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Using Twitter as a
Postgraduate Researcher
#tgsfridays
@bioSimonUoB
Simon Bishop,
Doctoral Researcher,
School of Biosciences
#tgsfridays Menu
• What is Social Media/Twitter?
• Why use Social Media?
• How to use Twitter
• What’s in it for me?
Using Twitter as a Postgraduate Researcher
What is Twitter?
• Twitter is a short messaging service where users ‘tweet’ short
messages of up to 140 characters
(including letters, numbers, spaces, symbols and links)
• Twitter is everybody online talking; and you can take part.
What is Twitter?
Link ‘shortening’ services redirect long URLs
• Tweets appear in chronological order on a user’s timeline
http://twitter.com/PlanAustralia
• And on a follower’s timeline
#hashtags
• A way to group conversations
• Twitter follows everybody using
the hashtag in real time
• Often used for TV programmes
#hashtags
• Hashtags encourage discussion
• Anybody can join in, anywhere, live
• Great for conferences:
– synopses of talks as they happen allow anyone around the world to join in
with the debate
– live tweeting provides a record of talks for both speaker and listener
– live tweeting aids understanding by forcing you to summarise succinctly
– makes it much easier to find similar tweeters/academics in your own field
• Some examples:
– #TeamGB
– #PrehistoricAutopsy
– #PhDchat
– #neurofly2013
Why use social media?
• Taxpayer money funds research: It’s your responsibility to talk
about your work
• If you’re not out there talking, nobody will know about your
work
• The best person to explain your research is you
• Funding often now requires evidence of outreach
• There is a knowledge and trust divide between scientists and
the public which we, as researchers, need to bridge
“Trust is not about information; it’s about
dialogue and transparency*”
*Managing the Trust Portfolio: Science Public Relations and Social Responsibility – Borchelt, Friedman & Holland, 2010
• Social media is an excellent tool for
– public engagement
– sharing of literature and ideas
– debate
– data and idea collection
• Keep up to date – news, papers, trends and
opinions
• Social media transcends cultural, geographical,
publication and professional barriers
• Networking opportunities are immense
• Exposure can help with funding and citations
(Twitter data can be quantified)
Using Twitter for public engagement
Using Twitter to gather opinions
How to use Twitter (part 1)
Using Twitter as a Postgraduate Researcher
Points to remember, part 1
• Whatever you post, imagine that it
WILL be read by:
– Your family
– Your boss
– Your competitor
• Always consider your audience, the
limitations of that audience, and your
online profile
Points to remember, part 2
• Be sensible, this is the Internet
• Be aware of language issues and loss of
language subtlety
• Be aware of peak times and time zones
• Be polite and give credit
– HT, via, MT, RT
• Never post unpublished data or
confidential information. Ever. Not one
bit. No no.
tut tut.
How to use Twitter (part 2)
1. Create Impact
Exposure can help with
funding and citations
If you’re not out there talking,
nobody will know about your
work
Quantify your impact:
METRICS
Using Twitter to create impact
2. Attend conferences from afar
3. Crowdsourcing
• “I asked on Twitter if
anyone had experienced
any outrageous sexism
recently, and whilst I was
expecting quite a few,
amusingly stereotyped
clangers, I wasn’t
expecting the deluge that
started 30 seconds after I
inquired, and which
carried on for nearly four
days afterwards.”
4a. Datamining
“Reading the Riots”
• Collaboration between
Twitter, the Guardian and
the LSE
• Twitter donated 2.65
million tweets
• Looking for patterns,
underlying reasons for the
riots, and the roles of
individuals in spreading
information (real and
erroneous) about the riots
http://www.guardian.co.uk/uk/series/reading-the-riots
http://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter
4b. Policy and Response
“#qldfloods and @QPSMedia:
Crisis Communication on
Twitter in the 2011 South East
Queensland Floods”
• Analysed Tweet data,
focusing on use of Twitter
by Queensland Police
Service during crisis using
#qldfloods
• New research area into how
social media is impacting
our lives
• Implications in psychology,
IT and social sciences
Arc Centre for Creative Industries and Innovation (CCI) http://cci.edu.au/floodsreport.pdf
Trendrr
Software for analysing
Twitter trends, traffic and
discussion
The Discovery of the
Higgs Boson, as discussed
on Twitter
Antonio Lima,
PhD,
College of Engineering
and Physical Sciences,
University of Birmingham
5. Keep up to date
• Follow the people in your field
• Share links to articles;
receive suggestions in return
• Follow journals and journalists
• See what people are talking about in
your discipline
6. Debate
#
7. Inspiration
Final thoughts
Social media is just like conversation, but it is:
academic conversation
cultural conversation
topical conversation
and useful conversation
that anybody can hear, anywhere.
You have time to join in – use it to your advantage
Twitter guide for academics:
http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter-
guide/
Social media for scientists:
http://blogs.scientificamerican.com/science-
sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/
Using Twitter as a research tool:
http://placevalues.org/2012/02/03/using-twitter-as-a-research-
tool/
Analysing Twitter data:
http://theplan.co.uk/cleaning-up-twitter-data-in-excel-for-
analysis/
Handbook of Social Media for Researchers and Supervisors (VITAE)
http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_
University_Social_Media_Handbook_2012.pdf
Thanks to @UoBGradSchool, @unibirmingham,
@AnneOsterrieder, @DrJPritchard, @EmergencyPuppy

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Using Twitter as a Postgraduate Researcher

  • 1. Using Twitter as a Postgraduate Researcher #tgsfridays @bioSimonUoB Simon Bishop, Doctoral Researcher, School of Biosciences
  • 2. #tgsfridays Menu • What is Social Media/Twitter? • Why use Social Media? • How to use Twitter • What’s in it for me?
  • 5. • Twitter is a short messaging service where users ‘tweet’ short messages of up to 140 characters (including letters, numbers, spaces, symbols and links) • Twitter is everybody online talking; and you can take part.
  • 6. What is Twitter? Link ‘shortening’ services redirect long URLs
  • 7. • Tweets appear in chronological order on a user’s timeline http://twitter.com/PlanAustralia
  • 8. • And on a follower’s timeline
  • 9. #hashtags • A way to group conversations • Twitter follows everybody using the hashtag in real time • Often used for TV programmes
  • 10. #hashtags • Hashtags encourage discussion • Anybody can join in, anywhere, live • Great for conferences: – synopses of talks as they happen allow anyone around the world to join in with the debate – live tweeting provides a record of talks for both speaker and listener – live tweeting aids understanding by forcing you to summarise succinctly – makes it much easier to find similar tweeters/academics in your own field • Some examples: – #TeamGB – #PrehistoricAutopsy – #PhDchat – #neurofly2013
  • 11. Why use social media?
  • 12. • Taxpayer money funds research: It’s your responsibility to talk about your work • If you’re not out there talking, nobody will know about your work • The best person to explain your research is you • Funding often now requires evidence of outreach • There is a knowledge and trust divide between scientists and the public which we, as researchers, need to bridge “Trust is not about information; it’s about dialogue and transparency*” *Managing the Trust Portfolio: Science Public Relations and Social Responsibility – Borchelt, Friedman & Holland, 2010
  • 13. • Social media is an excellent tool for – public engagement – sharing of literature and ideas – debate – data and idea collection • Keep up to date – news, papers, trends and opinions • Social media transcends cultural, geographical, publication and professional barriers • Networking opportunities are immense • Exposure can help with funding and citations (Twitter data can be quantified)
  • 14. Using Twitter for public engagement
  • 15. Using Twitter to gather opinions
  • 16. How to use Twitter (part 1)
  • 18. Points to remember, part 1 • Whatever you post, imagine that it WILL be read by: – Your family – Your boss – Your competitor • Always consider your audience, the limitations of that audience, and your online profile
  • 19. Points to remember, part 2 • Be sensible, this is the Internet • Be aware of language issues and loss of language subtlety • Be aware of peak times and time zones • Be polite and give credit – HT, via, MT, RT • Never post unpublished data or confidential information. Ever. Not one bit. No no.
  • 21. How to use Twitter (part 2)
  • 22. 1. Create Impact Exposure can help with funding and citations If you’re not out there talking, nobody will know about your work
  • 24. Using Twitter to create impact
  • 26. 3. Crowdsourcing • “I asked on Twitter if anyone had experienced any outrageous sexism recently, and whilst I was expecting quite a few, amusingly stereotyped clangers, I wasn’t expecting the deluge that started 30 seconds after I inquired, and which carried on for nearly four days afterwards.”
  • 27. 4a. Datamining “Reading the Riots” • Collaboration between Twitter, the Guardian and the LSE • Twitter donated 2.65 million tweets • Looking for patterns, underlying reasons for the riots, and the roles of individuals in spreading information (real and erroneous) about the riots http://www.guardian.co.uk/uk/series/reading-the-riots http://www.guardian.co.uk/uk/interactive/2011/dec/07/london-riots-twitter
  • 28. 4b. Policy and Response “#qldfloods and @QPSMedia: Crisis Communication on Twitter in the 2011 South East Queensland Floods” • Analysed Tweet data, focusing on use of Twitter by Queensland Police Service during crisis using #qldfloods • New research area into how social media is impacting our lives • Implications in psychology, IT and social sciences Arc Centre for Creative Industries and Innovation (CCI) http://cci.edu.au/floodsreport.pdf
  • 29. Trendrr Software for analysing Twitter trends, traffic and discussion The Discovery of the Higgs Boson, as discussed on Twitter Antonio Lima, PhD, College of Engineering and Physical Sciences, University of Birmingham
  • 30. 5. Keep up to date • Follow the people in your field • Share links to articles; receive suggestions in return • Follow journals and journalists • See what people are talking about in your discipline
  • 33. Final thoughts Social media is just like conversation, but it is: academic conversation cultural conversation topical conversation and useful conversation that anybody can hear, anywhere. You have time to join in – use it to your advantage
  • 34. Twitter guide for academics: http://blogs.lse.ac.uk/impactofsocialsciences/2011/09/29/twitter- guide/ Social media for scientists: http://blogs.scientificamerican.com/science- sushi/2011/09/27/social-media-for-scientists-part-1-its-our-job/ Using Twitter as a research tool: http://placevalues.org/2012/02/03/using-twitter-as-a-research- tool/ Analysing Twitter data: http://theplan.co.uk/cleaning-up-twitter-data-in-excel-for- analysis/ Handbook of Social Media for Researchers and Supervisors (VITAE) http://www.vitae.ac.uk/CMS/files/upload/Vitae_Innovate_Open_ University_Social_Media_Handbook_2012.pdf Thanks to @UoBGradSchool, @unibirmingham, @AnneOsterrieder, @DrJPritchard, @EmergencyPuppy

Notas do Editor

  1. @bioSimonUoB – University of Birmingham account
  2. Social media is just a small part of social webMany different sites/tools have social element – something for everyone; don’t be daunted by gossip/superfluous stereotype of FacebookOther tools may be more useful for your research – e.g. photography, science discussion, video, ancestry…
  3. Up – plot does not give any indication of toneLikewise, explanation of Twitter does not give any indication of functionality
  4. Simple explanationBUT more than that. Conversation, recorded, searchable, accessible from anywhere
  5. Tweet. 140 characters. Link shortening. Click Tweet
  6. Appears on timeline in chronological orderAlso: follow – in followers timeline also; hashtags: group conversations; Sign In: PUBLIC
  7. Appear in timeline in chronological orderRT amplifies tweets outside of original tweeter’s list of followers, like Sharing on Facebook
  8. Hashtags – group conversations, live#dayofthegirl = PlanAustralia link
  9. Advantages ofhashtags
  10. If Twitter is one big conversation…
  11. Stick before carrot
  12. Focus on public engagement, data collection and exposure
  13. Example of good Twitter use
  14. Personal exampleSnapshot before real research use
  15. Snapshot of how it works and why you should be on it… need to know HOW to use it, and then WHAT’s IN IT FOR ME?
  16. GameTalk about week1. Friend 2. Boss 3. Competitor
  17. Warnings over… here’s the good stuff