ABSTRACT: Wood plays a key role in our societies, especially in achieving sustainable development in the construction sector. Making the best of this precious raw material is essential. MiCROTEC is the leading provider of innovative wood scanning solutions that allow making the best of every single tree. What makes MiCROTEC so successful at what it does? Innovation is the key and it permeates the company’s every activity, from the development of superior hardware to the deployment of AI to detect defects. BIO: Carlo Saporito Moretto is responsible for Corporate Business Process Management at MiCROTEC, catalyzing data-driven change.