Socially Enterprising
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How to Use Social Media to Brand Yourself a Leader
- 1. Grow Social. Grow Your Business. How to Use Social Media to Brand Yourself a Leader Presented by: Tomeeka Farrington Principal/Founder, Spotlight Communications Center for Collaborative Leadership, UMass Boston Thursday, November 15, 2012 535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | spotlightcommunications.net
- 2. Grow Social. Grow Your Business. Social Media Revolution 535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | spotlightcommunications.net
- 3. Grow Social. Grow Your Business. Agenda I. Own Your Brand II. Use Social Media Strategically III. Social Media Management Tools IV. Create a Social Media Plan that Works for You V. Incorporate Social Media Into Your Workday 535 Albany St., Suite 200 | Boston, MA 02118 | t 617.423.0040 f 617.507.6137 | spotlightcommunications.net
- 4. I. Own Your Brand Step One: Become an Industry Thought leader • Gain as much industry experience possible. • Think like your buyers. • Consider market challenges and develop topics that answer them.
- 5. I. Own Your Brand Step Two: Get Your Name out There. • Blog • Podcast • Post online video • Write an eBook • Post on LinkedIn discussion boards • Host webinars
- 6. I. Own Your Brand Step Three: Network, Network, Network! • Network both online and offline. • Get to know other thought leaders. • Use collaborative elearning and social tools
- 7. I. Own Your Brand • Develop online collateral and marketing pieces that fit your companies marketing message.
- 8. II. Use Social Media Strategically Consider which social media tools will be most beneficial for your leadership brand: Social Networks: Monitoring Tools: Facebook Klout Twitter HootSuite Wordpress Seesmic Google+ Facebook Insights about.me TweetDeck LinkedIn WildFire YouTube Peer Index
- 9. • Share industry-related photos and posts that will capture your audience’s attention. • Create a Facebook brand page so that people can “like” your company rather than add you as of social network users a friend and see personal prefer to connect with information. brands using Facebook of marketers say that Facebook is important to their business Facebook accounts for 1 out of every 5 page views on the internet worldwide
- 10. • Publicize company information, campaigns • Follow thought leaders and and industry related news. industry executives to see • Use bit.ly to advertise blog posts and what is going on in your contests industry. • Participate in and host twitter chats to connect with people interested in topics within your industry. registered users of users are ages
- 11. Added million new users in the past year alone! • Allows users to exchange knowledge, ideas, and job opportunities with other professionals. • Use to network with other thought leaders in your industry. • Post on LinkedIn discussion boards to showcase your knowledge.
- 12. • Upload videos of yourself discussing industry trends hours of video are watched that teaches and inspires every month others to learn more. • Tag your videos with industry-relevant keywords. • Share these videos on your social networks.
- 13. 1. Develop a blogging schedule. 2. Blog about your industry knowledge. 3. Make your posts interesting to your readers; people like to see numbered lists in blog posts. of all new websites published are built 4. Guest blog and invite others using WordPress to reciprocate.
- 14. Use about.me to consolidate your web-based footprint into one place • Place links to all of your social networks in one easy-to-find place • Use as a virtual business card • Share everything that promotes your brand
- 15. • Increase your SEO just through having a Google+ profile. • Use the hangout feature to host Google Hangouts about topics important to your industry. • Use Google+ “circles” to segment other Google+ members into categories and upload content that is specifically relevant to them.
- 16. III. Social Media Management Tools Use social media management tools to help organize your social media sharing across several different platforms. • Twitterfeed • HootSuite • Buffer • TweetDeck • SocialFlow • Seesmic
- 17. III. Social Media Management Tools Use social media management tools to help organize your social media sharing across several different platforms. • Mobile Apps: Evernote
- 18. III. Social Media Management Tools Social Media Success Story- Guy Kawasaki • Social media is marketing, and you need to have a marketing plan. • Become familiar with the platforms and then develop a strategy • Only advertise the truth on social media – and don’t overdo even that. Guy shares that the most powerful feature of Twitter is search, the possibility that it gives to marketers to understand and monitor what the world is saying about his/her company and compeition for free.
- 19. IV. Create a Social Media Plan that Works for You Benchmark personal goals. • Define your goals by setting realistic expectations • Define your audience • Define success metrics • Execute, review, revise, ex ecute.
- 20. IV. Create a Social Media Plan that Works for You Choose your platforms. • Get to know your target audience. • Check out industry trends.
- 21. IV. Create a Social Media Plan that Works for You Create a content calendar.
- 22. V. Incorporate Social Media into Your Workday Manage your brand by using the right tools so the process doesn’t overwhelm you and take up too much of your time.
- 23. V. Incorporate Social Media into Your Workday • Don’t take on too much before you can handle it. • Focus your limited time on one network and do it well instead of trying to do it all.
- 24. V. Incorporate Social Media into Your Workday • Make your content easy to share • Add images and sharing buttons to your posts. • Focus on good quality so that followers will want to share it.
- 25. V. Incorporate Social Media into Your Workday Utilize Facebook Apps like the Pinterest App and Youtube Video App so that content you post on other sites will automatically be streamed to your Facebook Page.
- 26. V. Incorporate Social Media into Your Workday • Tools such as Posterous allow you to set up autoposts to your social networks. • Be careful of overwhelming colleagues with too many autoposts.
- 27. How are you leveraging your time with ELP on social networks to increase your leadership brand? Have you joined the ELP LinkedIn Group? Are you Tweeting about the forums? Watching the YouTube Videos?
