BOOTCAMP – Delhi NCR
introducing
DESIGN THINKING

DESIGN THINKING IS A FORMAL METHOD FOR
PRACTICAL, CREATIVE RESOLUTION OF PROBLEMS AND CREATION
OF SOLUTIONS, WITH THE INTENT OF AN IMPROVED FUTURE
RESULT. IN THIS REGARD IT IS A FORM OF SOLUTION-BASED, OR
SOLUTION-FOCUSED THINKING – STARTING WITH A GOAL (A BETTER
FUTURE SITUATION) INSTEAD OF SOLVING A SPECIFIC PROBLEM.
BY CONSIDERING BOTH PRESENT AND FUTURE CONDITIONS AND
PARAMETERS OF THE PROBLEM, ALTERNATIVE SOLUTIONS MAY BE
EXPLORED SIMULTANEOUSLY.
NIGEL CROSS ASSERTED THAT THIS TYPE OF THINKING MOST OFTEN
HAPPENS IN THE BUILT, OR ARTIFICIAL, ENVIRONMENT (AS IN
ARTIFACTS)
Design Thinking is an approach to Reimagine Future
DEFINITION

Understanding Design
Thinking
Thinking Inside Out and Outside in
https://upload.wikimedia.org/wikipedia/comm
ons/f/fd/DesignThinking.ogv

What is <<Design>>
Design is to Design the Design of the Design
noun
verb
noun
noun
A general concept
or Policy
An Activity
A Plan or Intention
A Finished
Outcome
(Product/Service)

What Design Thinking?
Problem Finding
doing the right thing
VALUE CREATION + VALUE CAPTURE
Problem Solving
doing the thing right
Design is a basic
principle whose
primary function is
innovation
The Efficiency
component : Lean
Principles, Quality, Time
management, etc.

Design Thinking = Strategic Thinking
Problem Finding
doing the right thing
Problem Solving
doing the thing right
Value migration and the shift to <<VALUE CREATION ECONOMY>>
Design Thinking Agile
Lean Startup Execute: Classic Lean

Design Thinking = Strategic Thinking
Problem Finding
doing the right thing
Problem Solving
doing the thing right
VALUE CREATION + VALUE CAPTURE = STRATEGY

Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People &
Human
Values
Usability &
Desirability

Design Thinking and Value Creation
Technology
Feasibility
Business
Viability
People &
Human
Values
Usability &
Desirability
Process Innovation
Emotional Innovation
Functional Innovation

Design Thinking Process
Step by Step Approach

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There’s More!
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STEP I - EMPATHIZE
Immerse, Observe and Engage

STEP II - DEFINE

STEP III – POINT OF VIEW

STEP IV - IDEATE

STEP V - PROTOTYPE

STEP VI - TESTIING