SlideShare a Scribd company logo
1 of 16
Social Media Week 2011 The Inner Workings: Social Media Success Through Coordinated Staffing #smwnypl2
The Panel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Johannes Neuer (@johannesneuer), eCommunications Manager The New York Public Library (@nypl) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf)
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) Twitter.com/aaknopf
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf)
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) ,[object Object],[object Object],[object Object],[object Object],Facebook.com/alfredknopf
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) AAKnopf.Tumblr.com
Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) What’s next?
Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation)
Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation) ,[object Object],[object Object],[object Object],[object Object]
Paul Michaud (@EHandNYC), Senior Vice President of Social Media Citi (@citi) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More Related Content

What's hot

Raising Visibility of Your Project
Raising Visibility of Your ProjectRaising Visibility of Your Project
Raising Visibility of Your Project
KDMC
 
The Social Mind vs The SEO Mind
The Social Mind vs The SEO MindThe Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
Jennifer Lopez
 
2014 Newsmaker Presentation
2014 Newsmaker Presentation2014 Newsmaker Presentation
2014 Newsmaker Presentation
April_west
 

What's hot (20)

Using Social Media To Get Better Search Engine
Using Social Media To Get Better Search EngineUsing Social Media To Get Better Search Engine
Using Social Media To Get Better Search Engine
 
How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)How to Make Your Business Irresistible Online and Offline (Part 2)
How to Make Your Business Irresistible Online and Offline (Part 2)
 
Pubcon Austin: Finding and Reaching The Influencers
Pubcon Austin: Finding and Reaching The InfluencersPubcon Austin: Finding and Reaching The Influencers
Pubcon Austin: Finding and Reaching The Influencers
 
Raising Visibility of Your Project
Raising Visibility of Your ProjectRaising Visibility of Your Project
Raising Visibility of Your Project
 
How Important are Facebook Likes for Search?
How Important are Facebook Likes for Search?How Important are Facebook Likes for Search?
How Important are Facebook Likes for Search?
 
Social SEO guide
Social SEO guideSocial SEO guide
Social SEO guide
 
The Power of Visual Content - State of Search
The Power of Visual Content - State of SearchThe Power of Visual Content - State of Search
The Power of Visual Content - State of Search
 
How We Create Epic Stories in Marketing
How We Create Epic Stories in MarketingHow We Create Epic Stories in Marketing
How We Create Epic Stories in Marketing
 
5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog Post5 Ways to Endlessly Tweet Your Blog Post
5 Ways to Endlessly Tweet Your Blog Post
 
Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between Social Media Audits, Strategy & Everything In-between
Social Media Audits, Strategy & Everything In-between
 
SMX Social Media 2011 Scottsdale AZ by Mat Siltala
SMX Social Media 2011 Scottsdale AZ by Mat SiltalaSMX Social Media 2011 Scottsdale AZ by Mat Siltala
SMX Social Media 2011 Scottsdale AZ by Mat Siltala
 
The Social Mind vs The SEO Mind
The Social Mind vs The SEO MindThe Social Mind vs The SEO Mind
The Social Mind vs The SEO Mind
 
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
The 5-Minute SEO Playbook (Mom 2.0 Summit 2016)
 
4 Facebook Marketing Tactics You Should be Using
4 Facebook Marketing Tactics You Should be Using4 Facebook Marketing Tactics You Should be Using
4 Facebook Marketing Tactics You Should be Using
 
Push Your Content to the Next Level
Push Your Content to the Next LevelPush Your Content to the Next Level
Push Your Content to the Next Level
 
How Do Social Media & Search Intersect
How Do Social Media & Search Intersect How Do Social Media & Search Intersect
How Do Social Media & Search Intersect
 
M profs kit_pinterest_hf197[1]
M profs kit_pinterest_hf197[1]M profs kit_pinterest_hf197[1]
M profs kit_pinterest_hf197[1]
 
Getting the Google Search results you want
Getting the Google Search results you wantGetting the Google Search results you want
Getting the Google Search results you want
 
Plan, Activate, and Measure Your Content Strategy
Plan, Activate, and Measure Your Content StrategyPlan, Activate, and Measure Your Content Strategy
Plan, Activate, and Measure Your Content Strategy
 
2014 Newsmaker Presentation
2014 Newsmaker Presentation2014 Newsmaker Presentation
2014 Newsmaker Presentation
 

Viewers also liked

MITOLOGIA: ELS DÉUS OLÍMPICS
MITOLOGIA: ELS DÉUS OLÍMPICSMITOLOGIA: ELS DÉUS OLÍMPICS
MITOLOGIA: ELS DÉUS OLÍMPICS
FUPAR
 
Catalogo Mobiliário
Catalogo MobiliárioCatalogo Mobiliário
Catalogo Mobiliário
Lumatek
 
Understanding Fractures
Understanding FracturesUnderstanding Fractures
Understanding Fractures
guest4334a9
 
Hurricane Katrina Part 2
Hurricane Katrina Part 2Hurricane Katrina Part 2
Hurricane Katrina Part 2
Paul Melton
 
My Life !Rachel
My Life !RachelMy Life !Rachel
My Life !Rachel
Asumh
 
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
New England Direct Marketing Association
 
Thesimplelife(1)
Thesimplelife(1)Thesimplelife(1)
Thesimplelife(1)
Paul Melton
 
Host University And Advisor Ppt2
Host University And Advisor Ppt2Host University And Advisor Ppt2
Host University And Advisor Ppt2
IREX
 

Viewers also liked (20)

Incredable india...
Incredable india...Incredable india...
Incredable india...
 
Edu 2.0
Edu 2.0Edu 2.0
Edu 2.0
 
MITOLOGIA: ELS DÉUS OLÍMPICS
MITOLOGIA: ELS DÉUS OLÍMPICSMITOLOGIA: ELS DÉUS OLÍMPICS
MITOLOGIA: ELS DÉUS OLÍMPICS
 
Razzismo
RazzismoRazzismo
Razzismo
 
Catalogo Mobiliário
Catalogo MobiliárioCatalogo Mobiliário
Catalogo Mobiliário
 
Understanding Fractures
Understanding FracturesUnderstanding Fractures
Understanding Fractures
 
Hurricane Katrina Part 2
Hurricane Katrina Part 2Hurricane Katrina Part 2
Hurricane Katrina Part 2
 
Debt Dr Introduction
Debt Dr IntroductionDebt Dr Introduction
Debt Dr Introduction
 
Developing the platform “My Great Company” for information technology entrepr...
Developing the platform “My Great Company” for information technology entrepr...Developing the platform “My Great Company” for information technology entrepr...
Developing the platform “My Great Company” for information technology entrepr...
 
My Life !Rachel
My Life !RachelMy Life !Rachel
My Life !Rachel
 
Youth Olympic
Youth OlympicYouth Olympic
Youth Olympic
 
Leehom Wang
Leehom WangLeehom Wang
Leehom Wang
 
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
MTech13: "The Power of Marketing Automation in an Inbound World" - Nick Salva...
 
Голос Галактики
Голос ГалактикиГолос Галактики
Голос Галактики
 
F4 Lentine
F4 LentineF4 Lentine
F4 Lentine
 
Thesimplelife(1)
Thesimplelife(1)Thesimplelife(1)
Thesimplelife(1)
 
Host University And Advisor Ppt2
Host University And Advisor Ppt2Host University And Advisor Ppt2
Host University And Advisor Ppt2
 
Downtown Ferndale Property Tour
Downtown Ferndale Property TourDowntown Ferndale Property Tour
Downtown Ferndale Property Tour
 
Espo Engineering Brochure
Espo Engineering BrochureEspo Engineering Brochure
Espo Engineering Brochure
 
AIGA Portland Sustainability Initiative
AIGA Portland Sustainability InitiativeAIGA Portland Sustainability Initiative
AIGA Portland Sustainability Initiative
 

Similar to Social Media Week New York 2011: Inner Workings Panel

UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1
SocialMediaUCLA
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-Profits
Mike Schaffer
 

Similar to Social Media Week New York 2011: Inner Workings Panel (20)

LLS in Social Media
LLS in Social MediaLLS in Social Media
LLS in Social Media
 
EUPATI webinar - Social Media Tactics by untold
EUPATI webinar - Social Media Tactics by untoldEUPATI webinar - Social Media Tactics by untold
EUPATI webinar - Social Media Tactics by untold
 
Social Media Marketing Approaches Outcomes
Social Media Marketing Approaches OutcomesSocial Media Marketing Approaches Outcomes
Social Media Marketing Approaches Outcomes
 
Social Media Marketing Approaches & Outcomes
Social Media Marketing Approaches & OutcomesSocial Media Marketing Approaches & Outcomes
Social Media Marketing Approaches & Outcomes
 
Social Media Workshop
Social Media WorkshopSocial Media Workshop
Social Media Workshop
 
Social Media: high-level highlights
Social Media: high-level highlightsSocial Media: high-level highlights
Social Media: high-level highlights
 
Social Media Hu J Term - Heather Schoegler
Social Media Hu J Term - Heather SchoeglerSocial Media Hu J Term - Heather Schoegler
Social Media Hu J Term - Heather Schoegler
 
UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1UCLA X469.21 SPRING '15 WEEK 1
UCLA X469.21 SPRING '15 WEEK 1
 
Starbucks: Project 1: Social Media Strategy
Starbucks: Project 1: Social Media StrategyStarbucks: Project 1: Social Media Strategy
Starbucks: Project 1: Social Media Strategy
 
Starbucks: Project 1: Social Media Stratgey
Starbucks: Project 1: Social Media StratgeyStarbucks: Project 1: Social Media Stratgey
Starbucks: Project 1: Social Media Stratgey
 
Marketing Academic Libraries
Marketing Academic LibrariesMarketing Academic Libraries
Marketing Academic Libraries
 
Social Seminar 230310 Final As2
Social Seminar 230310 Final As2Social Seminar 230310 Final As2
Social Seminar 230310 Final As2
 
Red Sox Social Media Strategy
Red Sox Social Media StrategyRed Sox Social Media Strategy
Red Sox Social Media Strategy
 
Social Media Strategy- Community Weatherization Coalition
Social Media Strategy- Community Weatherization CoalitionSocial Media Strategy- Community Weatherization Coalition
Social Media Strategy- Community Weatherization Coalition
 
Kennedy smith project 1
Kennedy smith project 1 Kennedy smith project 1
Kennedy smith project 1
 
Social Media Integration for Non-Profits
Social Media Integration for Non-ProfitsSocial Media Integration for Non-Profits
Social Media Integration for Non-Profits
 
Social Media 101 Webinar
Social Media 101 WebinarSocial Media 101 Webinar
Social Media 101 Webinar
 
Social Media Strategy - The National FFA Organization
Social Media Strategy - The National FFA OrganizationSocial Media Strategy - The National FFA Organization
Social Media Strategy - The National FFA Organization
 
Become a Facebook Rock Star: Network for Good Webinar
Become a Facebook Rock Star: Network for Good WebinarBecome a Facebook Rock Star: Network for Good Webinar
Become a Facebook Rock Star: Network for Good Webinar
 
Social Media Strategy Project One, "Abscronfit"
Social Media Strategy Project One, "Abscronfit"Social Media Strategy Project One, "Abscronfit"
Social Media Strategy Project One, "Abscronfit"
 

More from Susan Halligan

Susan Halligan Social Media Week 2012 Interview
Susan Halligan Social Media Week 2012 Interview Susan Halligan Social Media Week 2012 Interview
Susan Halligan Social Media Week 2012 Interview
Susan Halligan
 

More from Susan Halligan (8)

Media APP Summit Non-Profits
Media APP Summit Non-ProfitsMedia APP Summit Non-Profits
Media APP Summit Non-Profits
 
How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Art...
How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Art...How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Art...
How Museums use Niche Networks for Content Marketing, #LikeableU Cultural Art...
 
SMWNYC 2012 Literature Unbound: Radical Strategies for Social Literature
SMWNYC 2012 Literature Unbound: Radical Strategies for Social LiteratureSMWNYC 2012 Literature Unbound: Radical Strategies for Social Literature
SMWNYC 2012 Literature Unbound: Radical Strategies for Social Literature
 
Susan Halligan Social Media Week 2012 Interview
Susan Halligan Social Media Week 2012 Interview Susan Halligan Social Media Week 2012 Interview
Susan Halligan Social Media Week 2012 Interview
 
AMA Digital Marketing Day
AMA Digital Marketing DayAMA Digital Marketing Day
AMA Digital Marketing Day
 
AMA Digital Marketing Day, November 10, 2011
AMA Digital Marketing Day, November 10, 2011AMA Digital Marketing Day, November 10, 2011
AMA Digital Marketing Day, November 10, 2011
 
HootSuite NYPL Case Study
HootSuite NYPL Case StudyHootSuite NYPL Case Study
HootSuite NYPL Case Study
 
HJC Social Media Webinar Full (Final)
HJC Social Media Webinar   Full (Final)HJC Social Media Webinar   Full (Final)
HJC Social Media Webinar Full (Final)
 

Recently uploaded

Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 

Recently uploaded (20)

ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
Vector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptxVector Search -An Introduction in Oracle Database 23ai.pptx
Vector Search -An Introduction in Oracle Database 23ai.pptx
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot ModelMcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Mcleodganj Call Girls 🥰 8617370543 Service Offer VIP Hot Model
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...Apidays New York 2024 - The value of a flexible API Management solution for O...
Apidays New York 2024 - The value of a flexible API Management solution for O...
 
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data DiscoveryTrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Exploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with MilvusExploring Multimodal Embeddings with Milvus
Exploring Multimodal Embeddings with Milvus
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 

Social Media Week New York 2011: Inner Workings Panel

  • 1. Social Media Week 2011 The Inner Workings: Social Media Success Through Coordinated Staffing #smwnypl2
  • 2.
  • 3.
  • 4.
  • 5. Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf)
  • 6. Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) Twitter.com/aaknopf
  • 7. Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf)
  • 8.
  • 9. Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) AAKnopf.Tumblr.com
  • 10. Mary Buckley (@mkbuck), Associate Manager of Advertising and Promotions Pamela Cortland (@pamml), Associate Marketing Manager Alfred A. Knopf Publishers (@aaknopf) What’s next?
  • 11.
  • 12.
  • 13.
  • 14. Jed Carlson (@jedcarlson), Chief Operating Officer ReverbNation (@ReverbNation)
  • 15.
  • 16.