8. Laptop with a ‘b’ for beats by dre Interscope artist.Telephone song was initially written for Britney Spears (Sony Music – Jive Records) but she never used it. Gaga was then going to feature her in the video but end up putting Beyonce in it instead (Sony Music). Could this have been a deal made by Sony (who probably owned the Telephone song as Britney was meant to put it on her album)?<br />Telephone can be seen as one major marketing tool – two artists, an up and coming promotions company, several products in different industries being featured. Lady Gaga further marketing herself as attention seeking, edgy, controversial, artsy, fashionista and in your face. Beyonce associating herself with a big name leading artist.<br />Ownership and Global Institutions targeting Local/British Audiences<br />Gaga an American artist reached number one in the UK for her first single Bad Romance, while the song only reached number two on the American Billboards. She has a huge influence on British Youths (sold out concerts), at the top of the charts, on popular music stations and music video channels. <br />Music Videos can be found on Youtube through Vevo which is owned by UMG makes profits for ads place on page and before music videos. (Vertical Integration).<br />Distribution<br />Gaga albums are distributed by Interscope-Geffen-A&M which is and Umbrella corporation to it’s subsidiaries Cherrytree, Interscope, Kon Live, and Streamline. These all fall under the Universal Music Group.<br />Marketing<br />Universal Music Group was responsible for marketing the product and you can see some of the ways it has done this above.<br />Exhibition<br />Lady Gaga/UMG profits from song sales (itunes, HMV, Amazon), concert sales, last.fm, fashion line (supposedly in the works), t-shirt/poster/product sales, television shows and films her music has been included in i.e. Melrose Place, East Enders, Percy Jackson, XFactor and many more. It has also been in videos games (Karaoke Revolution).<br />