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Digital marketing outlook IDMC

Shared Digital Marketing Outlook for 2020

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Digital marketing outlook IDMC

  1. 1. Digital Marketing Outlook 2020 Jeffrey Bahar Deputy CEO of Spire Research and Consulting
  2. 2. www.spireresearch.com 1-4 Marketing (Pre-Sales) 1. Business Advertising 2. Outdoor Advertising 3. Push Marketing 4. Price Promotion 5. Sales Retail Industry 6. Sales Service Industry 7. Customer- Centric Marketing Strategy 8. Service Delivery 5-6 Sales (During Sales) 7-8 Consumer Services, Marketing Strategic (Post-Sales, Marketing Strategies) DIGITAL MARKETING A. Trends and Examples in Our Daily Lives for: DIGITAL MARKETING TRANSFORMATION B. BASIC CONCEPTS and BENEFITS of Digital Marketing Transformation C. Seven MAIN PHASE and INDICATORS on Digital Marketing Transformation
  3. 3. MARKETING DIGITAL 1. Business Advertising 1. Business Advertising 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com Online MarketingOffline Marketing
  4. 4. MARKETING DIGITAL 2. Outdoor Advertising 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com Digital Out Of Home (DOOH)Outdoor Advertising (Billboard)
  5. 5. 3. Push Marketing MARKETING DIGITAL 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Push Marketing 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com SMS Blast Apps Pop Up Notification
  6. 6. 4. Price PromotionMARKETING DIGITAL Digital PlatformCredit Card and Daily Deals www.spireresearch.com 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Price Promotion 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery
  7. 7. 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Sales Retail Industry 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery 5. Sales Retail Industry www.spireresearch.com Offline Store Online Store, Marketplace, O2O MARKETING DIGITAL
  8. 8. 6. Sales Service Industry MARKETING DIGITAL 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Sales Service Industry 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com Voucher Isi Pulsa, Mkios, Supermarket Digital Platforms: Mobile Banking, Marketplace, e-Payment Celullar Industry: Physical Vouchers-> E-Voucher -> Purchases on Digital Platforms
  9. 9. 7. Customer-Centric Marketing Strategy MARKETING DIGITAL 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com Health Magazine Web Consultation, Social Media (Selebgram) Health Industry: Transformation from product-centric toward service-centric, endorsement
  10. 10. 8. Service Delivery MARKETING DIGITAL 1. Advertising (Iklan) Bisnis 2. Outdoor Advertising (Iklan Luar Ruang) 3. Penawaran Produk (Push Marketing) 4. Penawaran Harga / Promo (Price Promotion) 5. Penjualan Industri Ritel 6. Penjualan Industri Jasa 7. Customer- Centric Marketing Strategy 8. Service Delivery www.spireresearch.com Digital Banking PlatformE-Channels Branch Customer Service-> e-Channels -> Digital Lounge -> Digital Banking Platform
  11. 11. www.spireresearch.comSumber: Spire Research, McKinsey, Nielsen, Katadata, various other sources Market Value of Digital Transformation in Indonesia (2019): USD 150.3 Million 1. Digital Advertising (USD 357.9 Million, <10% of total) 7. Customer-Centric Marketing Strategy (IT Banking Spending: 6% of industry value) 5. Sales Retail Industry (retail e-commerce : USD 12% total sales retail industy) 2. DOOH (USD 71.5 Million, 2% of total) 4. Digital Price Promotion Marketing (Digital platform contribution to the restaurant industry: USD 2.147+ Billion, 13% of total industry value 6. Sales Service Industry (Cellular Industry: digital sales 95% of total) Introduction Growth Maturity TRANSFORMASI DIGITAL Phase & Development A. Trends and Examples in Our Daily Lives for: DIGITAL MARKETING TRANSFORMATION B. BASIC CONCEPTS and BENEFITS of Digital Marketing Transformation C. Seven MAIN PHASE and INDICATORS on Digital Marketing Transformation
  12. 12. www.spireresearch.com Basic Concepts and Benefits of DIGITAL MARKETING TRANSFORMATION Connecting the main pillars in marketing and business By connecting these pillars, they will provide they will provide different benefits from each Starting by connecting the first 2 pillars, any pillar. Choose the one that easy to do first or the most needed Continued to connect the next 2 pillars In the end, a phase is reached where all 3 pillars are connected together 3. Business When Actor + Business are connected: Will enhance a better user service experience and increase business productivity. When Actor + Goods/ Services are connected: Will generate insight into consumer needs and market potential that can be used for the development of goods/ services When Business + Goods/ Services are connected: Will reveal new opportunities to change business operational processes and get visibility into the results of business operation. 1. Actor: (Seller, Provider, Consumer) 2. Goods/ Services A. Trends and Examples in Our Daily Lives for: DIGITAL MARKETING TRANSFORMATION B. BASIC CONCEPTS and BENEFITS of Digital Marketing Transformation C. Seven MAIN PHASE and INDICATORS on Digital Marketing Transformation
  13. 13. Seven Key Phases and Indicators of Digital Marketing Transformation www.spireresearch.com 1. INCREDIBLE BUSINESS Business operations with business processes, business forms, measurement parameters, and traditional or inherited technology 2. TRIAL Several trials/ experiments to start awareness and creativity of digital marketing, with the aim of improving processes and services 3. START FORM Trials began to turn into new initiatives. Be brave over change, get more support, resources and technology 4. NEW DIRECTION Be aware of the importance of transforming digital marketing. Look for solutions and technology, implement strategic new directions, work plans and provide commitment, effort and investment. 5. CONVERGENCE Form a unit/ division implementing digital transformation to carry out digital transformation plans in business operations. The technological infrastructure is formed and the adoption of digital operational systems. 6. ADAPTATION Digital marketing has merged as the latest way for business marketing. Actors and implementers continue to adapt to ecosystems and business forms that follow the latest digital changes and trends. The mindset and way of digital marketing is fully formed. Innovation of ideas and new opportunities for technological solutions, continue to be run for business automation, implementation and adaptation is carried out quickly 7. INNOVATION Basic Concepts and Benefits of DIGITAL MARKETING TRANSFORMATION A. Trends and Examples in Our Daily Lives for: DIGITAL MARKETING TRANSFORMATION B. BASIC CONCEPTS and BENEFITS of Digital Marketing Transformation C. Seven MAIN PHASE and INDICATORS on Digital Marketing Transformation
  14. 14. Thank you Wisma 46 Kota BNI, 25th Floor, Unit 08-10 Jalan Sudirman Kav. 1, Jakarta 10220 INDONESIA indonesia.info@spireresearch.com www.spireresearch.com Tel: (62-21) 5794 5800 Fax: (62-21) 5794 5808 Spire Research & Consulting

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