Oval Money was conceived from the union of heart, mind and skills of 4 entrepreneurs diverse in culture and experience 蘭 To Oval I brought design and the desire to innovate linked to it  I have always believed in solving problems through design and am firmly convinced it must be the driver and the foundation of each product, combined with a team motivated to grow with the challenges that doing business puts you in front of every day.

1. Culture,
Design &
Team
by Edoardo Benedetto
Founder and Experience Designer at Oval Money

2. Edoardo
Benedetto
Experience Designer
Co-Founder and Experience Designer in Oval where I use
the skills gained over my 10 years of experience in design for
the financial and banking IT sector. I’m also co-founder of
Starteed, a SaaS company for the crowdfunding market.
eb@ovalmoney.com | http://www.ovalmoney.com

3. From 2004 Consultancy
From 2012 Starteed
From 2015 Oval Money

4. Oval Money Culture
Design
Team

5. Classic
Method
Proposed Idea
Form Hypothesis/
Assumptions
Validate IdeaExperiment
Unvalidated
Some Aspect Of Idea

6. The
Problem
Design Other TeamsEngineering
Software design has unfortunately not evolved at a similar pace. The
gap between designers and engineers has only increased. Design
teams can often struggle to reach a cadence that balances the creative
process and cycles of continuous innovation. Quality suffers, the
experience becomes less cohesive, and talented people spend an
inordinate amount of time simply managing communication across
disciplines.

7. Oval Need Progress Fast
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SUGGERIMENTI
Quando spendi in Trasporto
accumula il 10%
Quando spendi in
Cibo & Bevande accu
il 10%
Scorsa settimana
€ 67,43
media x transazione
€ 2,43
€ 37,40
Accumuli settimanali
€ 32,50 IN ARRIVO
€ 560,45
Nel tuo salvadanaio digitale
100%OM 1:20 PM
Next?
TodayMvp Beta/Launch Launch
Less Than 1,5 Years

8. Oval Need A Lot Of A/B Testing
Over 10 On Boarding
Process Redesign And Counting…

9. Oval Need A Lot Of User Testing
We Take Several Session Of User Testing
To Understand Needs

10. You Can’t Innovate On Products Without First
Innovating The Way You Build Them.

11. Design
System
Language
The main goal of a design language is to
create focus and clarity for designers. A
design language is like any language. If there
is any confusion it will cause a breakdown in
communication.

12. Focus
Allow the designer to focus clearly on the
project at hand rather then to be diverted by
other distractions.

13. Clarity
Allow the designer to think clearly about our design
beliefs as well as the design constraints in place
across the platform

14. Confidence
Allow the designer to have complete
confidence in what they are designing and
that it is inline with others in the team.

15. Consistency
Create consistency across the product which in
turn will create a secure, familiar experience
across the platform.

16. Efficiency
Create understanding across the teams,
meaning less time consumed concentrating
on the less important details.

17. A Unified Design Language Shouldn’t Be Just
A Set Of Static Rules And Individual Atoms; It
Should Be An Evolving Ecosystem.

18. Working In
Progress
For each change or addition to the system, a
cascade of work is created. Documentation
has to be updated, each of our apps’ code has
to be changed (in Swift, Java, and
JavaScript), and Sketch templates have to be
redrawn.

19. Working In
Progress
These efforts have to be coordinated, and each source
must always be in sync with the others. Code is relatively
easy to tie together, and we already have an infrastructure
that allows for version control and continuous integration of
our applications. Until now though, maintaining Sketch
templates relied on manually-intensive human touch points.

20. Oval Money Website / E-mail: eb@ovalmoney.com / Twitter @edobene / Copyright 2018 Oval Money Ltd
Thank You