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AGENCY OF RELEVANCE RAW LIFE-STREAMING 2016 A-Z Culture Glossary

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AGENCY OF RELEVANCE
RAW LIFE-STREAMING
Sharing unfiltered, uncut and unstaged life moments in
real-time defines Raw Life-Streaming. Capitalizing on
this trend is Beme, an app that allows you to record and
share raw footage of your life. The result is a real-time,
un-doctored short video that disappears once it is
viewed. People are cynical about the content on social
media as so much of it is idealized. We anticipate more
platforms for Raw Life-Streaming to be introduced in
2016, as well as backlash to social images filters
CULTURAL CHALLENGE
Download Beme and use it for a
week. Who do you think is more
likely to win on social media in
the long run, proponents of
authenticity or lovers of all things
absolutely perfect?
R
© SPARKS & HONEY 2015
iamge: millann/ SHUTTERSTOCK

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