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41 SCANNING THE WORLD FOR Reinventing Health Care: The Coevolution of Biology, Technology, and Culture

Join us. Every day from 12-1PM EST we hold a culture briefing in our NYC office to
discuss the day’s most important 30-40 cultural signals (culled from 10,000 signals from all
over the world). We spend the hour connecting the signals to our clients’ businesses – i.e.,
how does the signal impact strategy, innovation and content? 
The rigor of doing this every day allows us to see patterns and make horizontal
connections (think: cultural “muscle memory”), which enables us to formulate an informed
POV on where the world is headed and why. 

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