10 insights on building a web product company (iWeekend Mumbai 2011)
- 1. 10 insights on starting a web product company Sahil Parikh Founder, DeskAway Author, The SaaS Edge
- 4. 3: Slim Team wear multiple hats dev, design, marketing, support
- 7. 6: WOM Online reduce CAC social media, SEO, email, blogs build an email list early-on
- 8. 7: Let others work for you build an affiliate program 1 to many is better than 1 to 1
- 9. 8: Metrics Matter beauty of a web business traffic to site, signups, conversions, churn, renewals etc.
- 10. 9: Hire your English teacher blog writing, help faqs, online community management, customer service and outreach
- 11. 10: Who loves you? Testimonials, stories, videos comfort visitors with success
- 12. the good stuff… Simon Sinek:How great leaders inspire action Michael Gerber: E-Myth