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Garment makers are proactively investing in alternatives to traditional cotton, including a more
drought-tolerant variety. Other alternative fibers include recycled polyester made from plastic
bottles, fiber grown from bacteria, and self-repairing adhesive that will make garments last longer.
Alternative fibers also help reduce emissions, giving manufacturing a cleaner carbon footprint –
something that’s increasingly important to consumers – without impacting costs.
Source: NPR 35
MEGATREND: CLIMATE CHANGE
SMART CLOTHING MAKERS ARE
INVESTING IN ALTERNATIVE MATERIALS

Publicada em: Marketing, Varejo
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