B2 B Marketing And Lead Generation Services For Technology Companies By Market Xpander Dec 2011
1. 1
B2B Marketing and Lead
Generation Services
FOCUSED ON SERVING
TECHNOLOGY VENDORS
www.MarketXpander.com
2. 2
How can we help technology companies?
Create, Execute and Improve a marketing plan that
generates steady stream of high quality leads
Nurture & Manage Leads and turn them over when
they are sales ready
Assist in recruiting the right channel partners across
geographies
Call on existing clients and sell renewals and upgrades
Handle the technology and data that is required to
automate marketing & sales
3. 3
Services & Outcomes
Lead Generation Teleprospecting
Increasing the lead volume and Increase Number of Qualified
Content Development
strengthen the sales pipeline Leads generated every month
E-mail Marketing
Increase in Lead to Customer
Lead Generation through
Improving the lead quality ` conversion ratio
Social Media
Increased sales productivity
Lead Generation through
Organic and Paid Search
Channel Development Partners recruited in specific
Recruiting right, productive Partners Partner Recruitment geography with specific profile as
per agreed target.
Lead Management & Nurturing Increased conversion of enquiries
Handling inquiries, qualification and Lead Qualification to leads
preventing leakage Marketing Automation Increase Number of Qualified
Implementation Leads generated every month
Increased sales productivity
Support Farming
Inside Sales to existing Renewals
clients Upgrades
5. 5
Engagement Steps
Client Plan and
Discovery Define
Establish Execute,
Strategy Measure,
Improve
4-6 weeks
6. 6
Client Discovery
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
Understanding revenue model
Learn about your customers, value proposition
Your customers’ buying process; buyers, influencers, users
Current sales & marketing process; Org Structure
Analysis of historical sales & marketing results
(Optional)Plan and execute a Pilot Project for 2-4 weeks to
‘test waters’ and establish reliable framework for Execution
7. 7
Establish Strategy
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
Learn Client’s business plan & marketing budgets
Explore Client’s marketing strategies
Scope out MarketXpander’s possible contribution
List key metrics that MarketXpander will be responsible for
Audience -> Needs -> Message -> Delivery
8. 8
Plan and Define
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
Process Definition and implementation roadmap
Create detailed execution plan
Agree on ground rules and governance
Develop in-depth training plan for team members
Set up Technology Infrastructure – CRM and Marketing
Automation
9. 9
Execute, Measure & Improve
Execute,
Client Establish Plan and
Measure,
Discovery Strategy Define
Improve
Team Building & Training
Prospect Data Discovery & development
Create and Execute Marketing Campaigns
Response Handling
Weekly Reports
Measure and Improve
10. 10
Team and Pricing Model
• Lead Generation & Inside
Sales Professionals
• Content Writers
• Technical Resources
• Market Researchers
Pay for Performance & Effort
Base Fees for Effort
Fees for outcomes signed up by MarketXpander
11. 11
Why MarketXpander?
Our services blend the right strategy, sales talent,
process and technology
◦ Strategy = Segmentation + Need Analysis + Messaging + Delivery
◦ Sales Talent = right people + training
◦ Process = well defined process + aligning to specific client needs
+ governance
◦ Technology = CRM + marketing automation + analytics +
automated web research
We sign-up for delivering sales results
Cost Benefits attributed to global service delivery
12. 12
About MarketXpander
B2B Marketing Services Company providing lead
generation, lead nurturing, channel development and
marketing automation services
Generate sales outcomes for our clients by applying
technology, industrialization of processes and
exceptional sales talent.
Customers in US and India – ISVs, SaaS companies and
System Integrators
Service Delivery based in Bangalore, India
www.MarketXpander.com
Write to: Nilesh Patel (nilesh@marketxpander.com), CEO.