & Sullivan also conducts surveys to evaluate clients' growth strategies and identify best practices.

1. An Overview of Customer Research Capabilities Offered by Frost & Sullivan
By Krishna Srinivasan, Frost & Sullivan Global President and Senior Board Member
International growth consultancy Frost & Sullivan works with organizations in all different markets,
providing them access to resources ranging from executive management training and best practices
information to customer data and technical research. The company†™s comprehensive research
services extend to businesses operating in 10 different industries, including automotive and
transportation, energy and power systems, and health care. Frost & Sullivan focuses its data and industry
analysis on eight unique areas, including customer research.
Frost & Sullivan†™s Customer Research unit provides clients with applicable data about the customers
who use their products or services, which the client can in turn apply toward marketing efforts,
rebranding, and other initiatives. The globally positioned division maintains expertise in generating ideas
for revenue streams, such as new services and products, and methods for bringing these solutions to
market. In addition, the Customer Research group possesses the capabilities to provide companies with
snapshots of their ranks within respective industries.
The Frost & Sullivan Customer Research division†™s solutions encompass a number of approaches,
including strategic planning, brand and category development, new product integration, advertising and
marketing evaluation, and market structure analysis. Analysts determine what solutions would work best
for clients by employing quantitative and qualitative research methods, analytics, and customized studies
to assess customer bases, the market, and other factors. To receive feedback on the growth strategies
executed by Frost & Sullivan, the consultancy relies on its Competitive Benchmarking Services (CBS)
Choice Survey Program. This program identifies and awards those organizations, services, and
processes deemed the best in their respective fields.