FASHION SNOOPS + SPARKS & HONEY COLLABORATION
sparks & honey (www.sparksandhoney.com) is a New York--based agency with a mission to
open minds and create possibilities for brands in the now, next, and future. Employing a
disruptive marketing platform and cultural newsroom model, sparks & honey uses
a unique combination of tools, algorithms, and human insights to identify emerging cultural
trends and engage brands in relevant and meaningful conversations. sparks & honey leverages
this proprietary cultural intelligence system to deliver services in three areas for brands –
innovation, cultural insights, and content.
Fashion Snoops (www.fashionsnoops.com) is a leader in fashion trend tracking and forecasting.
Its team of 50 experts and 100 international contributors covers and reports on the latest in
apparel, accessories, beauty, home décor, culture, and more. If something is happening in the
world of fashion, Fashion Snoops is there. In addition to its subscription-based online tracking
and creative platform, Fashion Snoops partners with clients to help them develop innovative new
products, ideas, and strategies that are culturally relevant and grounded in the client’s brand
Fashion Foresight is a collaboration between sparks & honey and Fashion Snoops, who came
together to create a complete view of the state of fashion as a reflection and driver of culture.